Tourism Management

This assignment covers the sustainable practices in Hotel Grand Chancellor, a renowned hotel in the Australian hospitality industry. It discusses the economic, visitor, host community, and environmental commitments of the organization. The assignment also includes a literature review on sustainability and recommendations for the future.

Running Head: Tourism Management
Tourism Management

Tourism Management
Executive Summary
The assignment aims to cover all the crucial factors that are determined by the New
Zealand Tourism Management. The report focuses on the sustainable practices that are
operated in the Hotel Grand Chancellor that comes under the hospitality industry, having its
operations from Australia to New Zealand. Moreover, a literature review is evaluated in the
given study that provides vivid descriptions on the functioning and operations of an
organization. In addition, a sustainability related to several components is also discussed in
the given assignment. In order to explain the concept in the more and effective manner the
background of the organization in aspects of the organization is also accentuated in the
context. The study also highlights various issues and challenges that arise in the tourism
industry. Therefore, different theory, methods and strategies are also explained in order to
determine the risk and challenges that may arise at the time of operations and functioning.
Moreover, different kinds of commitment that are practiced by the company that instance the,
host community commitment, visitor commitment, environmental commitment and economic
commitment are justified in the given assignment. In addition, to justify the entire assignment
a justified recommendation is also evaluated in behalf of the welfare of the organization.
Thus, a complete analysis on the tourism industry has been discussed in the given context that
is operated under the government of the New Zealand policies.
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Table of contents
1.0 Overview of the Organization..............................................................................................3
2.0 Literature Review.................................................................................................................4
2.1 Background concept of sustainability..................................................................................4
2.2 Sustainable initiatives of the New Zealand Tourism Sustainability Commitment..............5
2.3 Critical evaluation of sustainability approaches...................................................................6
2.4 Integrating sustainability to business practices....................................................................7
3.0 Sustainable practices of the organization.............................................................................8
3.1 Economic Commitment:......................................................................................................8
3.2 Visitor Commitment:...........................................................................................................8
3.3 Host Community Commitment:...........................................................................................9
3.4 Environmental Commitment:.............................................................................................10
4.0 Conclusion..........................................................................................................................11
5.0 Recommendations..............................................................................................................11
Reference..................................................................................................................................13
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1.0 Overview of the Organization
The Grand Chancellor is one of the most eminent hotels in Australian hotel industry
that has its operations in China, Malaysia, Australia, Singapore and New Zealand. It is an
organization that offers attractive accommodations for both leisure travelers and
contemporary business (Hotel Grand Chancellor 2019). In New Zealand and Australia, Hotel
Grand Chancellor is renowned as ten 4-4 ½ star hotels, that offers well-appointed
accommodations, event facilities as well as provides the facilities of extensive conferences,
with additional five venue catering that delegates for over 400.
The location, where the hotel is situated in Australia, is considered as hot-spot Palm
Cover area as well as within the cities of Melbourne, Hobart, Townsville, Launceston and
Brisbane. On the other hand, in New Zealand, the hotel is located at the Central Business
Districts of Auckland and Wellington. In Malaysia, the location is spread from Langkawi to
Kuching, considering six Hotel Grand Crystal and Hotel Grand Continental with relevant
properties and supportive offering range for the travelers. In China, Hotel Grand Chancellor
Sihui is located in Jade City that is close to Sihui, providing adequate corporate guests with
restaurant facilities and large conferences room. Thus, it can be stated that the respective
hospitality industry have its operations globally, offering huge employment opportunities.
An in-depth analysis has revealed that more than 6000 employees are appointed by the
organization. The mission of the company is to provide the hospitality services in a most
effective and appropriate manner, in order to satisfy the expectation and demands of guest.
The vision is to set highest standard of quality services, while upholding and justify the
reputations in the hospitality industry.
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2.0 Literature Review
2.1 Background concept of sustainability
The process of sustainability of resources allows proper and wise use of the resources
in present times, to meet the needs of the present generations, while ensuring that ample
amount is present for utilization by the future generations as well. However, the concept of
the sustainable development has been applied in many of the organizations, which helps in
the formulation of strategic framework that leads to achievement of major objectives of
organization, from social and economic perspectives. Moreover, according to Geissdoerfer et
al.,(2017), the sustainable business is the operations that are enacted for the interest of the
future and current shareholders in an effective manner that ensures survival and long term
business unit that are associated with the environmental, social and economical system. Thus,
all the above-mentioned points have a high impact on the business operations. However, as
per Morrow & Mowatt, (2015), it has been observed that the sustainability in the business
operations leads to positive impacts on social while eliminating the negative impact on
environment. However, there are three main sustainability impacts on the operations and
smooth functioning of the organization in the market, which will be discussed in subsequent
sections.
Economic Sustainability
Both the natural environment for instance beaches, waterways, forests, and others as
well as building environment that includes ruins and historic building serves as crucial factors
to tourism. According to Clayton & Radcliffe (2018), entire natural as well as building
environment requires to be preserved, in order to maintain the sustainability of the
environment. Henceforth, the term ensures that all the environmental resources that raise the
prestige of the respective country is preserved for the future generation in an effective
manner.
Socio-cultural Sustainability
It has been observed that after the visit of the tourism, the visitors are bound to follow
certain rule and laws related to culture and social factors of country. The local people may
not certain overcrowding and congestion in the cities and town that may lead to raising in the
crime, introducing to the new values and language and may also lead to influx of the migrant
workers that are employed in the tourism industry. According to the Eizenberg & Jabareen
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(2017), the socio-culture sustainability leads to minimize the negative impacts in aspects to
focus on the positive facts that can be achieved by preserving the local traditional and
promoting cultural exchange.
Economic Sustainability
This is the most important sustainability that connected to the terms of money and
serves as the crucial key element while considering about the sustainability topic of tourism
venture. According to Garrigós-Simón et al., (2015) some of the facts that instance is the
reducing leakages and building linkage that enables to maintain the local money secure.
2.2 Sustainable initiatives of the New Zealand Tourism Sustainability
Commitment
2.2.1 Economic Commitment
The successful financial business enables grasping overall opportunities through
sustainability elements. It has been observed that the New Zealand will be able to gain $41
billion in its future 2025 irrespective to the increase in the position. Moreover, the tourist
industry is experienced to gain a sustainable growth irrespective to the quality improvement,
profitability, investment and innovation. The economic commitment of the business focuses
on the long-term performance in finance. In the viewpoint of Vujičić et al., (2015) the
innovative as well as the effective strategies that are required to the adequate productivity are
another factor of the business economic commitment. Thus, the final commitment is to
increase growth and capital rate in aspects of business investment in order to enhance the
overall performance of the organization in the tourism industry.
2.2.2 Visitor Commitment
This commitment is determined to increase the visitor satisfaction by maintaining the
enhanced based on business strong insight. According to Whitford & Ruhanen, (2016),
responsibilities of informing the visitor irrespective of the cultural, host community and
nature. The business satisfaction evaluates, reporting and monitoring the needs and
requirements of the customers. However, from the viewpoint of Andreassen et al., (2016),
this can be achieved by enhancing the innovation irrespective to the visitor experience.
Moreover, this term also deals with the behavioral and cultural expectations on the New
Zealand visitors.
2.2.3 Host Community Commitment
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This is community that suggests several methods that will lead to smooth operation of
the tourist business while contributing to communities, which implements the community
connection, supporting regional and local suppliers and quality job. In aspects of (Mason,
2015) these factors consider the equal payment to all the staffs, leads to support the
workforce irrespective to succeed and flourish. Moreover, it helps to activate the business
activities within the communities as well as focus on maintaining the sustainable chain of
supply maintaining the environmental and social factors.
2.2.4 Environmental Commitment
This is the concept that determines the effective suggestions irrespective to the
tourism business while providing the benefits to the environmental factors that instance
carbon reducing, providing education about the natural environment facts, and minimizing
waste, bringing forth ecological restoration. Henceforth, as per Dinica, (2017), this factor
consists on improving the condition and maintaining the sustainability to the environment.
2.3 Critical evaluation of sustainability approaches
Sustainable development, as per the policy of certain objective, initiates debates on
the appropriate frameworks as well as tools that will provide guidance in order to shifting
towards the sustainability and measure as well as preferable quantitative. Thus, several
sustainability assessments that leads to evaluating the challenging task of addressing,
suggesting and capturing the solution in order to diverse certain issues affecting the interest
of the shareholders irrespective to different span and values. Moreover, in the views of Del
Chiappa, Grappi & Romani, (2016), the sustainability assessment that is still not considered
as mature framework in relation to Environmental Impact Assessments (EIA) as well as
Strategic Environment Assessment (SEA). Thus, as per Saarinen, (2015), there are many facts
that can be applied in order to enhance the performance of the committees towards the
sustainability approaches in the business unit. Henceforth, the comprehensive reviews to the
different evaluation tools of sustainability and feasibility of the incorporating within the
sustainability of assessment framework. In addition, according to Steele & Scherrer, (2018),
the reviewed tools that includes the biophysical model, sustainability indicator and monetary
tools that leads to develop the disciplines such as the statistic, engineering, town planning,
ecology and economics.
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2.4 Integrating sustainability to business practices
There are certain factors that led to benefit and issues while mitigating the complexity
and flexibility that might arise while planner attends to implementing the strategy of the
sustainable tourism to business practice that are explained below:
Benefits
Low operating cost
The hotels enjoys balance between improving efficiency and cost reduction,
implementing better work procedures as well as constant developing environmental
technologies. Henceforth, according to Chen, Liu & Leggett, (2019), the strategies that are
applied by Hotel Grand Chancellor for recycling, reusing and reducing waste is vital for
profitability in long run.. Thus, there are certain other evolving factors that are adopted by the
company comparing to the other hospitality industry, Accor Hotels in New Zealand.
Regulatory affairs
The present regulation in relation to the environmental focuses mainly on hotel
sectors. As per the viewpoint of Carr, Ruhanen & Whitford, (2016), Hotel grand Chancellors
followers all respective factors that consist of environmental health, handling of hazardous
material, stormwater management and safety issues more seriously than Accor Hotels and
any other organization oversees.
Challenges
Effective sustainable design
Sustainability of stars irrespective to the hotel designs. Henceforth, if the designs are
inefficient, reputations of hotel might have to face continual challenges upto units. Hotel
Grand Chancellors put their major focus in enhancing the interiors of the hotels, making them
advance and attracted for their guest. Moreover, according to Cotterell et al., (2019), one of
the hotel in New Zealand, Accor Hotel still continues with its old interiors and traditions.
Importance of Culture
Hotel Grand Chancellor has overcome with this respective challenge of different
culture. Henceforth, as per the view of de Bruin & Lewis, (2016), the hotel accentuates
certain cultural aspects of the sustainability that location identical heritage and identity which
creates destination standing out, finding guest it's desirable visit. Moreover, these challenges
are observed by many other hospitality industries that are operating its business in New
Zealand.
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3.0 Sustainable practices of the organization
Hotel grand Chancellor set their priority that recognized different impacts on the
environment. Henceforth, according to Hall, Gössling & Scott, (2015), the organization has
committed to ensure overall evaluation and measures of current practices while adopting the
effective policies which minimize the carbon footprints wherever possible. This can be
further determined with the help of the following business commitments of the tourism
hospitality industry sustainability.
3.1 Economic Commitment:
3.1.1. Sustainable businesses- As per the views of Thang & Fassin, (2017), Hotel
Grand Chancellor recognises all respective responsibilities towards the environment,
commiting contribution towards the sustainable future irrespective in preventing New
Zealand and Australia’s vital natural resources as well as reducing and increasing initiative of
green friendly carbon footprint. Thus, according to Rigamonti, Sterpi & Grosso, (2016),
some of the sustainable practices adopted by company are programs of water conservation,
reduction of energy and waste, efficient use of electric and heating system, recycling
programs and other disposal programs.
3.1.2. Capital investment- This business commitment can be helpful for the Hotel
Grand Chancellor in order improve certain quality of services and the productivity of the
business operations. Hospitality tourism industry is one the most significant example of the
commitment. As per the Espiner, Orchiston, & Higham, (2017), organization has been able to
improve their supply chain with the help of proper capital investment. This has helped the
company to improve their services to enhance the customer satisfaction. As underpinned by
Kerr, (2017), the major drawbacks have been the company has not been able to distribute
their capital investment in the business equally.
3.2 Visitor Commitment:
3.2.1. Visitor information- This one of the most vital business commitment that the
organization of the tourism industry of the Hotel Grand Chancellor needs to be considered.
This can help the companies to understand the requirements of the customers and meet their
cultural and behavioral based expectations. As per the viewpoint of Cheer & Lew, (2017),
the Accor Hotel in New Zealand, has been able to improve their services in the context of this
business commitment by providing proper training and development to the employees.
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Tourism Management
Henceforth, Hotel Grand Chancellor can consider the example of the given company to
develop the services according to expectations of the customers. .
3.2.2. Product and market development- As per the Gössling, (2017), this can be
improved by Hotel Grand Chancellor by proper incorporation of technologies like augmented
reality and artificial intelligence that can help the service providers to improve the customer's
experience in a significant way. Good Company Tours is an example that can be considered
by the concerned organization that may help them to develop strategies of proper marketing
development with the help of social media and mobile applications. According to Wang et
al., (2016), the limitations of such an approach can be that hackers can steal the information
of the organization. Additionally, the organization can enhance and develop its teams in
aspects of providing effective services to the guests like the way Accor Hotel is adopting new
technologies and programs to improve staff's performance.
3.3 Host Community Commitment:
3.3.1. Sustainable employment- According to (Halligan, 2017) In order to enhance
adequate quality services of the company, the company are required to provide the employees
with proper wages and salary. This can help the Hotel Grand Chancellor to develop a well
organized workforce that may help them to sustain in the highly competitive market of the
tourism sectors. The concerned organization can consider the example of the organization
namely Cordis Auckland, that has enjoying growth in the tourism market with the help of
proper and efficient workforce. Real Journeys has been able to access even the most difficult
areas of the country (Pulido-Fernández, Andrades-Caldito & Sánchez-Rivero, 2015).
3.3.2. Quality employment- The proper investment in the human resources can be one
of the most important factors that can help Hotel Grand Chancellor to improve the quality of
their services in a significant manner. The example of Heritage and Citylife Hotels can be
considered by the respective organization as a basic model, which may help them to improve
their services to enhance the level of customer satisfaction (Iniesta-Bonillo, Sánchez-
Fernández & Jiménez-Castillo, 2016). In order to achieve this, Hotel Grand Chancellor bands
to invest in the human resources policies in a significant manner, this may result in financial
imbalance in the company.
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3.4 Environmental Commitment:
3.4.1. Ecological restoration- In order to improve the business and sustain in the
market Hotel Grand Chancellor needs to do contributing to environmental commitment of the
country. As per the views of Zhang & Walton, (2017), this can be achieved with the help of
involvement of the staff in the welfare of the society and help them to determine the areas
where improvement is necessary. The leaders and management of the company also needs to
eliminate the process of the companies that can cause any harm to the ecology. The example
of Sudima Hotels and Resorts is one of the prime examples that can help the concerned
organization to improve their ecological restoration by including energy saving methods and
more environment friendly technology (Ateljevic, 2017).
3.4.2. Education- The organization needs to provide the employees as well as
customers with proper education and knowledge to include moral and ethical values in their
organizational culture. This can help the Hotel Grand chancellor to earn good name in the
market of tourism/hospitality sector in New Zealand and improve their position in the market.
The Rees Hotel is one of the efficient and active hospitality company in New Zealand in the
terms of corporate social responsibility (Mathew & Sreejesh, 2017). The company has been
able to provide the employees with proper training and development that has helped them to
improve their services in a significant manner.
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4.0 Conclusion
In conclusion it can be said that, that there several emerging trends in the tourism
market of New Zealand that the concerned organization needs to address in order to improve
their services in the market. The significant market trend can be considered as the
technological advancement in the sector of hospitality and tourism. This can help in
enhancing the customer experience by providing facilities like event planning, online booking
and cancellation for which the consumers do not have to wait in long queues. Moreover, the
Hotel Grand Chancellor may also incorporated advanced technologies in the services like
artificial intelligence and innovative ideas for decorating interiors, which can act as a major
attraction for the people.
The major drawbacks of the technological incorporation can be lack of security of the
data that is shared in the technological aspect. Moreover, certain unethical elements may
cause data theft, which can be hazardous for Hotel Grand Chancellor. There can be certain
inconsistencies in services due technological dependence of the company. Moreover,
development may also need extra time and effort for the employees in order to provide them
with proper training and development. The company may also need to invest a huge amount
of financial resources in order to incorporate other facilities and services in the company.
These factors can help the concerned organization improve their services and stabilize their
position in the tourism sector of New Zealand.
5.0 Recommendations
Hotel Grand Chancellor can improve their services with the help of business
commitment that has been mentioned in the study above. The business commitments can help
to improve the services and provide optimal level services to the consumers. Economic
Commitment of the organization can be improved if the company can invest back in their
business and expand their business services on a global scale. This can be helpful for the
company to develop a strong economic scenario. Globalization can be the most significant
areas, which can be helpful for Hotel Grand Chancellor to improve their economic stability in
the hospitality sector of the company. Another important aspect of that can be helpful in
improving the sustainability of the organization is Visitor Commitment. The services of the
concerned organization can be improved that is more customers centric and help the
consumers to enhance their level of experience. Hotel Grand Chancellor can achieve this by
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helping the people to personalize their travel staying, logging and providing them with cost
effective services. The services also need to be well developed with the help of technologies
like mobile applications and social media. Online booking, online cancellation and feedbacks
can be developed with the help of internet services so that the consumers do not have to wait
in the long queues to access to the services. The quality of the services can also be improved
if the staff members of Hotel Grand Chancellor are well satisfied by the organization and
their working environment. These areas of sustainability fall under the Host Community
Commitment. The employees can be well motivated by the monetary and non-monetary
benefits that the leaders and managers of the concerned organization provide for them.
Moreover, Hotel Grand Chancellor is a service providing companies and in order to enhance
the quality of the services the cultural diversity also needs to be included. The staff members
of the company need to be well developed so that they can acquire better understanding of
both culture and technology.
The incorporation of cultural welfare and technological can help the employees of
Hotel Grand Chancellor to improve their services and sustain in the hospitality industry to the
host country in an effective and efficient manner. The sustainability of the concerned
organization can also be increased with the help of Environmental Commitment. This can be
helpful for Hotel Grand Chancellor as it can improve their reputation with the help of certain
ecological restoration. The company can achieve the environmental commitment by reducing
the amount of waste reduction in their services and products. The company can also involve
in certain voluntary services in order to help the vulnerable people of the society. The
employees of the organization need to be well-educated and trained, in order to enhance the
involvement of Hotel Grand Chancellor in the corporate social responsibility as well as
improve the environment commitment of the company. These methods can help the company
to reach the tourism sustainability commitment and strengthen their position in the market of
tourism sector of the company.
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