Tourist Motivation and Stakeholder Participation in Mount Fuji Tourism

This document discusses the tourist motivation and stakeholder participation in Mount Fuji tourism. It explores different motives for traveling, such as wanderlust and sunlust, and the push and pull concept. The document also highlights the role of stakeholders, including business operators, residents, and government agencies, in tourism development. It addresses ethical dilemmas faced by employees in the tourism industry and the impact of tourism on the environment and local culture. Additionally, it discusses the competitive advantage of Mount Fuji and the responsibility of stakeholders in promoting a clean and safe environment.

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Tourist and visitors are motivated to visit the renowned destination. Tourist motivation is the
min element in order to understand the tourist decision making. A strong understanding of
travelling plays an important role in deciding the future of travel pattern. Tourism motivation
is defined as the global integration of culture and biological forces that directs and values the
travel choices, experience, and behaviour. Two tourist theories “gray`s” motivational theory
has two main motives for travelling. First is the desire to go from a known place to an
unknown place known as wanderlust? Other motive according to grays is “sunlust.” This is
used to generate a trip to a place that can provide some specific facilities, which do not exist
at their own places (Vannini, 2016). Some other usual motives that determine the travel
choices are pleasure, cultural experiences, shopping, and recreation (Vannini, 2016). Another
motivation theory for tourism is push and pull concept that explains the desire for travelling
where pull motives will be used to explain the actual destination choices. There are nine
motivation that was identified and seven of them are classified according to socio-
psychological, push and pull motives, and cultural motives. The push motive includes self,
prestige, relaxation, relationships, enhancement of kinship, facilitation of social interaction.
The destination chosen in order to share the reasons and experiences are in regards to “Mount
Fuji.” It is the highest peak of Japan and also stunningly beautiful. It is well known for the
change with different scenery in different seasons where tourists are induced to visit this
place repeatedly because of its unique beauty anytime. This place is at more leisurely pace
bounded by nice natural surrounding such as Fuji Five Lake, which is a region at northern
foot of mountain, nearby hot spring resort, and Hakone. Visitors are induced to Mt Fuji and
the wonderful thing about travelling in Japan is easy accessibility for the travellers through
public transport. Another reason of visiting Mt Fuji is the enticement towards food such as
Halal food. Customers are bit aware that finding Halal food near the locations of Japan is

difficult. A halal hotel is also available and vegetarians have a huge range of options that are
available for those who do not eat meat.
The main purpose of stakeholder is to get an idea of tourist`s expectation that have developed
in last few years. Some of the few stakeholder groups are named as business operators,
entrepreneurs, residents, tourists, government agencies and officials, and hotels. Stakeholder
participation for tourism development is to identify several problems associated with the
mountain. It is the responsibility of the tourist stakeholders such as bridging the relationships
between different stakeholders, making and building trustable relationship through a
collective decision, and using the employees’ stock options programs. From the perspective
of stakeholders, it is necessary to participate directly, balance the actions, ethical decisions
where the stakeholder`s theory is easy is relevant in sustaining the tourism partnerships.
Voluntarily actions can be collaboration of various stakeholders such as in tourism industry,
tourists, host communities, media, voluntary sector, educational institutions, and the
environment. Training is one of the tool which can enhance the stakeholder`s knowledge and
aware about the destination strategies (Beedie, 2015).
The main activity of tourist agencies is to render the social responsibility that can be success
in the business activities, which is gained not only by complying with the rules and
regulations. Therefore, it is important to accomplish and balance ecological, social, and
economic goals, which can be useful for the citizens (Gray, T., Mitten, D., Loeffler, T. A.,
Allen-Craig, S., & Carpenter, C. 2017).
Ethical dilemmas are very regular to the employees of the tourism as they face serious
problems in taking decisions. As all the clients should be informed in regards to tourist offers
and try to convince them. Sometimes, tourist offers should be organised so that they can get

bigger profit so that it can satisfy the demands of the clients. Stakeholders often should not
offer such written agreements in which they offer hidden costs (Krein, 2019).
Apart from providing economic benefits, it can also lead to modernisation and overcrowding.
This is be proved by several assessments such as access limitation to land for several
traditional activities, disruption of traditional activities, reduced economic returns and
harming the local culture of Japan haring the heritage. Apart from the negative impact on
social structure and the local culture. The environment, local ecosystem, wetlands, fragile
reserves, and coral reefs (Jones, T. E., & Yamamoto, 2016).
Some of the competitors of Mt. Fuji are Machu Picchu, Great Barrier Reef, Eiffel tower,
Angkor wat, louvre, Rocky Mountain, Yellowstone National Park, and many more. The
natural risk are exposed to lower the profitability of the destination whereas stable
environment increase the responsibility of the stakeholders.
The biggest competitive advantage that Mt Fuji has over all the destinations is its changing
environment in every season that remains an enduring beauty that induces the tourists to visit
it again and again. The stakeholders should promote clean environment near the tourist place.
It is the moral responsibility local government to protect the environment and mountain`s
nature and scenery. As the destination is risky and death daring so government has to
measures to improve the safety of climbers. Most importantly, the people who greet tourist
should be dressed well and maintained with sanitation. They should always reflect the culture
of the country (Ranteallo, & Andilolo, 2016, December).
Form the above destination analysis, it can be seen that there is no lack of competitors in
tourism sector. It is the responsibility of the stakeholders to provide the best come facilities to
induce the tourists and remind their full- luxurious services.

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