Tourist Destination : Assignment

TOURIST DESTINATION

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Tourist destination in terms of numbers and income............................................................1
1.2 Tourism destination present and future trend........................................................................3
TASK 2............................................................................................................................................4
2.1 Cultural, social and physical features of destination.............................................................4
2.2 Compare features of develop and tourist destination............................................................5
TASK 3............................................................................................................................................7
3.1 Current leading tourist destination........................................................................................7
3.2 Characteristics of tourist destination and it affects...............................................................8
TASK 4............................................................................................................................................9
4.1 Issues which affect the popularity with destination..............................................................9
4.2 Discuss responsible tourism to enhance the tourism...........................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Travel and tourism is that which considered as the important pillar of country and help in
economy as well, in today's scenario tourism is said to be main source of income for the country
and even though government of UK has also bought different policies for the development of
this sector too. Basically, tourism is classified into two parts i.e. Up to Global and domestic
level. Although UK is among those country where number of tourist is high and also having an
various tourist destination (Ahmad, 2013). Even many travel and tourism firm is such who
provide several offers to many travellers so that they can take there services in great manner. The
report is based on Virgin Holidays, which is founded by Sir Richard Brandson's and in the year
around 1985. company is serving millions of people with its Airlines services and become the
largest and somewhere also a successful one too. Assignment is going to discuss about different
destination with present and future trend in tourism. Although, Culture, social and physical
features with the tourist even it include the features of developing in tourist destination. It will
also discuss about as presently developing tourist destinations, its features which characteristics
tourist destination. Apart form all, issues of popularity with host community.
TASK 1
1.1 Tourist destination in terms of numbers and income.
Time changes everything even the environment and condition of travel and tourism.
Moreover these changes are those which occur due to different factor and features of the tourist
destination in great way (Armenski and et. al., 2011). Basically it has been noticed that number
of travellers has been increased because of change in condition and trend too. As per research,
the various destination which are popular regarding travelling is Spain, UK, Germany, USA and
Nepal. Number of travellers increased at such places because these countries have different
places to visit. According to reports of 2017, it represents as number of travellers in Nepal were
around 10.18 million which increased from 2016 too. In USA the number of visitor was around
10.1 million which also increased from its past years, In Spain the number was around 12.16
million, although in Germany number of visitor is approx. 37.2 million was there which is huge
in number. In last UK is among the top ranked tourist destination with 40.2 million in 2017 and
even though same country has faced a decline in travelling.

Hence, various major impact of these trends are there which can be noticed with revenue
generation sources of the employment opportunity.
Moreover, this country has an great number of visitor as because various place to visit in such
country. Therefore, tourism industry has also has increased the number of employment
opportunity so that living of standard of those people can also be increased too. Many travellers
visit to these country just because of culture and heritage places, museum and different nature
etc. Even though, according to information as above UK is considered as the top ranked
countries in terms of visitor.
Although, UK has faced the instability after Brexit too and in such condition they
managed to attract the number of people to visit there country (Beritelli, 2011). Even though the
Virgin Airlines also earn huge profit because in today's scenario concept of travel and tourism
has increased and many people are moving to their places to another place to enjoy their holidays
and other aspect too. In UK, London is the place where number of tourist come up to visit and
considered as the major destination.
Some famous destinations of the world where travellers are liked to visit more than one time are
explained in brief as below:-
 France – This country is considered as one of the most amazing place where number of
destinations are available to attract minds of customers. This nation is famous for its
historical locations with near about 37 sites are inscribed under list of World Heritage of
UNESCO. According to statistics, every year around 76.8 million foreign tourists come
to visit this place.
 USA – This country is the largest industry which serves million of tourism every year
both from domestic and international one. It is famous for natural wonders, historical
landmarks, beautiful cities and entertainment venues. As per consideration, in 2013 this
nation has visited by near about 55 million travellers of foreign countries.
 Germany – It is considered as the seventh most famous country in terms of tourism due
to beautiful destinations. This place is also rated as safest nation as well as known for
health tourism also. In 2014, around 27 million tourists has visited this place which is
seemed to be hiked as per statistics of previous year.
 UK - It is the 8th largest tourists destination where Tower of London is considered as
most visited attractive destination. Along with this, Blackpool, Wales, Swansea and more

are also help in drawing number of tourists for movement in this country. As per
statistical view of 2013, there are almost 28 million travellers came in this nation which is
much less as compared to other countries. So, government of here now plan to make
more investment so that visitors come more to visit.
 China- Over the last decades, there is much expansion of tourism in China which makes
this country to acquire fourth position in tourism after France. In 2013, around 58 million
tourists of other countries have come to visit its famous destinations such as night view of
Shanghai, Terracotta army, Temple of heaven and more.
Number of tourist destinations are identified which are emerging at global marketplace
for impressing entire society. London is one of most successful place which is attracting several
travellers due to rich in several context such as; large number of educational institutions,
business purposes, place to visits and so on. In fact, every individual is preferring Europe for
spending their quality time and so on. After analysing the statistics it is identified that USA is
seen on a seventh position because around 30.4 billion members are visiting there in a single
year as well as France is also seen on a same position by increasing their tourist member. It
means five nation which are seen as top most nation in terms of tourist as well as aids in
generating maximum range of income. Proper description of top most destination are expressed
as follows:-
Ranking Nation Places for
tourists
Visitors
number
in 2014
Visitors number
in 2013
Amount (USD
billion)
1. France Eiffel tower Around
75.9
million
76.8 million 46.3
2 USA Walt
Disney
world,
Central
park,
Almost
59.6
million
55 million 103.5
3 German Neuschwan Nearly 24.2 million 34.7

y stein castle,
Eueropa
park.
26.9
million
4 United
Kingdo
m
Stonehenge
Buckingha
m palace.
28.1
million
28.2 million 30.4
5 China Terracotta
army,
Temple of
heaven.
54
million
55.7 million 45.8
From the above diagrammatic representation it has been identified that France is having
maximum range of tourist because of its unique trends and fashion.
1.2 Tourism destination present and future trend.
It can be seen that the number of visitor has increased from last few years, which does
help country to earn good amount of revenues and also look further to conduct various type or
activities at such places so that more and more customer can be attracted too. Normally, London
is that destination which has great monuments, buildings, culture and museums etc. which
somewhere succeeds in attracting the large number of people in right context too. Moreover,
current ideas and trends in UK it is required to assess the number of people who are interested in
roaming in UK just because of its attractive sites (Crouch, 2011). Even though, according to the
above data it ha seen that UK is the one who has the number of visitor and they try to keep the
same for the longer period as well. Even though the number of visitor was around the 16.7
million travellers were there who visited such places and although Edinburgh is following the
London with around 14.2 million and among these a destination like Manchester is also there
who has around 9.11 million visitors in a particular year.
Tourism destination is enhancing in coming days due to implementation of changes which is
incurred in micro and macro environment. However, trends are getting changed because of
consumers reformation and clients choices are fluctuated in coming days. Mainly, trends are
changes always due to the emergence of various unique items and products which may increase

the demand of customers. In fact, number of tourists are coming with various purposes because
of which trends are fluctuating at marketplace and few people get enforced to try something new
or unique.
Moreover, there are various reason behind the maximisation of number in the table of
tourist and it is because of this as:
 For the Education can be considered as one of the main factor.
 Various businessman are having an thought of expanding their business in great manner
and for such they go with joint venture with foreign companies which can help in earning
higher income as well.
 Moreover, the historical monuments and attractive buildings in London.
Year Total Number of
visitors (million)
Expenditure
(Billion)
Average
spends per
visit
Average
cost of
nights per
stay
International balance
of cost (billion)
2003 24.15 € 14.25 €402 8.3 -€ 16.33
2004 27.23 € 25.23 € 423 8.2 -€ 13.63
2005 29.45 € 12.36 € 456 8.3 -€ 14.22
2006 25.25 € 52.32 € 500 7.2 -€ 14.56
2007 30.12 € 25.32 € 521 7.4 -€ 14.57
2008 31.36 € 52.23 € 563 7.3 -€ 20.32
2009 31.45 € 96.12 € 589 7.8 -€ 21.36
2010 33.25 € 12.23 € 601 7.7 -€ 22.36
2011 33.85 € 45.21 € 621 6.3 -€ 14.63
2012 34.12 € 52.21 € 632 6.5 -€ 15.69
2013 35.96 € 12.32 € 655 6.2 -€ 18.96
2014 38.87 € 45.23 € 687 6.8 -€ 20.58

As per investigation of last decade, it has interpreted that in these years there were an
extensive growth in tourism. This has helped in reducing unemployment and increasing
economical condition of countries like USA, UK and China. The number of travellers in 2003 is
near about 24.15 million and there is increasingly hike in every year. In Tourism sector, UK has
gained the eighth position while France, USA and China won top positions. Markets of these
countries are estimated by overall qualities and in terms of improvement which acquire positions
in business era of tourism. As per calculation, from last few years, there is 10% hike in GDP rate
which helps in giving job to 4 million people of such countries in better manner.
TASK 2
2.1 Cultural, social and physical features of destination.
Cultural, social and physical is that thing which can be find in at every place as London
and Hong Kong is such destination which is being selected as the tourist destination for this
particular task. Although with this it can be assessed as advantages and disadvantages of these
two places (Di Pietro, Di Virgilio and Pantano, 2012). Generally for the evaluation and execution
of the cultural, physical and social features are such which is explained under such destination
as:
Physical: Landscapes, view of nature, lake overseas and more considered as physical
factors that influences tourism. In context with UK, its famous cities like Bath, Belfast,
Westminster, New York and more have beautiful destinations, best hotels, famous museums and
attractive landmarks which gain attraction of several tourists towards their beauty. London is
such place every traveller wants to travel for once in their life time and places is having an most
attracted museums and building even though mainly various people does go to such place as
because having an great educational facilities. Atmosphere of this country carrying rapid
changing nature as well as beautiful views of nature grabs mind of travellers most and assist
them to visit this place once in their life. As per statistical view, number of tourists was around
18,000,000 in 2013. On the other hand, Nepal is much famous for its heritages and old temples
like Phewa Lake & Tal Barahi, temples of Patan, Bhaktapur, Kathmandu and more. Along with
most amazing destinations of this country are Annapurna Massif, Mountains, hills, monasteries
etc. aid in attracting more tourism.

Social: Tourism is such who also bring opportunity of employment for various people
and sometimes it also offer the seasonal employment which can be very much useful for the
student and normally it is not quite good for those people who are looking for the permanent job,
as because there are various changes does come in between that can spoil the life of those. By the
expansion of tourism in this country, standardisation of people raise in better way as it gives job
to citizens as guide, drivers, secretary and more. This would aid them in generation incomes
through which financial condition of them is improved. On the other hand, organisation deal in
tourism follow culture of this country in an impressive way. It has evaluated that these
companies are also connected with history adequately which helps in generating knowledges
among citizens as well about culture and history of nation. In terms of visiting, heritage place of
this country liked more by visitors. If level of standardisation of people is high and infrastructure
of place they are living is good then it would attract minds of travellers more. As London has
good infrastructure, neat and clean societies as well as level of income of people is much high so,
it aids in attracting tourists to explore a socially rich country. While infrastructure of Nepal is not
much attractive as most of the local people of this nation are living an average life. Therefore, it
affects minds of tourist having high status to visit destinations of this country in negative
manner.
Cultural: Different nation is such who has an norms, beliefs, rules and regulation which
can be adopted by the localities and somewhere many travellers are there who like the western
culture in effective way like its uniqueness, dresses and different customs etc. (Brouder and et.
al., 2016). Moreover every country ash their own way of celebrating the festivals. Some of the
amazing festivals are as:
 Fowey of Polruaan regattas.
 Robin hood festival in Sherwood.
 Hogmanay in Edinburgh.
All the above elements are playing crucial role in enhancing the outlay of tourist
destination as their main motive is to attract the minds of various individuals by satisfying the
needs of customers.
2.2 Compare features of develop and tourist destination.
Generally, it is being recommended as to conduct a research which can help in finding
the difference in between the developing country and the leading destination and making an

comparison in between those to reach at an final conclusion in right context too. So, that each
part can be made that can be understood too. Basically, it is required to have two countries from
leading and developing so that comparison can be made in better manner. Even though, selection
would be done on the basis of as both the countries should have an different destination to attract
the visitors, although attraction does increases the demand of tourism industry for the different
facility and services in great manner (Bruwer and Joy, 2017). Therefore, the difference is done
on the basis of social, environment, technology, economic, legal and culture with physical
factors and thus it is be like:
Basis Nepal United Kingdom
Technological aspect. This destination is not so much
advanced in technology. They
are those who provide an more
labours intensive services
rather then capital intensive
services
UK is among the leading
country in tourism and has
proper and latest technology
and machines available as
well. Generally the thing is as
more the advanced technology
gain in the number of tourist.
Moreover, service with the
help of hi-tech machines does
satisfy the visitor and attract
too.
Physical aspect Generally, there are various
spot in Nepal which do attract
the visitor like Pokhara and
kathmandu etc.
Moreover, UK is having an
various tourist places which do
attract the number of people to
travel in miles.
Culture aspect Nepal is that country who does
follow the simple one culture.
There are multiple culture that
is present in UK as well.
Social aspect Diversity of society is such
which is equal to less in
number in our country. Even
though the Nepal is struggling
Basically, UK is considered as
the diversified people from
around the world and although
prefer to job here as well.

to overcome from various
situation which is coming in
front of them as Poverty,
Employment, fulfilment of the
needs etc. generally it is be
like as it will focus on the
diversity of society and they
do share the same and
common culture from the large
population too.
Therefore, various culture
different thought which help in
having innovation and
creativity in working too and
people do respect the various
peoples culture in effective
manner too.
Economical aspect Nepal is that country who is
fighting against the and
condition of economy.
Therefore the country is not
having this much amount of
money in which so that they
can invest in tourism sector
and its development.
Although, they are depended
on other countries for their
basic needs too.
UK is among those country
who is having an fastest
growing economy and rate is
also high, even though they
also support to the latest
services with the visitors and
they have never experienced it
before. Generally, it is quite
famous for providing the
services to their visitor as well.
Environmental aspect Nepal is among those place
which is included in the
disaster prone areas as people
deny to visit such place as it is
not safe.
UK is among leading countries
but they do have some issues
like increase in population,
gain in co2 level etc., although
they are adopting something
better to attain the various
measures to control it.
Legal aspect Normally, criminal activities
are there in Nepal and thus
UK is having various katest
technology and there first

they are working over same to
control it in effective manner.
priority is to have safety.
TASK 3
3.1 Current leading tourist destination.
Destination: Moreover, for the purpose of comparing in between the developed tourist
destination and other one is leading tourist destination, and in such situation UK is being
considered as the developed tourist destination and Nepal is considered as the developing tourist
country. Generally these two country are distinct into various aspect and even there are various
places in these two which are attraction point for the travellers. For Example: Climate condition
at both the places is quite different as in UK climate is warm and somewhere suitable and on the
other side Nepal is having an climate of Hot which can affect the health of the various tourist
too. But Nepal is rich in terms of cultural and heritage destinations which seems to be most
attracted from tourist point of view.
Although, there are some factors which are uncontrollable as well as various sectors in
which industries are lie that does get affected with these. These factors can be explained as
below:-
Economic Factor: Travel and tourism is such which do involve the movement of people
from the one place to another. Even though the rules and regulation is such in which the criminal
activities is such which do apply in UK and this leads to elimination and reduction with activities
as well. In terms of tourism, factors like economy also play a crucial role in enhancing appeal for
a particular destination. Depends on purchasing power of people, they would like to visit those
destinations which are under their budget. Nepal has mixed economy where living standard of
people is not much high or low. Therefore, it leads to attract those people who wants to visit
places on low financial budget. While financial condition of UK is much higher, its high
infrastructure, way of living of people and more aid this country in attracting minds of tourists
more to visit its destinations.
Behaviour of local people: It is an another factor which also affects appeal of tourism. It
relates with behaviour of citizens and way of living of them. Lack of abilities like conversation
with tourists in their language results to decrease tourism in developing countries like Nepal.

While in developed nations as UK, local people are much aware how to make interaction with
tourists in friendly manner and help them to visit in more enjoyable manner. Therefore,
behaviour of local people puts a large impact on enhancement of tourism.
Hygiene factor: These are those which do appeal for the tourist destination as well.
Generally, Nepal is considered as the developing country and even focusing on hygiene level, it
is required to develop those factor which can appeal and attract the people to visit. Tradition of
both the countries is different and in Nepal the different places are full of historic aspects and
UK has story of their Roman times. Therefore, UK is a developed country as they have develop
communication and transport facility with accommodation facilities as well which create easy in
the travel and tourism sector and tourism sector is somewhere based on this only.
The leading destination in context of United Kingdom is Stone-hedge whereas top
destination in the country is London eye which is an iconic riverside destination in the country.
There is a major difference in the appeal of both the destination as London eye have been
renowned and have been receiving ample opportunities relates to marketing on advertisement.
The appeal of destination can be differentiated on the grounds of resources, facilities which is
helpful in fulfilling equilibrium between demand and supply.
3.2 Characteristics of tourist destination and it affects.
When the thing is to promote the tourism it is required to have an several destination
which is taken into consideration and they are those with which the appeal will get affected.
Even though for this a proper and a balanced environment is created at various places which are
visited by the tourist in great way (Buosi, Lima and Silva, 2017). Moreover various situation is
such which is being occurred and customer does get affected that has needed to identify the
proper needs. Generally, management is such which is required to have some steps which will be
minimised that have an impact. Some of the major factors that has taken into the consideration.
 Promotion and publicity: In growing economy it is such which needs to have all the
aspect in which business can be promoted in great manner. In this particular sector the
marketing is such concept an method which needs to be taken under consideration in
appropriate manner and it should utilized in effective way. However, with this the rate of
tourism will get affected as because million of people will come to know about the
different destination which do help in making choices even in more effective manner.

Here, increase in revenues and different thing can be achieved with the use of it in right
context.
 Crime rate: Before making an selection of destination it is required to undertake the
factors and they should be taken in with consideration as well. If the place is said to be
safe then the people and visitor will visit to such place in effective way and in future too
(Chen and Chen, 2017). Those places where the crime rate is high will create an adverse
impact in the minds of people and travellers for travelling to those places too.
Hence, Economic is such which considered as the important factor in the tourism is
affected at the various locations as well. Generally, purchasing power and inflation is such which
needs to be involved in great manner. In inflation all the tour packages is such that are costly and
having an less number of visitor. For instance, such case was seen in London as when there was
gain in the value of currency then the tourism of such sector also gets affected in effective way.
Basically, when the deflation situation does arise then there is rise in the total revenues can also
be noted a because after deflation situation the number of traveller does get increase.
It can be said that there are numerous characteristic which helps in attracting people
towards a tourist destination therefore it is essential to be possessed with certain features so that
economic gains could be achieved. The primary factor is that there needs to be a balanced
environment so that tourism is encouraged. The level of resources is another determinant feature
which influences appeal of a certain location. The amount of resources which are available in the
London is higher therefore it attracts more people towards the destination. The relative features
which influences its appeal is hospitality and transportation facilities which is being offered to
people. The facilities which are being offered in London are comparatively higher, therefore
more visitors for Big Ben than stone-hedge.
Social Features: UK has various famous destinations Bunkingham Palace & British Museum of
London, Royal Mile Shops, Castle of Edinburgh, Roman Bath and more. As living standard of
people is high so, these destinations are liked to visit by those visitors who are rich in terms of
financial condition and able to afford the same. While in context with Nepal, Temples of
Kathmandu, Phewa Lake of Pokhara and more some attractive places which is mostly visited by
people who are religious and lack financial soundness. Its currency rate is low as compared to
UK so, people whose buying power is not much high would like to visit its destinations more.

TASK 4
4.1 Issues which affect the popularity with destination.
Travel and tourism is that sector which is broad in every sense and thus it is expanded
across the globe as well due to increase in number of tourist. Virgin Airline has took advantage
of such thing and reduced the rates of flights so that they can attract the number of tourist and
people to travel from one place to another with their services (Cucculelli and Goffi, 2016).
Therefore, there are various places which is available and such plays an eminent role in capturing
the eyes of people and although numerous client are there like popularity, uniqueness and history
etc. too. Although, various issues are also there which affect the popularity of destination in right
context. Those obstacles are as follows:
Climate: This is considered as the main reason in reduction of visitor as climate does
changes within seconds which affect the tourism and thus tourist before going to such places
research over that places as going to such place is viable for them or not. If the climate remains
same then visitor will visit to these places and thus if climate is not proper then tourist is
normally denying to visit to such places.
Political issues: UK is an developed country and thus political issues is not same for the
tourism. As the government changes the policy and rules with regulation does also changes of
tourism in effective manner . Many people do use tourism as political tool which affect the
economy of country as well and thus visitor does get irritated and ignore the plan to visit those
places and move further to different places in great manner. Moreover, this is such which need to
be taken under consideration and has to be maintained in better way.
Natural disaster: In UK the chances for natural disaster is very less but even exception
are always there even this is such which visitor confirms that chances of natural calamity is there
or not, if founds then they deny to visit such places in great way and thus if not found then tourist
visit those places in great manner (Dwyer, Tomljenović and Čorak, 2016). Natural disaster occur
at those places where oceans are near by. Therefore, it is required to have measures for this in
right context.
Terrorism: Terrorism is having an great affect in the minds of people and thus before
visiting different places the tourist makes it confirm that any chances of terrorism is there or not.
For instance in the year 2005, there was an major attack happened in UK which affected the

tourism at that point of time in great way. As terrorism is also considered as the main issue in
travel and tourism.
Global warming: This is also an important factor in travel and tourism, it does affect in
great which needs to be undertaken by them so that such issues can be reduced and can attract
the number of visitor to different tourist destination in great way.
Moreover, tourism is considered as the main pillar which help in increasing the economy
part of country and some of these issues are there which become hurdle in tourism which needs
to be resolved in effective manner so that UK can retain its position of being among top
countries in travel and tourism too.
4.2 Discuss responsible tourism to enhance the tourism.
Tourism is such which is affected by various factor and needs to be undertaken by the
business. Therefore, it is required by such sector to maintain it in better way and can provide
protection to number of people coming to visit. Generally, those factor are as political, social and
economical and even the cultural aspect as well. Even though, with the help of destination and
this will be made popular which will lead to have increase in profitability of industry. Generally,
society will also somewhere benefited with this an rise in employment is also there which also
shows that responsibility is met in proper way too. Therefore, various historical destination are
there who are present over here and even government do ensure the security of this which do
provide company with required funds (Di Pietro, Di Virgilio and Pantano, 2012). Although, it is
required to use the fund in right manner and thus they have to maintain it in proper way.
Although, various major problem are also included with these like, child labour, drugs and all
such can be achieved by establishment of different organization such as ECPAT. Although in
this various practises are there which needs to be undertaken as benefit for the society.
Moreover, travel and tourism is that which also include the environmental issues as well, eco
tourism is such which has to be adopted by them so that it can be minimised in accurate way.
Normally, awareness is such which is created among the tourist level and thus its being there to
protect the surroundings in great way. Protection of Local administration and famous destination
are those who take an importance in UK and due to various responsibility is there of tourism
which increase. Moreover, some of the factors are there which manage the issues and somewhere
make an tourism an success which needs to achieve the growth and development.

CONCLUSION
From the above report it can be concluded that, travel and tourism is such which is
increasing in great manner and thus it also include various destination which are famous just
because of its uniqueness and having an attractive thing as well around the globe. Report has
shown the importance of travel and tourism and such criteria does attracted the number of
domestic and foreign client in great manner. Moreover, it has been found that London is among
the biggest tourist destination and attract the million of people. Apart from such there is a
company like Virgin Holiday. Even though, organization is such which also play an eminent role
which also travel at the international boundaries which also serve in best way with impressive
ideas too.
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