Tourist Resort Management: Types of Resorts, Challenges, and Business Plan

This document discusses the types of resorts in tourist resort management, including golf resorts, beach resorts, and ski resorts. It explores the challenges and issues faced by resort management, such as climate change and technological upgrades. The document also highlights the operational requirements and specialist areas in resort management. Additionally, it provides insights into developing a successful business plan for a tourist resort.

TOURIST RESORT
MANAGEMENT

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
Lo 1..................................................................................................................................................3
Types of resorts............................................................................................................................3
Challenges and issues of management........................................................................................4
Operational requirements and specialists areas...........................................................................4
Lo 2..................................................................................................................................................5
Types of packages in resort.........................................................................................................5
Lo 3..................................................................................................................................................6
Business plan...............................................................................................................................6
Lo 4..................................................................................................................................................9
Different sustainable approaches, practices and initiatives.........................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Tourism resort management which is a part of hospitality industry which are focusing on
the management and different techniques so that the tourists can have better experience and
functioning for themselves. There is a huge transformation which has taken in this industry and
the competition has risen rapidly in this few years. Vineyard is a resort which is a rated 5 stars in
this industry because of the services and facilities which the company is providing. The facilities
which the resort is providing are spa, pool, steam, and many other activities which are indoor and
outdoor. The report consists of types of resorts which are functioning in the market and the
issues which they face to be able to function in the market. The demand for these resorts is
increasing and they have to be maintained so that the management will be able to have a
sustainable economic factor and reputation in the market.
Lo 1
Types of resorts
There is a huge demand of resorts for tourists which are travelling in the hospitality
industry which can make the resorts be able to have stable and sustainable revenue. There are a
lot of activities and adventures which are present in resorts and that is going to add a lot of value
for the resorts.
 Golf Resorts
These resorts are located on the course of the golf where the activities take place but at one
side of the course where this resort is going to be found with accommodations. There are a lot of
golf resorts which give passes to the tourists staying in this resort (Hughes and Moscardo, 2019).
The tourists which are looking for adventure are provided with golf carts and other activities
which can make the resort be able to develop themselves in the market.
 Beach Resorts
These resorts have the most exciting activities which the tourists really enjoy and that are
scuba diving, tennis, beach volleyball, paragliding, etc. These activities are provided by the
resort with the best of associations in town so that the tourists can have a better experience in the
market (DUNETS, ZHOGOVA and AKIMOV, 2019). There is a lot of luxury and experiences
that one can have and that is why these resorts are the most famous in resorts because the

temperature is pleasant and the activities are many for fun and enjoyment which is going to be
very good for the organization.
 Ski resorts
There are a lot of activities which are included with these kinds of resorts in the resorts like
snowboarding, snowmobiling, ice skating, etc. There are a lot of innovative activities which are
also found out for the tourists which are travelling in this place and that can be very beneficial
for a long run in the market (Solís-Radilla and et al., 2019). There is evening entertainment,
warm hot tubs and other facilities to the tourists and the pricing of these services are also
inclusive.
Challenges and issues of management
There are a lot of challenges and issues which come up for managing a resort and
especially in areas of ranges of resorts which the management has to solve so that there is going
to be higher productivity and better functioning.
There are a lot of changes which are taking place in the resorts which have to be managed
because of the trends and demands which are changing of the tourists. There are extreme climate
changes which are taking place globally but there has to be a destination which is not getting
affected by this factor so that there is going to be a better functioning (Singer, Kieu and
Pravitasari, 2019). There have to be programmes which the company will have to start so that
they can save the environment and their organization.
There are extreme challenges in ski resorts because in summers they are functioning and
winter is extreme in which the tourists do not want to travel. There have to be a lot of
technological upgrading which is required in ski resorts so that they can warm the place for the
tourists to be able to enjoy the adventures in the market and that is going to make the resorts be
able to function even more effectively in the market and compete with the competitors
throughout the year (Yozcu and Cetin, 2019).
Operational requirements and specialists areas
Ski resorts will have to use artificial guns and technologies to make snow in summers as
well which is going to make the customers service better and the resorts will be able to function
effectively. The young tourists want a lot of activities and private accommodations which can be

provided to them if the changes in the company are done effectively (Robaki and et al., 2020).
There are special packages and there facilities which are given to people by ski resorts so that
they can get more tourists. There are a lot of innovation and marketing promotional methods
which are being used by the company so that the organization will be able to make a place for
them. Social media is being used by the organization so that they can make the offers and
communicate with the customers directly which is a very essential factor for the organization to
have so that there is going to be a better functioning. The climatic conditions can make a place
have a negative growth in the market which will have to be monitored so that there would be
better elements for the company to be able to rationally function in the market with the help of
effective techniques (Pruekparichart and et al., 2019).
Lo 2
Types of packages in resort
Vineyard resort is one of the most high profiled five star resort where are different the
travel industry occasion bundles which give best offices and most high created traveller
appealing offices which are profoundly engaged onto best serious edge benchmarks among all
travel industry organizations. The occasion bundles are distributed on Vineyard resort site where
vacationers and voyagers can choose their best favoured plans where they can appreciate
different experience exercises additionally alongside solid special cooperative energy which has
empowered to provide food enormous clients structure overall piece of the pie (Scuttari, Isetti
and Habicher, 2019). The bundles are engaged onto occasional offers where clients can likewise
utilize gathering lobbies for a wide range of business meetings and gatherings for different
specialized components and practical administrations to build up top of the line benchmarks.
Deals strategies and business, income are engaged to get progressively created working roads for
serving clients isolated into overall boundaries and reasonably bring vest offices for by and large
turn of events. Business suggestions in creating and running scope of resort bundles can be
comprehended with the way that clients inclinations to bring huge reminiscent the travel industry
bundles, best recreational and experience exercises must be deliberately arranged up onto
different exercises. The limited time procedures ought to likewise be arranged up with best
power of cooperative energy and discerning high inventiveness to welcome on solid practical

boundaries for staying aware of business power alongside yields of income (Chilufya, Hughes
and Scheyvens, 2019).
The scope of resort bundles and deals strategies to accomplish by and large deals
destinations to expand productivity by Vineyard resort can be a broke down by the way that it
intends to offer best administrations and deals goals among individuals with inventive deals
advancement methodologies and modified alternatives for different sightseers (Sviatokha and
Filimonova, 2020). The movement bundles are offered with a few limits, food and beverages
alongside families with youngsters where resorts are accessible with solid settlement offices and
furthermore to program session different exercises where voyagers can modify their movements .
Vineyard business and income destinations are modified to welcome on enormous powerful
working ideal models where organization has business objectives to create solid collaboration of
the travel industry fascination by looking onto high customisation choices accessible. The
explorers can pick their best arrangement according to their decisions to appreciate vest
recreational working boundaries and to encounter best illustrious experience while they pick the
vineyard resort for having a selective remain (Bourdeau, 2019).
There are gathering conference centres, spa and medicinal services place, exercise centre
offices with untouched coach’s accessible, pool which are the primary fascination boundaries for
increasing enormous client’s fascination. Business guidelines are engaged onto best offices and
vital administration with best prepared staff who offer top notch administrations to increase high
consumer loyalty onto bigger boundaries (Bulatović and Stranjančević, 2019). The vineyard
resort has been effective in building up best spot onto business ground with regards to offer high
recreational administrations to individuals and furthermore to program out different ideal models
onto which advancement advertising has been effectively settled for bigger working roads. The
retreat has high foundation with every advanced convenience and organized fields of all
courtesies which empower to assemble high return of productivity and higher practical
collaboration through which solid gainfulness is set onto higher edges. Business guidelines and
solid income factors are engaged onto solid advancement working ideal models and to welcome
on best limited time factors which will empower to get elevated level of productivity, income
scale.

Lo 3
Business plan
Executive Summary
It is very essential for organization to be able to get a reputation and brand image in the market.
The company will have to get high profitability and financial stability in the market so that there
is a right measure and investment which can be done. The company will have to analyse the
internal and external factors of the market so that the company can have better functioning.
Objectives
 By the end of 2023 there is going to an increase in the profit margins by 40%.
 The sales will increase by 40% by the end of 2025.
 There is going to be a market share increase by 50% by the end of 2024.
 It is going to make the organization have a better strategy and objectives for the
organization by the end of 2025.
Situational Analysis
For an organization to operate in the market they need to analyse the external and internal factors
effectively and then decide the plan and measures which the company must take. Strengths
The advantage which Vineyard is having is that Newbury is a very historic area which can attract
a lot of tourists and that can make the organization get higher profits (Lopes and et al., 2019). Weaknesses
The services and the expectations of the customers are not being able to be matched and that is
not good in a competitive market in which Vineyard is working and it is very important to
improve with time otherwise the market can be lost. Opportunities
There are a lot of unique services and products which are present in the organization and that can
make the company have better functioning and sustainable growth. Threats
With time there are a lot of changes in the market which the company will have to follow so that
they can make loyal tourists otherwise the competitors in the market will take that factor away
from the organization (Najeeb and Barrett, 2019). The competition in the market is increasing
which needs to be analysed and planned according to.

STP Segmentation
There is a lifestyle which has to be focused upon by Vineyard so that there is going to be better
tourism which can take place. The focus is going to be on 30 to 65 years tourists in the market
and even the disable tourists are being entertained by Vineyard so that there is a better
competitive advantage. Targeting
It is very important to get in the right tourists in the resort who would appreciate the efforts
which the organization is putting in for the tourists. There is no overcrowding of the resort and to
make the tourists feel comfortable there are unique factors which are added by the company so
that the tourists get loyal to this organization. Positioning
The company is very technological friendly which is a great advantage which this resort is
having for promotions and making the customers have better experience in the organization.
Marketing Mix Price
Vineyard has been using skimming pricing strategy to get in the right and loyal customers and
then it will shift to competitive pricing for the services and products of the organization so that
the company can have higher profitability. People
The employees of the organization are trained and developed in a way so that the customers can
feel comfortable and the organization will be able to function effectively (Islam, 2020). The
customer’s culture is considered by the company and that gives Vineyard a better feedback from
the customers. Promotion
There is an official website and social media accounts through which the resort is reaching out to
the customers from time to time so that the company can have more tourists coming and the
resort will be able to compete in the market effectively. Process
Vineyard is maintaining their quality of products and services in the market so that they can have
positive feedbacks from the tourists who visit this property.

 Physical Evidence
The impact of the interiors of the resort is making a positive impact on the tourists who are
coming in the organization and it is also matching the lifestyle and standards of the tourists
which are visiting. The property is located in a peaceful environment which is safe and secured
by cameras and other important services are provided for the tourists to have better experience. Place
The location of the resort is not too close to all the basic needs of the tourists but not too far as
well but is at a peaceful location so that the tourists can have a peaceful vacation. Nearby there
are markets, restaurants, racecourse, etc for the convenience of the tourists. There are direct
mails which are sent by the company to the customers so that they are aware of the changes and
the details that tourists need before their visit which gives the resort a advantage and positive
feedback (Silva and Mattos, 2020). Products
There are a lot of services which are present in the resort like swimming pool, gym, spa, etc in
the property itself so that there is going to be a higher satisfaction level of the tourists which are
coming in the organization.
Monitoring and controlling
For the tourists to have a better functioning and experience in the resort there are limited
employees which are hired so that there is going to be lesser disturbance for them. The tourists
plan their own activities and cook for themselves. The employees in the resort are monitored so
that Vineyard can have a better reputation in the market. There is benchmarking which is taken
by the management of the resort for the employees so that there is going to be a better
functioning and performance of the employees can be improved. The staff has to be trained
according to their performance in the resort so that the resort is going to have loyal and stable
economic functioning in the market.
Lo 4
Different sustainable approaches, practices and initiatives
To give the best to the tourists it is very important for the organizations to improve their
internal functioning and operations so that the best can be taken out from the company. There are

a lot of methods and approaches which Vineyard has used to be able to make a place for them in
the market. The competition in the market is increasing which will have to be analysed and there
must be changes which will have to be made accordingly. There is a peaceful location and a
good communication between the tourist and company which is being provided by Vineyard.
These are few of the factors which the company will have to provide the tourists which are
coming in so that they will be able to create a standard and reputation for them in the market.
There is a lot of investment which the resort is making in the organization and challenges in the
internal environment of the company which will have to be improved so that the company will
be able to have better and sustainable growth in the market for a higher profitability.
There has to be the use of right resource in the company so that there is going to be better
services and command in the industry for the better satisfaction of the customers. There is a
strong name and branding which the company has gained for themselves in the market so that
there is going to be a better functioning so that the organization can have sustainable functioning.
The company is high and branding is going to make the company have a better market share and
customers in the market so that the resort can have higher and longer run in the market (Vada
and et al., 2020). Quality of the products and services are well maintained so that there is going
to be better operations and productivity in the market so that there is going to be higher
satisfaction of the customers. There is motivation which is being sent out to the employees from
time to time so that they go a little extra for the customers who can make the customers be loyal
to the organization and have better feedbacks of the resort. The targets and achievements are
being done from time to time so that the company is being able to match the expectations of the
tourists which are coming in the organization and that is going to be very helpful for Vineyard.
CONCLUSION
There are a lot of innovations and improvements which are taking place in the market and
those have to be maintained and taken into action effectively otherwise the productivity can get
affected. The expectations of the tourists are changes according to the trends and lifestyles of the
countries which have to be maintained in a hospitality industry. There is a lot of competition in
the market which will have to be analysed and planning will have to be done accordingly so that
the organizations will be able to maintain their customers in the organization and there would be
higher profitability in the market. There are a lot of techniques and measures which can be taken

by the organization in the market but before that they need to be analysed according to the
internal and external factors in the market so that the results are going to be affective in market
for a longer run.

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