Importance of Visitor Attraction Management

The report emphasizes the crucial role of visitor attraction management in boosting a country's economy, income, and employment opportunities. It suggests that people should understand the importance of tourist attractions to serve benefits to the country.

TOURIST ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
1.1 Discuss the overlap of visitor attractions in relation to particular types of attraction......3
1.2 Analyze the importance of different visitor attractions....................................................4
2.1 evaluate the needs and motivations of different visitor types..........................................5
2.2 evaluate impacts of tourism on visitor attractions............................................................6
2.3 Analyse the effect of different theories of tourist motivation on the management of visitor
attractions...............................................................................................................................7
3.1 discuss processes and potential issues involved in the development of visitor attractions8
4.1 Analyze different visitor management strategies.............................................................9
4.2 evaluate management techniques in relation to sustainability.........................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Visitor attraction management is the way by which different attraction and destination are
being managed by the different travel and tour organization. The report is all about the visitor
attraction management in order to develop the understanding the different attractions and their
types. Other than that, it also consists of tourist motivation theories and the different factors that
have impact on the development of the different tourist attractions in the country. It is very
important for the people who are in the tour and travel industry to understand the scope and
significance of the different tourist attraction. Other than that, the report consists of the different
types of tourist attractions, influence of different theories over the tourist management and
different factors that have impact over the process of development of the visitor attraction
management. With that it also consists the application of different techniques over the
management of tourist attraction and how the organization can maintain sustainability.
1.1 Discuss the overlap of visitor attractions in relation to particular types of attraction
Visitor attraction are the different natural and man-made places or location which have
some features that attracts the people to visit those places. In today’s era these attractions are
being modified in some aspects so that people can come and have proper enjoyment. When the
person is going to visit some places, there are some attraction which create motivation among the
people which help them to select the particular location so that they can visit those places. It can
be said that attraction is the most significant way by which people are being attracted to some
places. There are different purposes of every individual when they visit different place. Thus,
that factors the only way by which individual select the particular place. The purpose of the
person should be fulfilled from the different attractions so that they can again visit the place
again and again in the future. Attraction is the key factors that motivates the person in order to
visit the different destination. In order to analyse the range, scope and variety of different visitor
attraction, various examples have been taken, that are as follows:
Coca Cola London Eye: It is the features of the skyline of the London boasting of some of the
best views of London from its 32 capsules that weighs 10 tonnes each and holds up to 25
individuals. It is being located in the mid of London. It is the place where people experience

showcasing a spellbinding 360-degree view of the capital as well as the famous landmarks of
London and is considered to be the topmost visitor experience of London for the past decade
Tower of London: It is the place where people find the different history about the London which
consist royal palace, powerful fortress etc. People come to experience other things also that are
priceless Crown jewels, prison as well as place of execution, arsenal, jewel house as well as zoo
and many other attractions.
British museum: It is the museum that is being located in the London, it is the major attraction
in the London where people dream to visit.
1.2 Analyze the importance of different visitor attractions
St. Paul’s Cathedral is being taken in order to find the importance of tourist attraction, so
that different organization can able to attract large number of customers with the help of different
attraction. It is the one of the biggest building which have been available for the public use and
act as the concerts, lectures, degree ceremonies as well as many such events. Other than that, it
also serves the positive impact over the economy. It helps the country to generate large number
of income and employment opportunity for the country. Other than that, it also serves the great
opportunities for the school visit in order supply proper education to the country. As well as it
also provides the different supplements for the learning in the classrooms with that it also serves
the different services which is for the adults. It is very important for the people to understand the
importance of different tourist attraction so that they can take care of it and make them more
attractive so that people can visit the place several times. St. Paul’s Cathedral are also starting the
English Choral tradition which is for the young adults to have proper education and generate
their skills and knowledge in order to take volunteer to manage visitor attraction. They are
arranging different programs so they can serve proper knowledge about the visitor attraction
management to the young adults. This will help them to understand the importance of visitor
attraction management and the young people can easily take part in the different training and
development programs. Other than they are arranging different workshops in the country where
people can come and actively take part in the workshop. People can put their own exhibition
where they can make people understand that what is visitor attraction management. This plays
very key role for the country and people can have more knowledge about the subject. People can
get motivated to attract large number of people for the different attraction in the country. Thus, it

can have said that St. Paul’s Cathedral have worked very hard and they know the significance of
the visitor attraction management and how it can generate income and employment.
2.1 evaluate the needs and motivations of different visitor types
In the country as well as outside the country there are different types of visitors which
have different motive to visit the various attraction. The aim be fulfilled when the destination is
able to serve proper benefits and services to the customers in order to cater their needs and
wants. Different types of attraction have different type of motivational factors, that are as
follows:
Sea Life London Aquarium: The attraction is for the different marine lines where people come
and visit the different elements of the sea. The place is being visited by the general tourist who
have come to visit the different attraction of the London. Other than that people who want to
have knowledge about sea life, they also visit the same place. It can be said that the place can be
for the education of people as well as entertainment of the tourist. This place has generated the
excellence in the different tourist attraction in the London.
Coca Cola London Eye: The place is very motivation as it motivates large number of people to
visit that place. This place is being visited by the general people or tourist which are being
motivated to visit different attraction of London. Most of the people want to enjoy the ride and
this is the key factor which motivates the people to visit the place.
Tower of London: this place is also being visited by the general people or tourist. The people get
motivated from the history of royal palace and powerful fortunes. This is the key reason which
generate motivation for the History of London and visit that place.
Westminster Abbe: It is the wonderful 17 years old building which attract the large number of
people to visit that building. It is very accent building which consist the whole history of the
London. The key reason why the people have been motivated for the place is the building is very
old and attractive which in dictate the history of the country.
St. Paul’s Cathedral: the place is having breathtaking interior which attract the general public of
the country as well as international tourist. The place is being visited by the different people who
have come to visit the different attraction of the London. When the people want to enjoy the

sense of spirituality, then they visit this place. Thus, it can be said that spirituality and interior is
the reason which motivates the people to visit that place.
British Museum: When people want to enjoy the experiencing the works of man from prehistoric
times to modern times at that time they are being motivated to visit the place. General people
visit this place when they have come to visit the different attraction of the London.
Royal Museum Greenwich: the place is being visited by the general people of the country and
outside the country when they have come to visit the different attraction of London. Tourist are
being motivated with the help of National Maritime Museum in the Ancient Egypt collection.
Hampton Court Palace: This visitor attraction is gone to see by the overall tourists that are
motivated by determining the Splendour of Henry VIII’s favorite royal place by visiting the
Hampton Court Palace and dipping themselves in the sights and sounds of the lively Base Court.
2.2 evaluate impacts of tourism on visitor attractions
There are several positive and negative impact of the tourist on the different tourist
attraction. There are several places which create impact and some of them create negative. The
places may include Sea Life London Aquarium, Coca Cola London Eye, Tower of London,
Westminster Abbe, St. Paul’s Cathedral, British Museum, Royal Museum Greenwich, Hampton
Court Palace, the impact are as follows:
POSITIVE
Social impact: different attraction, destination and inbound tourist have created impact over the
social life of London. This is because people have enhanced their infrastructure and this gives
them a leisure life in order to enjoy all the leisure of the life. Different tourist has been benefits
from the different community in the London as well as the tourist are also serving several
benefits to the communities in return. All the tourist assets have been prevented by the people
such as traditional customs, handicrafts as well as festivals.
Economic effect: this is the main sector where tourist attraction has great impact. The economic
condition of the people has been increasing day by day as they are able to spend more income on
the different goods and services of the country. Tourist attraction is one of the source by which
people have gain several opportunities for the employment. Most of the people are engaged in
some tourist activities and through that they are earning high level of income.

Environmental impact: It is one of the key factors which are being influences by the tourist
attraction. People are now more aware about the protection of environment so that they can
attract large number of tourist people for the country. People have generated more awareness
about the wildlife conservation as well as natural resources. They have reduced over fishing and
deforestation, these activities have prevented environment at large scope.
NEGATIVE
Economic impact: It have been analyzed that the people who are engaged in the different tourist
activities are not able to earn more as compare to the different activities or business in the
London. They are very low wages and income earners. Other than that, the biggest problem in
the tourist business is that this business and activities takes place in the season. It is known that
tourist business will able to earn more when there is season and at that time people visits
London. Other than that small organization are not able to attract large customers most of the
share are grasped by the large and multinational ventures. Thus, it has very adverse impact over
the small communities of the London who are engaged in tourist operations.
Environmental impact: It also has great negative impact over the environment, most of the
people are harming natural resources as they want to create destination more attractive. Thus,
they are cutting the trees and making large number of deforestation. Tourism is posing a threat to
the natural as well as cultural resources of the region by overused supply of water, beaches, coral
reefs as well as heritage cultural sites.
Social impact: Some people are very much against to the tourist attraction, this is because they
don’t want to communicate the history of London. Thus, they have protest again the tourist
attraction management. With that they are not behaving in the well-mannered with the tourist
and this have created large impact over the London attraction management.
2.3 Analyse the effect of different theories of tourist motivation on the management of visitor
attractions.
Motivation is the key factors which have great impact over the tourist when they visit the
different attraction. There are several theories which states that how people can get motivated to
visit the different destination and attraction in the London. The theories are as follows:
Need Theory:

This theory states that people are get motivated with the needs and wants of them which
the want to fulfil. Different efforts are being made by the tourist in order to cater their needs and
wants for the different attraction and destination. There are three stages in this theory, that are
needs, behaviour and satisfaction. In this theory, first stage is need where different wants of the
people have been arises. Their need moves towards behaviour that are the different efforts made
by them. Behaviour leads to the satisfaction of the needs and wants. This theory is very effective
in order to maintain the motivation in the tourist when they are visiting the different places.
When it comes to the visitor attraction, this theory is being implemented by the customers who
need it selects the different destination in order to visit there.
This diagram states that the customer’s needs are the first stage in the theory. First
customers will decide their aim and objective that where he wants to visit. The objective will
lead to the perception of the customers. Different organization will identify that what customers
perceive about the visitor attraction. If they able to hit the perception then they can generate
motivation and if not then they again have to make this effort. If the person has positive
perception towards the different attraction then they will be motivated to visits the different
attraction.
3.1 discuss processes and potential issues involved in the development of visitor attractions
There are several issues faced by the people and organization when they are in the tourist
activities. The issues can be defined in the process as well as in the potential, that are as follows:
Professional issues: this is the key factor which determines the key success of the organization. If
the management have professional skills then he or she can able to attract large customers and

can able to serve them the highest number of satisfaction. The organization need to serve proper
training and development programs so that employees can enhance skills and knowledge.
Resources Availability: It is the key issues which have great impact over the organization. It is
known that the resources are very much scare and there are different ventures in the environment
which needs resources. Thus, all the firms need to put large efforts so that they can gain
resources.
4.1 Analyze different visitor management strategies
There are different strategies which have been implemented by the venture or country in
order to manage the different visitor attraction. This will help the venture to gain large number of
people to visit the London, the strategies are as follows:
Marketing the different attraction: it is the best way by which organization can manage visitor
attraction. Management can be done when there are large number of customers and those
customers need to be fully satisfied. Thus, venture need to create proper awareness about the
attraction which helps them to attract large number of customers.
Process to manage visitor attraction: The process starts with the demanding the travel, where
different organization analyse that what will be time duration when people like to visit the
different attractions. Then choosing the places, thus motivational theory will help the customers
to choose destination and organization to perceive that what is demand of customer. Thirst one is
taking the trip, now venture need to serve different benefits so that they can attract people for trip
4.2 evaluate management techniques in relation to sustainability
These strategies have great impact over the tour and travel industry of the London, people
are now motivated to visit the different destination of the London. This is because large
organization are not creating proper awareness about the different visitor attraction. Other than
that, they are now fully satisfies with the different services given by the country or organization.
With that it also serves benefits to the country, the GDP of the London have been increasing due
to different activities taking place in the country. Income and living standard have been raise. As
well as it has given grater employment opportunities.

CONCLUSION
It can be concluded from the project report that visitor attraction plays very important of
the country in order to increase GDP and income of the people. Other than that, it have open up
the doors for the unemployed people. The country has been raising up in the terms of
infrastructure and standard level. Thus, it can be said that people should know the importance of
tourist attraction management in order to serve different benefits to the country

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