Tourism Management

Running Head: Tourism Management
Tourism Management

Tourism Management
Executive Summary
The assignment aims to cover all the crucial factors that are determined by the New
Zealand Tourism Management. The report focuses on the sustainable practices that are
operated in the Hotel Grand Chancellor that comes under the hospitality industry, having its
operations from Australia to New Zealand. Moreover, a literature review is evaluated in the
given study that provides vivid descriptions on the functioning and operations of an
organization. In addition, a sustainability related to several components is also discussed in
the given assignment. In order to explain the concept in the more and effective manner the
background of the organization in aspects of the organization is also accentuated in the
context. The study also highlights various issues and challenges that arise in the tourism
industry. Therefore, different theory, methods and strategies are also explained in order to
determine the risk and challenges that may arise at the time of operations and functioning.
Moreover, different kinds of commitment that are practiced by the company that instance the,
host community commitment, visitor commitment, environmental commitment and economic
commitment are justified in the given assignment. In addition, to justify the entire assignment
a justified recommendation is also evaluated in behalf of the welfare of the organization.
Thus, a complete analysis on the tourism industry has been discussed in the given context that
is operated under the government of the New Zealand policies.
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Tourism Management
Table of contents
1.0 Overview of the Organization..............................................................................................3
2.0 Literature Review.................................................................................................................4
2.1 Background concept of sustainability..................................................................................4
2.2 Sustainable initiatives of the New Zealand Tourism Sustainability Commitment..............5
2.3 Critical evaluation of sustainability approaches...................................................................6
2.4 Integrating sustainability to business practices....................................................................7
3.0 Sustainable practices of the organization.............................................................................8
3.1 Economic Commitment:......................................................................................................8
3.2 Visitor Commitment:...........................................................................................................8
3.3 Host Community Commitment:...........................................................................................9
3.4 Environmental Commitment:.............................................................................................10
4.0 Conclusion..........................................................................................................................11
5.0 Recommendations..............................................................................................................11
Reference..................................................................................................................................13
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Tourism Management
1.0 Overview of the Organization
The Grand Chancellor is one of the most eminent hotels in Australian hotel industry
that has its operations in China, Malaysia, Australia, Singapore and New Zealand. It is an
organization that offers attractive accommodations for both leisure travelers and
contemporary business (Hotel Grand Chancellor 2019). In New Zealand and Australia, Hotel
Grand Chancellor is renowned as ten 4-4 ½ star hotels, that offers well-appointed
accommodations, event facilities as well as provides the facilities of extensive conferences,
with additional five venue catering that delegates for over 400.
The location, where the hotel is situated in Australia, is considered as hot-spot Palm
Cover area as well as within the cities of Melbourne, Hobart, Townsville, Launceston and
Brisbane. On the other hand, in New Zealand, the hotel is located at the Central Business
Districts of Auckland and Wellington. In Malaysia, the location is spread from Langkawi to
Kuching, considering six Hotel Grand Crystal and Hotel Grand Continental with relevant
properties and supportive offering range for the travelers. In China, Hotel Grand Chancellor
Sihui is located in Jade City that is close to Sihui, providing adequate corporate guests with
restaurant facilities and large conferences room. Thus, it can be stated that the respective
hospitality industry have its operations globally, offering huge employment opportunities.
An in-depth analysis has revealed that more than 6000 employees are appointed by the
organization. The mission of the company is to provide the hospitality services in a most
effective and appropriate manner, in order to satisfy the expectation and demands of guest.
The vision is to set highest standard of quality services, while upholding and justify the
reputations in the hospitality industry.
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