Table of Contents INTRODUCTION...........................................................................................................................3 TASK 1............................................................................................................................................3 P1 The key features & potential of the resorts along with various issues and challenges with in the management of different types of resorts.............................................................................3 P2The differences in the operationsneed plus potential issues in management of special areas indifferentrange of resorts...........................................................................................................5 TASK 2............................................................................................................................................7 P3 Different resort packages plus how they arecapable to fulfil the sales objectives................7 TASK 3..........................................................................................................................................10 P4 Market research of a specific resort location plus decontamination of needs of the target market........................................................................................................................................10 P5 A business plan for a resort package....................................................................................11 TASK 4..........................................................................................................................................13 P6 Different sustainable measures, initiatives plus practises to be implemented by a chosen resort..........................................................................................................................................13 CONCLUSION..............................................................................................................................15
INTRODUCTION The tourist spots in any nation certainly attracts many individuals and groups from all over the world to visit the particular place as this does not only enhance the popularity but certainly it does also creates an effective flow of earning in the tourismsectorof the particular nation. The present report is based on such a growing and developed organisation in the tourism sector of the United Kingdom. the project is prepared in the aspects of various services, and amenities providedby the tourism industry. The Tilston hotel of United Kingdom is here consider as the main organisation to study the overall dimension of hotel and resorts. The hotel is comprised of the Carden Park Hotel and theGolf resort.The main emphasis of the hotel’s marketing department is to targeting the most favourable segment in the market in order to grab the attention of the most potential customer in the markets and then influence them in such a way that they can be attracted towards the features and distinctiveness of the hotel. The report is going to analyse different points including the issues and challenges that the management within the hotel faces while its multiple level of operations and functions. The business plan is also formulated in favour to plant and position each and every strategy atthe respective stage of process with that the organisation can significantly accomplish the goals and objectives in longer term of working. TASK 1 P1 The key features & potential of the resorts along with various issues and challenges with in the management of different types of resorts. There are different kinds of resorts which are established in the hotel and tourism industry with their very own purposes of serving. These resorts are differentiated on the type of services, nature, location and etc. these resorts are accumulated with the use ofthem for the relaxation, leisure, entertainments and work purposes. The resort is generally considered as the place where people can enjoy and entertain themselves through various leisure activities. The resorts are of various types that are preferred by different kind of tourists. The resorts with different nature are hereby:- Beach resort:These kind of resorts are situated widely on the beach side of any popular spot. The coastal areas and nature based food gives the authentic simplicity and certainly also effective to give a relaxing and unforgettable experience of the sea sightto the
visitors. It can be identified as these resorts are the centre of attraction for those who are fond of beaches and oceans.The beach hotels and resorts are effectively enabled to attain the goals as the good marking along with the reputation and interior if the resort matter a most and the nearness to the sea and other water bodies is also a crucial part that can lavish the standards of the beach resort. ď‚·Island resort:The most distinctive ranges of resort fall in the category of island resort as these are situated in very remote and coastal areas on the different islands. The targeting of these resorts is done on those tourists who willing to spend a huge money on the vacation and want a luxurious and elegant place for staying and enjoying various other entertaining and leisure activities ď‚·Spa resort:The spa resorts are such resorts that contain the exquisite facilities and great relation to the visitors. The spa resorts are basically comprised off all the motives that are essential in order to target those segment of tourists who spend their holidays for the solely purpose of care and deep relaxation. The spa facility in any resort provides the limited yet standard services while the spa resorts on the other hand the offers an end to end services with the edged amenities towards their respective visitors ď‚·Ski Resorts:These resorts are an effective addition to the mountain and snowy regions that certainly creates the opportunities for the locals as well as for the tourism industry to generate the earnings through operating in the natural climate andprovidingleisure amenities and sports like slopping, skiing, hot water pools and etc.The ski schools and the contrary resort are the beneficial elements that attract the adventure friendly tourists to visit the place and undergo with the respective activities in the snow. Challenges in maintenance of resorts: ď‚·Changing consumer expectation:With the increased advancement in technology and capability of customers to spend more so that their experiences can be enhanced their preferences regarding the services at resorts are changing which becomes difficult for resorts to address and this lead to decrease in the sales of the resorts. ď‚·Renovation plus maintenance:For bringing renovations in the resort so that the needs and wants of customers can be met a large amount of investment needs to be applied by
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company which can bring financial burden on the resort and also affect the profits of company(Lo, Wu plus Tsai, , 2015). ď‚·Avalanches in the mountains:the avalanches are the natural cause that cause heavy destructions in the mountain and upper regions, with the large impacting storms of ice and snow. They significantly disturbs the tourist activities in the mountains to an extent that causes loss to the skiing resort. ď‚·Weather:The weather has a major importance that determines the success andgrowth of the resort in the particular season. In the snow regions there are only some specific season when the tourist activities can be possible to be organised. Thus bad weather, unfavourable conditions or low rise in the seasondetermines a high degree of disturbances and ineffectiveness in the resort industry of that particular place. The following iissues in the skiing rests can be effectively handles by the resort management that can minimise the adverse effects of such challenges regarding the seasons, weather, unfavourable calamities etc. the lack of snow is also a bigger that for the ski resorts as it is required by them to install such measure stat can effectively monitor the level of snow as well as to provide alternatives other than natural snow such as making artificial snow, providing similar entertaining means, offering them different leisure activities etc. P2The differences in the operationsneed plus potential issues in management of special areas indifferentrange of resorts Various range in resortsOperational needsPotential issues
Staff member's TrainingGivingpropertrainingto different staff members is the basicneedbecauseitwill affect day to day functions. In addition to that the work they are doing must be managed at with the training so that the day to day work does not get affected.This has to be dealt in amannerthatregularwork doesnotgetaffected(Means plus Boshoff, , 2017). Thereisalwaysapotential issue that is relvent to cost of training that comes in case as numerous time a organisation incursahugeamounton trainingofemployeesplus afterthatiftheyleavethe organisation then recovery of costbecomesdifficultfor resort . Organization of bookingsIt is anoperativeneed that all thescheduled bookingshave to be done in ansystematic waywiththesupportof differente-commercesites, bookings plusvariousmethods thatwillbeutilizedby consumers to do the bookings. There are numerousexamples inmanner that may support such resorts in satisfaction of the consumers. Changeinpricescanaffect bookingsdonebydifferent consumers. Also there can be situation in the peak seasons in that there are huge number of consumerswho wants to book but because of unavailability of rooms the resort isunable to meetneedsofthefuture consumersthat mat tend to dissatisfactionofdifferent consumers. Maintaining a brand imageEstablishment ofbrand image isinterconnectedwith operationalissueasoverall quality of operations that are beingperformedinresort affects the level of satisfaction Therearenumerousmajor issuesinforaninstance presenceofnumerous competitorwhoareoffering better services this may affect plus is a issue that comes in
ofconsumersplusthatis showninvalueofa resort(Chrimes, 2016). thewayofmaintenanceof brandimagebynumerous resorts.Thoughtheyare giving better as well as super quality services then also they areunabletogetproper recognitionbecauseofthe competitorswhoarealready presentinthemarketsince long and also giving the same quality of services. TASK 2 P3 various types of packages in resorts and how they would be able to satisfy the objectives for sales Resorts industry makes the various kinds of packages which would target the needs for their customers which they have planned to target. These packages which are offered by the resorts are for different purposes and wit different pricing. All these packages are made with a purpose to serve the different types of market or to satisfy the needs for different needs for people. Each package has the different services to offer to their guests. Through these offers and services the organisation gains competitive advantage(Ali, 2015).Different resorts has different purpose to follow. Such are divided into 3 broad classifications and these are as follows: Beach Resorts The beach resort will be providing the three alternates in choosing the level of facilities and activities in the resort which are as follows :- ď‚·Premium Package:These are the services which lies into the high class category. The services which are offered by these premium packages are very much expensive and only can get afford by rich people. In such packages the services provided by the organisation is very lavish. Some of these services may include access to bars, sports activities, spas, astrology services, and much more. All these services are included into their package
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only. These packages are quite expensive when compared with other available services. These services or packages get avail by a few number of people or part of targeted population. The guests who avail these services have that pocket to purchase and the services provided by the same is very elite. These packages can be avail by families, friends or any individual. In these packages the hotel may also includes various water sports activities which the hotel can organize for their guests. ď‚·ModeratePackage:Inthesepackagestheserviceswhichareprovidedbythe organisation is quite lesser than the services that was provided by premium packages. These types of services can be afford by the people belonging to the average or above average people. These services may include breakfast, dinner, swimming pool, disc area, good room services, facilities for spas, and much more. The services which are offered by the hotel are good but low with comparison of premium services. The services which are offered by the hotel are of good quality and quite better then the economic packages. ď‚·Economic Package:This package involves the services which are very basic in nature. In such packages the hotel provides the basic or necessary services like room with good quality, room services, services for lodging, swimming pool, services of restaurants, and the like. These packages target the people who have the normal or basic disposal income. These packages although does not provide the lavish or luxurious services but these services which the hotel provides are very much basis and good. These packages fulfils the basic needs of the guests.This package is the most budget package that is offered to consumers to fulfil the requirements. These packages are specifically offered by majority of luxurious resorts to target the consumers who belong to lower income groups. Skiing Resort Thealready discussedpackages of beach resorts that isPremium packages, Moderate packages and Economic package will remain same in the skiing resorts while on the other hand the Skiing rest would add the distinctive features in these packages. The ď‚·Summer Season:Summer season is the only time when the skiing resort see a vast incoming of the individuals from all parts of the country and globe as the high intensity of tourism in this period adds the extra elements such as tent accommodation, more alternatives in meal brunches along with pick up and drop facility from the destination are one of those special featurescasted with significant packages.
ď‚·Unlimited for Week :the another distinctive element that is inclusive as the package is that the skiing resorts provide the tourists a week complete for skiing. Here after opting this package the resort will issue them the pass valid for one week in which they will enjoy all the activities and get all the promised facilities for a week. As this will also be proved as more influential for the tourist that they would get more time and chance to explore the place and observe a bit more in the skiing that will lead to an extensive satisfaction. Above discussed are various typesof packages that are offered to different consumer category plus they are availed by them as per to the specific need plus also the present budget with them. Such packages in both type of resort will be sell out to the seeking tourist in the defined prise and in order to ensure the great customer loyalty and effectiveness in the upcoming sale the resort management will allow a significant amount of discount in favourof customer that will be more easy and acceptable to them in order to make a purchase of any desired package.
TASK 3 P4 Market research of a specific resort location plus decontamination of needs of the target market Cardin Park Hotel, Golf resort plus spa is a resort which is located in Taltson, UK that provides various services like Golf, spa, fitness club etc. which help in providing an overall good experience to it guests so that high value for their money can be generated. The company also provides other services like swimming pool, room service, catering, etc. so that a luxurious experience can be created for it customerswhich will helpin improving its brand image in market. Requirementsof target market:The target market of Cardin Park Hotel are the people who can afford to pay for its luxurious services so that they can enjoy the unique services which are provided to them by the company. The company also focus on innovating and improving its services so that the changing demand of customers can be effectively met. ď‚·Targeting family plus couples:The hotel is able to provide a large number of services which are suitable for both the families and couples which means that the resort can target a wide variety of customers so that its sales can be increased. Meeting consumer need :As the hotel management is able to effectively implement innovation in the hotel it can meet the changing needs of customers which makes the company highly competitive in market. P5Resort package's business plan Introduction:In this dynamic environmentit is very important that resorts are capable to adapt to the dynamic need of consumers.This needs a plan to build up for strategic business so that it can survive in this environment of high competition. Such plans are not required in the initial stage of company in such a business. Objective: Themost importantobjective of this plan is to make vision, direction plus planning to geta specific business targets for giving an extensive service as per planned objectives: ď‚·The main objective isto target a complete new segment of consumers who are consumerist. As thepolicyofCardin Park Hotel, Golf resort plus spa this resort is to
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start new shopsin the resort itself so that the peoplestaying in the resortcould also fulfil the shopping need if they want to. This would be concerning giving facility for those type of consumers who desires to buy plus want to explore some local and innovative.. STP Measure: This measure would also be utilized byCardin Park Hotel, Golf resort plus spa that are needed to be considered in the business plan of the organisation. ď‚·Segmentation:Market that has to be catered by the organisation on the basis of their similar characteristics among them. With the help of this it can identified that all the people in the same segments have similar needs and accordingly the resort management can plan the strategies for them so that they can be satisfied. ď‚·Targeting:The target market of Cardin Park Hotel, includes those people who are interested in the shopping and aims to explore new places as they are planning to expand the same for their resort. They are planning to establish shops within their organisation so that they can satisfy the increasing requirements of the targeted customers with unique experience of shopping. ď‚·Positioning:Cardin Park Hotel, Golf resort plus spa is planning to position themselves with the differentiation strategy and through various promotional techniques as with the help of this they can easily target their market as per their needs and expectation. This will enables them in taking competitive advantages to others(Tashman,. plus Rivera, 2016). ď‚·Pricing strategy:No separate strategy for pricing has been deciding by this resort because they want to contact various shops that are already in Tilston. They will try to convince those shops so that they can make a contractual relations with them. It will lead to a double benefit for shopkeepers as well as for resort. Sharing would be done on the number of slakes which would be taking place in those shops. ď‚·Marketing plan:The marketing plan which has been proposed by the resort proposes that there will be lot of promotional events taking place regarding new additions in the resort. The marketing strategy which will be adopted by the resort management would be cost effective which will help in promotions. It will help in creating awareness among target customers so that they can know about new store openings. ď‚·Controlling plus monitoring of activities:The strategies adopted by the resort are appropriate in nature and being designed in such a manner so that majority of activities
which are taking placemust be done in required manner. In this case the major goal of Carden Park Hotel, Golf Resort Spa is to make plans and do promotions in such a way so that new target customers must attract by adding certain new features to the resort. Critically analyse the needs of customers and create a resort package to maximise business and profitability. The customers now have been different needs and wants as per the changing taste and preferences. This makes the oragsnaition more aware of the requirement of changes that they have to implement within their services.The resort packages have been adopted by the clients for the weekends as with they can spend time with their families and friends with variety of services and activities. Such package enables the organisation to earn money because with the help of this they can easily attract more people with couple of activities that facilitate them to earn more money profitably. But due to this the valuable services of the organisation loses their worth as such packages are offered on the reduced prices to the customers. Justify decisions made in planning and proposing a resort package, analysing unique selling points of the proposed package against competitors. While planning of the packages of the resort various decisions regarding services that have to be included within the package are taken along with the time period when such services will be offered when not etc. In addition to this various promotional activities are determined as this enables them to let their customer know their unique selling proposition such as various services in reduced prices, augmented services and offerings, authentic food and cultural experience etc. With the help of this the resorts attracts the customers towards them over their competitors. TASK 4 P6 Different sustainable measures, initiatives plus practises to be implemented by a chosen resort. There are some of the measures that could be started and can be implemented by by Carden Park Hotel, Golf Resort as discussed following: Energy conservation:This sustainable measure is one of the most important which is relevant for boilers which is a system of lighting,kitchen equipment different automated energy system. Various resorts adopted these practice in the world. This will help in having automatic
energy systems which will enhance the resources present with the resort in most useful manner. It will also make sure that the resort is concerned for environmental issues which will lead in improvingresort'simagrthattheyaredoingatremendousjobtowardspreservingour environment.(Ukaegbu-Obi,2016) Reduction of Waste and its Recycling :It is very much material to various plans and programs that are distinct in reduction of waste materials and programs related to recycling which are very common nowadays among majority of resorts. There are many ways by which these wasted can be decreased for example food wastage compositing programs which focus that 40%-50% waste should be diverted from landfills. Food preparation:By implementing this measure the resort can make sure about the proper safety when they are preparing the eatables. For an instance using fresh and healthy ingredients and healthy beverages will tend to security measure for the safety of consumers as well as those guests who are visiting resorts. Spa:Having a spa in the resort is a growing trend in the present era. Using of natural herbal products and ensuring the safety measures would lead to having a best brand strategy and support while giving a great service to its consumers. Selection of menu:There are numerous resorts that are capable to integrate the menu so that they are capable tofresh plus healthy. Thus with an instance dairy offerings should be utilized in a secure way this would support in giving food that is very healthy plus is of best quality As per the details in this are some of measures that could be utilized by Carden Park Hotel plus theGolf resort that would support them in creatingrequiredvariations plus having sustainable widening in the resort. Evaluate how sustainable approaches practices and initiatives for a chosen resort enhance brand value, image and business performance. Select one of the practices highlighted for your resort and evaluate. It is crucial for the resorts to adopt some of the sustainable practices within the resorts so that the services can be improved and the brand image, performance of the business can be improved. The Carden Park Hotel has majorly focussing upon the energy conservation as with the help of this they can ensure reduction in cost with efficient sources of energy in each and every segment of the hotel. This enables them to make their customers realise the consciousness of the
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organisation towards the environment due to which their performance and value of the business is improved. Critically evaluate the sustainable approaches, practices and initiatives for a chosen resort in achieving overall business success. Select one of the practices highlighted for your resort and evaluate. Carden Park Hotel has adopted various sustainable practices for the hotel so that they can improve the overall image of the organisation as well as can improve the performance of the business by making their customers believe that they are conscious of their operations on the environment. Various approaches such as use of energy consumption, waste management etc. increases cost of the resorts but in long run it is advantageous for them. This facilitates them to increase their value and brand image that ultimately increase their value of business. for example: energy conservation has various positive impact on the Carden Park Hotel but on the other hand it initially increases cost of the company for installing the entire system.
CONCLUSION The present project report is comprised of the aspects of various kind of resorts and hospitality organisation that makes the tourism industry to grow and effectively earn the most beneficial amount of respective market share. Thus as per the gathered information in thispaper it can beconcluded that the different issues and problematic errors can be observed by the organisation in the defined terms of its functions and operations. The main element of any organisation in the tourism industry are its integral functions, client experiences, appurtenance and so on. These functions helps in determine the success as well as failure of the ultimate business in the market. The total understanding of the upcoming and existing problem is also necessary as it also helps in evaluating the right practices in order to solve the particular issue and problems
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