A Tourism Management Group presentation discussing various aspects of the tourism industry and how to manage them effectively.

Tourism Management Group presentation

This report discusses the elements of marketing mix in the context of Dormir Y Roncar, a 2-star hotel in Tenerife. It covers distribution, pricing, product, and promotion strategies used by the hotel to attract customers and ensure long-term sustainability.

Marketing

Hotel and Restaurant Administration

This assignment analyzes the facilities and additional services provided by Holiday Inn hotel, recommends market segments and distribution channels, identifies direct competitors, and suggests ways to overcome competition. It also discusses events that can be targeted to secure more business.

Lyceum of the Philippines University

Hospitality Revenue Management

This report discusses the role of distribution channels in hospitality marketing mix, the evolution of distribution landscape, and the impact of e-commerce and digital platforms on channel management of hotels. It emphasizes the need for hotels to adapt to the latest trends and technologies in order to attract customers and improve sales.

Hospitality Distribution Channels Management

Business and Marketing


	IBIS hotel chain focuses on providing world-class hospitality services at affordable prices.
	Core products include fully-equipped rooms and 24-hour reception services.
	Augmented products include light-hearted decoration in lounges for a calm and friendly atmosphere.


Union University of California

HAT202 - Exploring IBIS Hotel Chain: Business and Marketing Portfolio

This document provides a basic marketing plan for Travelodge, focusing on the introduction of economy and premium rooms, budget allocation, marketing mix strategies, STP process, and control and evaluation measures.

Basic Marketing Plan of Travelodge

This document discusses the business climate of Birmingham, the hotel chain and category chosen by Marriott for its new hotel, intended market segments, room pricing policy, and distribution channels strategy.

Tourism Management Group presentation

End of preview

Tourism Management Group presentation

Hospitality Revenue Management

Hospitality Distribution Channels Management

HAT202 - Exploring IBIS Hotel Chain: Business and Marketing Portfolio

Basic Marketing Plan of Travelodge

Hotel's Room Revenue Management Strategy and Key Performance Summary

Tourism Management Group presentation

End of preview

Tourism Management Group presentationlg...

Hospitality Revenue Managementlg...

Hospitality Distribution Channels Managementlg...

HAT202 - Exploring IBIS Hotel Chain: Business and Marketing Portfoliolg...

Basic Marketing Plan of Travelodgelg...

Hotel's Room Revenue Management Strategy and Key Performance Summarylg...

Tourism Management Group presentation

Hospitality Revenue Management

Hospitality Distribution Channels Management

HAT202 - Exploring IBIS Hotel Chain: Business and Marketing Portfolio

Basic Marketing Plan of Travelodge

Hotel's Room Revenue Management Strategy and Key Performance Summary