Resort Management: Types, Challenges, and Sales Objectives

This document provides an in-depth exploration of resort management, including the different types of resorts, the challenges faced in managing them, and how resort packages fulfill sales objectives. It covers topics such as ski resorts, spa resorts, and beach resorts, as well as the operational requirements and potential issues in managing specialist areas within resorts. The document also evaluates various resort packages offered by Cleopatra Luxury Resort and how they contribute to overall sales objectives.

Resort Management
(Unit-39)

Unit Title and Number:
Tourist Resort
Management
(Unit 39)
Module Code
Second Submission?
Word Count
Learner’s statement of authenticity
I certify that the work submitted for this Project is my own. Where the work of others has
been used to support my work then credit has been acknowledged. I have identified and
acknowledged all sources used in this Project and have referenced according to the
Harvard referencing system. I have read and understood the Plagiarism and Collusion
section provided with the Project brief and understood the consequences of plagiarising.
Signature Submission Date

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Exploration of distinct kinds of resorts with key features as well as potential issues and
challenges to manage them..........................................................................................................4
Discussion of differences within operational requirements of specialist areas along with
potential issues to manage different specialist areas of varied resorts........................................6
TASK 2............................................................................................................................................8
Assessment of distinct resort packages and the ways they fulfil overall sales objectives...........8
TASK 3..........................................................................................................................................13
Market research..........................................................................................................................13
Business Plan.............................................................................................................................14
TASK 4..........................................................................................................................................17
Investigation of distinct sustainable approaches, initiatives as well as practices that are
implemented by the resort .........................................................................................................17
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20

INTRODUCTION
Resort management is the vital part of hospitality industry which includes administration of
hospitality, management of it, facilities planning, leisure studies and many others. It is basically a
plan which involves preparing the individual for planning, managing and the market
comprehensive facilities of vacations and related product and service. It is analysed that one of
most seen for aspect of resort is that traveller is freed from their day-to-day errands that are taken
care of by facility’s staff (WALKER, 2015). At a resort, there are ample number of activities
presented that includes massages, live entertainment, cosmetic treatments and so on. The report
of resort management is prepared for exploring about the world of resorts and learn about
variants of resorts which exist across the world and emphasis towards certain management issues
which are relevant to manage resorts.
For understanding about managing resorts, selected company is Cleopatra Luxury Resort
which is situated in the city of Egypt. Over the years, the resort has expanded in various fields
including manufacturing to agriculture, mega malls, real estate to hospitality industry (Cleopatra
Luxury Resort, 2021).
The report highlights about distinct features related to common resorts along with
potential issues faced in managing them. It also evaluates various types of resorts and packages
available for customers. An analysis about consumer needs and desires about particular location
is made so to create a resort package as per needs is made in the report. At last, it covers
application of guiding principles to attain sustainable tourism for the resort.
TASK 1
Exploration of distinct kinds of resorts with key features as well as potential issues and
challenges to manage them
Some of different categories of resorts with unique features that are part of Cleopatra
Luxury Resort are explored below:
Ski resorts: A resort type which is developed for the purpose of snowboarding, skiing
together with other winter sports is defined as ski resort. These have marked paths particularly
for skiing that are known as trails, pistes and runs. Its one of characteristic include offering great
skiing on uncrowded slopes and spectacular panoramic views that comprises of highest
mountains, etc. another characteristic of ski resort is providing provision of wet rooms, provision

of ski equipment and maintenance along with management of walkways(Nawrocki and Cha,
2019). The resort has established relationships with various Ski and Snowboard Schools so to
train its manpower to provide adequate experiences to customers.
Facilities: It offer activities such as sledding, snowmobiling. dog sledding, outdoor or indoor
swimming, ice skating, hot tubbing and many others. It also offer services such as game rooms,
local form of entertainment like cinema, clubs. Cabarets and theatres.
Example: Killington Ski resort, US
Spa resorts: A kind of resort that which invigorates baths or therapeutic services including
saunas, manicures, massages and baths (Shinta, 2019). It retreats mind along with body through
common spa facilities so to empower, build strength on mental and physical capacity together
with raising confidence.. Within this resort type, the resort provides customer services that are
personal guidance through tea services, spa commodities as well as cosmetics.
Facilities: It offers many facilities or activities such as scalp massage, body scrub, aromatherapy
relaxation, facial steaming, hair removal, nail treatment, nail art and many others. It also has
facilities like fitness, sauna, steam, swimming pool health related educational classes and many
others.
Example: Galgorm Spa and Golf Resort, Northern Ireland
Beach resorts:A beach resort serves aspects related to accreditation that are based on
satisfaction of particular need that is holiday at beach. It is a full-service holiday lodging element
with access to private beach. In other words, it is all inclusive, themed along with mixed usage of
resort. At Cleopatra Luxury Resort, beach resort is characterised as a place or location wherein
vacationers enjoy beach along with beach activities. Key activities like swimming, jet ski, wake
boarding, scuba diving, banana boat and other games are part of beach resorts. Popular activities
that are performed within beach resort are windsurfing, snorkelling, speedboat rides and so on.
Facilities: It offers activities or services such as water sports. Parasailing, underwater diving,
swim with the sharks and many others (Iannarelli and et. al., 2020),
Example: Cleopatra Luxury Resort
Potential issues and challenges to manage varied resorts
There are certain issues and challenges which professionals of Cleopatra Luxury Resort
faces while managing varied resorts. Some are described below:

Ski resort: One of challenge that is faced by these resorts is to manage global warming that
causes extreme weather conditions that cause snow storms resulting to restricting customers to
enjoy activities and reduces snowfall due to which potential of business is hampered. It indicates
that the future climate warming would cause the loss of skiable areas, the shortening
of skiing seasons, sharp drop of ski visitors in many low altitudes along with low latitude ski
resorts. Another challenge is on the environment as when ski resort is established on mountains it
leads in cutting down the trees in order to make ways for skiers. So lack of tree affect the
environment as well as animal who lives there.
Beach resort: in context to beach resort, global warming is a challenge as it warms the
planet that expand seawater, melting of ice sheets and flooding beaches. during peak season,
global warming impacts negatively on these resorts such as Cleopatra Luxury Resort as it
reduces potential of entity and causes destruction of corral that affects attraction spots at certain
destination. Another challenge is lack of cleanliness in the beach resort as people avail services
while also makes the beach dirty which may affect the environment as well as health of people
(Kalair and et. al., 2020).
Spa resort: Challenge that spa resort faces in managing spa resort is intense competition
from other business resorts addition to seasonality on demand. Moreover, customer trends to
travel spa resort are changing that creates huge complexity for implementing strategies to
manage the resort type.
Discussion of differences within operational requirements of specialist areas along with potential
issues to manage different specialist areas of varied resorts
Within a resort, operations are smoothly carried out with right people in right department
having right resources (Forcina, Guerrini and Barbanera,2019). Within specialist area of resorts,
there are certain operational requirements by managers to offer full services and amenities to
customers. However, in the areas, certain number of potential issues exists that restricts them to
manage areas effectively. The discussion of differences among operational requirement and
potential issues to manage special areas of resorts is underneath:
Ski resort
Operational requirement of specialist area- One such operational requirement in Ski resort is
specialized and skilled staff and to ensure their speciality and skills, regular training must be

provided to the workforce so that logistics approach can be developed by them so that they can
make effective interaction with them (Lara, Osma and Penalva, 2020).
Potential issues to manage specialist area- As the issue is relating to staff retention and
training cost, for this, the Cleopatra requires to make high investment on this and if this is not
made, there can be high staff turnover.
Beach resort
Operational requirement of specialist area- Maintenance of jet ski, scuba diving and many
more is one of operational requirement for beach resort at Cleopatra Luxury Resort so to meet
customer requirement for fun at beaches. Also, arranging facilities of life guards, tennis coaches
and scuba diving instructor is operations requirement for this resort type.
Potential issues to manage specialist area- Issue of recruitment and retention of experts for
tennis and other games at beaches is potential issue faced to manage beach resort of Cleopatra
Luxury Resort. Moreover, use of chemicals to clean swimming pool water costs too much to
company.
Spa resort
Operational requirement of specialist area- Operational requirement with spa resort is
maintenance of equipment and tools that requires to be schedules for usage of time. Moreover,
requirement of professional personnel at the resort is also important.
Potential issues to manage specialist area- Cost involved in beauty products to deliver spa
services is potential issues to manage spa resort. furthermore, hiring experts having knowledge
about delivering all treatments in also a potential issue.
Evaluation
It has been evaluated that there are different type of operational requirements for resort
which is essential for them to fulfil with the help of management strategies, in order to
significantly minimise issues together with challenges. It has been identified that individual those
who are working in resorts much aware that there are some certain incidents that can be arise
which are required to be effectively controlled and managed. This can be done with the help of
effective management strategies, process and set standard criteria. Incidents such as natural
incidents, political incidents, budget and accommodation incidents and medical incidents can
take place. It has been evaluated that, in terms with medical incidents individual can catch

certain disease or illness from each other that will affect people in workplace premises (Mensah,
2020). If it is talked about political change incidence it include changes with respect to the
government or political front which are required to be implement in resort operations. While in
context with budget and accommodation incidents limitation of budget can affect Cleopatra
Luxury Resort over all activities. In this it is essential to implement significant management
quality control, standard emergency equation and standard methods. Along with this with the
help of crisis management team present resort can effectively manage challenges in a well
defined and effective manner.
Critical evaluation
It has been identified that there are some potential issues or challenges in terms of medical,
political, budget and accommodation and any other incident can undertake place in resort. In this
it is recommended to Cleopatra Luxury Resort to have specialist solution for risk minimization.
In this resort is recommended to have crisis management committee in which they are required
to keep proper monitoring of the various processes in case of any incident or emergency happen.
Furthermore it is also recommended for resort to monitor various practices as well as process so
that sudden faced incident can be handled in effective manner. All the activities are required to
be monitored on regular interval of time according to checklist. Resort is also recommended to
have external as well as internal training team in order to analyse need of training and provide to
staff accordingly. All the staff members must be trained and encouraged to participate in making
effective solution to the problem. This has been known that incidents cannot be avoided but with
the help of preventive measures strategies. Cleopatra Luxury Resort can save various resources
and can undertake effective actions. With the help of crisis management team effective rules and
internal guidelines can be set up through which resort operations can be done in effective
manner.
TASK 2
Assessment of distinct resort packages and the ways they fulfil overall sales objectives
Package is a term that means special rates for accommodation that are paired with
something additional. The term resort package engrosses accommodation together with various
entertainment elements from local or regional area. These are generally passed for exploration of
local attractions, concerts or some sports. There are various resort packages that are set by

administration of Cleopatra Luxury Resort with the purpose of selling rooms, increasing
customer base and making huge profits. Packages includes all internal as well as external
elements that are formed for meting desires of customers and achieving sales target promptly
(Mizuno, 2020). Mentioned below are certain resort packages of Cleopatra Luxury Resort
through which managers fulfils sales objectives in competitive world:
All inclusive package: The package offered by resort that charge one set price for lodging,
transportation as well as unlimited food, drink, tips, activities and entertainment. Within
Cleopatra Luxury Resort,all-inclusive resort comprises of transfers in addition airfare which are
very popular hassle-free picks with tourists of all ages. With this, sales objective that the resort is
planning to achieve is increasing up sales along with cross sales. It benefits customers by paying
one price to enjoy all need for an entertaining vacation in one convenient location. However, its
limitation is that travellers do not spend time in various other destinations as well as remain
confined to the narrow limits of the resort. In context to resort, it benefits by arranging huge
facilities and visits nearby to the resort that improves its image in mindset of customers. In
contrary, its limitation to resort is that it includes huge hidden costs that is expense for the
company. In Cleopatra Luxury resort, inclusive package includes book direct package, etc.

Group Tour package: A kind of resort package that is arranged for family or friends to
create some really great memories while celebrating togetherness is group tour package. It
comprises transport and accommodation that are sold together by a resort with integration to tour
operators. Key sales objective of the resort with this package is to increase profits. To a resort

that is Cleopatra Luxury Resort, group tour package benefits in making huge revenue by
arranging trip for huge number of people and providing them great experiences. However,
recruiting a professional and partnership with tour operator is costly in nature (MURPHY, 2011).
For example, Thomas Cook is the professional tour operator. In context to customer, group tour
package benefits to spend time with family and friends in large number. Its limitation is that it is
little flexible with dates and timings of a traveller. In Cleopatra luxury resort, group packages
include family villa package and many others.
Critical evaluation

As per the views of Gabriel et. al., (2019), it is critically evaluated that resort refers to a n
enterprise which operates with objective of satisfying major needs of vacationers on premises
that comprises of recreation, shopping, adventure, accommodation, food and many more. In
relevance to Cleopatra Luxury Resort, there are certain number of resort package that imply
positively on business as these help in achieving overall sales objectives. Key resort packages
offered by the establishment comprises of all-inclusive package and group tour package through
which sales objectives that are increasing customer base, enhancing sales and cross sales are
fulfilled effectively.
Justification
All inclusive packages:
It is one of the most attractive packages that include all the essential in the booking price
in package resort can offer number of essential facilities such as food, activities of entertainment
without paying extra. It has been identified that with the help of providing all inclusive packages
resort can provide great value for money services to customers with better condition. This will
also help Cleopatra Luxury Resort to enhance interest and loyalty of consumers through which
they can retain them for longer period of time. With the help of this package resort can make
sure that they are thinking about overspending of consumers. This will significantly help in
increasing interest of customers towards the resort. It has been identified that number of leading
resorts is implementing this that take in order to enhance their sales and profitability at great
extent (Riana, 2017.
Special interest package:
Special interest package allow Cleopatra Luxury Resort to facilitate consumers to choose a
theme for their experience. In this consumers can have facilities or services according to their
personal or particular need or interest. It has been evaluated that one of the most important
benefit of this form of packages is that it facilitate Cleopatra Luxury Resort to influence attention
of consumers by offering them number of enchanting and attractive for unique services
comparatively to other competitors.
Thus according to the above mentioned analysis it has been identified that with the help of
taking advantage of packages like all inclusive package, special interest package or group tour
package resort can not only influence attention of large base of consumers with their facilities
and services but can also retain them for longer period of time, as it allow Resort to influence

consumer attention by various type of attractive and unique facilities in cost-effective manner.
This will significantly allow Cleopatra Luxury Resort to retain consumers for longer period of
time that automatically help in enhancing that sales and profitability.
TASK 3
Market research
Market research refers to a method which can be used for the purpose of ensuring that the
different types of conclusions and recommendations can be derived in a proper manner which
will help in conducting a research in a smooth manner. This will be highly helpful so that the
profitability and viability can be assessed quite effectively and efficiently.
Cleopatra Luxury resort is situated in Egypt which has diversified facilities that
strengthens the group presence in world of Luxury hospitality. It is located in Sinai Peninsula in
splendid isolation of the Nabq Bay together with the shores of Red sea with the water in the
front. It has many offers for its customers which includes sunny vibes offer, romantic package,
family villa package, book direct package and many others. It offers services such as
accommodation. Recreation, spa, dining, events and meeting and many others. All these services
and packages helps in attracting more of the customers so that its profitability is enhanced and
sales are driven.
Requirement of target market: By relevance to the present situation, target market of the
Cleopatra luxury resort are the one who are willing to pay more price for the consumption of
services and facilities which it offers. It is one of the luxury resort in Egypt which targets mainly
Egyptians and foreign and international market. It is found that this resort is popular in Egypt as
it offers many advanced facilities like accommodation, dining, recreational activities and many
others so that customer needs and wants are fulfilled.
Egypt is the market for Cleopatra Luxury Resort which will help in ensuring that the right
approach can be taken by the Resort to be able to make sure that it is able to assess the needs and
requirements in the market quite effectively and efficiently in a proper manner. Therefore, it can
be said that the market of the country is quite feasible so that the resort is able to function in a
proper manner effectively and efficiently (Samuel, 2021).
Targeting couples and family: The main target customers of Cleopatra Luxury resort are
the couples and families as it has packages specifically being created, keeping in mind about

them. It has packages such as romantic package, family villa package and many others. It offers
services in relation to its target market such as tennis. Diving, entertainment, family suite pool.
Active pool and many others. These services helps in influencing the target market towards
services in order to drive sales.
Meeting customer needs: The advancement in the innovation or technology in its
techniques and services is important for Cleopatra luxury resort in order to fulfil the needs and
demands of the consumers. It also helps in attracting new customers and contributes in
increasing the loyal customer base by offering services which can meet their requirements.
Competitive analysis: there are various competitors of the Cleopatra luxury resort in
Egypt which may hinder the position of the resort. These include the following-
 Jaz Dahabeya- This resort is situated on sandy beach of natural lagoon by red sea resort
of Dahab. It offers serenity in the unspoilt landscape with the water sports and diving
experience. This resort has won many awards for its warm hospitality and offers best
services to its customers. It offers accommodation, recreational activities,dining and other
services in order to attract customers.
 Taba hotel and Nelson village- This resort is situated on red sea which has the ocean
front beach and pool complex, kids club and shops. It over looks three countries, namely
Israel, Saudi Arabia and Jordan. It has golden sand of private beach and aqua sports
centre where guest gets the option to choose the favourite free sea food w3ith chilled beer
(Vives,, Jacob and Payeras, 2018).
 Moevenpick Resort Taba- The main attraction of this resort is its magnificent
landscape, alluring turquoise water of Gulf of Aqaba and breathtaking mountains which
sets the stage of this resort. The customers gets the opportunity to enjoy the seaside
holidays and it is located directly on the Taba Bay. It has elegant furnished 424 guest
rooms, family rooms and suites with terrace and balconies which overlook the river, sea,
mountain and pool area.
Business Plan
A Business Plan refers to a detailed format in which the various types of details about the
Business are covered which can be used in a proper manner and can help a lot in ensuring that
the future needs and requirements of the Business can be met out quite effectively and efficiently
which can be helpful in the future (Pan and Zhang, 2021). Cleopatra Luxury Resort will develop

a specific package for the tourists to ensure that they can enjoy in the resort. This will be helpful
for it because it will lead towards increase in the number of tourists in the resort.
Objectives: To accomplish goal of the resort, it is essential to align it with the vision and
mission of the organization. The objectives of Cleopatra luxury resort are-
 To attract new segment of market that are willing to spend on the leisure like fun
activities.
 To drive the sales up by 30% in next 12 months.
 To increase the profitability of the resort in next 2 years.
The package which can be used by Cleopatra Luxury Resort for targeting the customers
is as follows-
Package Name- Fun Unlimited
Package Duration- 6 Days & 5 Nights
Package Cost- 10,000 British Pounds Per Person
Package Inclusions-
 Airport transfers will be made available for the customers so that they can be picked up
from the Airport and can be dropped there which will offer them a higher-level of
convenience. As the target customer of Cleopatra luxury resort are primarily families and
couples but is aimed to attract youth towards it so this service will offer them enhanced
level of expeirence.
 A Welcome Drink will be offered to the customers when they arrive at the resort. This is
to greet them when they arrive at the resort. This service will provide warn welcome to
the target audience in order to their stay worthy.
 Breakfast, Lunch and Dinner will be provided to the customers within the premises of the
resort at 50% discount.
 The resort will provide a wide range of facilities such as spa, fitness centres, recreational
activities like water sports, parasailing, etc. to the customers so that they are able to make
sure that they can enjoy their stay at the resort.

 Local Sightseeing will be covered as a part of the package so that the customers are able
to enjoy visiting various attractions around the city which will be helpful in ensuring that
they are able to visit these attractions and learn more about them.
This package will be used in order to target the customers and make sure that they are able to
enjoy their stay in the city (Selim and Hassan, 2020). The resort hopes that this package will be
successful in attracting the customers because this package has all the necessary components
which are required in order to attract the customers quite effectively and efficiently. This can
help a lot in ensuring that the Resort is able to enhance its popularity level among the various
types of customers which will be quite helpful in ensuring that they can be targeted in a proper
manner and this can help in the attainment of the future goals and objectives of the resort in a
right way.
This package includes the food of the customer at 50% discount, local sightseeing, tickets
of the fun activities like spa, water sports, parasailing and many others for each of the person.
Promotional strategy: The Resort shall use the aggressive strategies of marketing in order to
spread awareness regarding the introduction of new package in the resort so that more and more
guests are attracted. The Cleopatra luxury resort shall use email marketing, social media
marketing in order to attract more target segment so that its objective is accomplished (Wladyka
and Morén-Alegret, 2018).
Evaluation
Cleopatra Luxury Resort needs to identify and assess the needs of the customers because
this will be quite helpful in ensuring that it is able to make specific adjustments according to
these needs by fulfilling them which will help it a lot. There is a need for the resorts to make sure
that they are able to gain a strategic advantage over their competitors in this way which will help
them a lot in the future and will help them a lot.
It is very crucial that the justification of the important decisions is provided by the
Businesses which can be helpful in ensuring that the right decisions can be taken by them in a
proper manner. The management of Cleopatra Luxury Resort has to make sure that the right
decisions are taken by it which will be quite helpful in ensuring that the attainment of the goals
and objectives can be done. It has to also provide the justification for these decisions because it

will be helpful for it to make sure that the decisions which it has taken are correct and can help it
a lot in the future by ensuring that the enhancement in the overall level of profitability can be
done so that the number of profits which are being earned by the resort can be enhanced which
can help it a lot in the future. Therefore, it is quite important that the Resort is able to make sure
that it takes very crucial and important decisions in a right manner.
TASK 4
Investigation of distinct sustainable approaches, initiatives as well as practices that are
implemented by the resort
Sustainability management is a management pattern which promises utilisation of available
natural resources in the manner which meets needs of present generation along with thee future.
It involves conservation of resources without affecting their quality together with quantity
(Chun, 2019). In Cleopatra Luxury Resort, purpose behind implementing sustainable
management is to balance between various resources, population addition to environmental
aspects. The company believes in using water responsibility as well as work for minimising wats
addition to maximise reuse of resources. Team of Cleopatra Luxury resort works with the
employees and guests in order to lower down the energy consumption in both the aspects of
electricity and fuel (Sustainability Report of Cleopatra Luxury Resort, 2021). More than this, the
entity spread the awareness between the staff, guests and suppliers about the ways essential little
amendments are to accomplish large outcomes. It also contributes in guarantee to the health and
safety in all its processes that builds the services and it is done by providing adequate protection
to the staff and consumers from the possible risk. Sustainable management principle that is
adhered by managers of Cleopatra Luxury Resort is conserving ecosystem in order to conserve
the earth and making ecological system more durable. Another sustainable management principle
on which the resort carries out working is increasing participation of community in which whole
team of the resort have developed positive attitudes of community members in each programme
related to sustainable development.
A practice and policy of corporate social responsibility is undertaken by an entity with
intention to have positive influences on world despite of contributing negatively. With CSR
programs, managers of Cleopatra Luxury Resort make philanthropic as well as volunteer efforts

to benefit society while boosting the brand. It is a great initiative of the resort to raise morale of
employees and society.
Cleopatra Luxury Resort works with such equipment and tools that are energy-efficient
with an aim to decrease the consumption of energy in the sort of electricity, gas, fuel and water.
Its standard is to provide extreme comfort to the customers but with the reasonable consumption,
of the energy, devising great usage of the natural resources and contributing in lowering down
the pollution. In a hospitality organisation, low flow toilets, shower heads as well as faucets have
come a long way. Earlier, businesses used roughly 3.5 gallons of water in toilets each flush.
However, Cleopatra Luxury Resort have taken an initiative of incorporating low flow technology
in which people can go as low as using .8 gallons in each flush. Likewise, the same technology is
used for showers addition to faucets which saves thousands of gallons of water.
Evaluation
As per (2012), it has been evaluated that key sustainable approaches, initiatives, etc.
supports brand value, image and performance in positive aspect. In Cleopatra Luxury Resort,
some of sustainable approaches, practices and initiative implemented are corporate social
responsibility, energy consumption, wildlife protection and many more that contributes
effectively in society resulting to enhance values of the brand for doing ethical working. With
these, the entity has raised morale of its employees and generated awareness among society for
conserving natural resources that resulting in developing a position of the brand and fostering
business performance.
Critical evaluation
In views of Bergillos, Rodríguez-Delgado and Ortega-Sánchez (2017), it is critically
evaluated that sustainable approaches, initiatives and practices helps businesses to carry out
working ethically that contributes greatly in business success. For instance, implementing
corporate social responsibility by managers of Cleopatra Luxury Resort raises morale on
workforce that stimulate them for performing tasks with more efficiency so that huge revenues or
profits are achieved for success in competitive world. At same time, low flow water, wildlife
protection, sustainable certification and hence forth are some tactics of entire to preserve its
resources and use them in other aspects to reach great success.

CONCLUSION
The report of resort management concludes that resorts are those establishments which are
characterised by upscale lodging, recreation activities, distinctive architecture, large conference
facilities and ballrooms. These are located at major cities to remote places. Kinds of resorts that
are available for enjoying for visitors are spa resorts, golf resorts, ski resorts and beach resorts.
Potential issues and challenges faced in management of varied resorts are staffing resources
along with recruitment, changing customer expectations and maintenance inspections.Some of
resort packages through which overall sales objectives are fulfilled includes adventure package,
honeymoon tour package and wellness package. Distinct sustainable approaches, initiatives as
well as practices that are implemented by the resort are wildlife protection, low flow water,
promoting resource usage and corporate social responsibility.

REFERENCES
Books and Journals:
Bergillos, R.J., Rodríguez-Delgado, C. and Ortega-Sánchez, M., 2017. Advances in management
tools for modeling artificial nourishments in mixed beaches. Journal of Marine
Systems. 172. pp.1-13.
Chun, G., 2019. Keauhou Resort: Rethinking Highest and Best Use. In Detours (pp. 182-192).
Duke University Press.
Forcina, G., Guerrini, M. and Barbanera, F., 2019. The red-legged partridge (Alectorisrufa) from
Elba Island: conservation perspectives for a last resort resource in Italy. In Biodiversity,
Ecology and Evolution in Mediterranean Ecosystems (TIBE 2019) (Vol. 1, No. 1, pp.
44-44). PRT.
Gabriel, L.J.J., Azman, M.R.N.B. and Gregory, T.K.J., 2019. Public Rental Housing in
Singapore-A Last Resort?
Iannarelli, G. and et.al., 2020, June. Flexible resources dispatching to assist DR management in
urban distribution network scenarios including PV generation: an Italian case study.
In 2020 IEEE International Conference on Environment and Electrical Engineering and
2020 IEEE Industrial and Commercial Power Systems Europe (EEEIC/I&CPS
Europe) (pp. 1-6). IEEE.
Kalair, A. R. and et.al., 2020. Demand side management in hybrid rooftop photovoltaic
integrated smart nano grid. Journal of Cleaner Production. 258. p.120747.
Lara, J. M. G., Osma, B. G. and Penalva, F., 2020. Conditional conservatism and the limits to
earnings management. Journal of Accounting and Public Policy. 39(4). p.106738.
Mensah, I., 2020. Waste management practices of small hotels in Accra: An application of the
waste management hierarchy model. Journal of Global Business Insights. 5(1). pp.33-
46.
Mizuno, S., 2020. Management for quality improvement: the 7 new QC tools. CRC Press.
MURPHY, P., 2011. The Business of Resort Managements. 2nd ed. Oxford: Taylor and Francis.
Nawrocki, S. and Cha, J., 2019. The etiology, diagnosis, and management of hyperhidrosis: a
comprehensive review: therapeutic options. Journal of the American Academy of
Dermatology, 81(3), pp.669-680.
Pan, Y. and Zhang, L., 2021. A BIM-data mining integrated digital twin framework for advanced
project management. Automation in Construction. 124. p.103564.
Riana, I.G., 2017. Pengaruhbudayaorganisasiterhadapmotivasikerja dan kinerjakaryawanKlumpu
Bali Resort Sanur.

Samuel, P., 2021. The Sound of Luxury: Antiblackness, Silence, and the Private Island
Resort. The Black Scholar, 51(1), pp.30-42.
Selim, M. and Hassan, M.K., 2020. Qard-al-Hasan-based monetary policy and the role of the
central bank as the lender of last resort. Journal of Islamic Accounting and Business
Research.
Shinta, A.L.F., 2019. Pengelolaan Resort PattunuangKaraentadalamPerspektifEtnoekologi di
KabupatenMaros. LaGeografia, 16(3), pp.137-143.
Vives, A., Jacob, M. and Payeras, M., 2018. Revenue management and price optimization
techniques in the hotel sector: A critical literature review. Tourism economics, 24(6),
pp.720-752.
WALKER, J., 2015. Exploring the Hospitality Industry. 3rd ed. New Jersey: Pearson.
Wladyka, D. and Morén-Alegret, R., 2018. A sustainable touristic place in times of crisis? The
case of Empuriabrava—A superdiverse Mediterranean resort. In Handbook of
sustainability and social science research (pp. 263-281). Springer, Cham.
Online:
Cleopatra Luxury Resort. 2021. [Online]. Available through:
<https://cleopatraluxurysharm.com/Pages/Default.aspx>
Sustainability Report of Cleopatra Luxury Resort. 2021. [Online]. Available through:
<https://cleopatraluxurysharm.com/images/file/Report/Cleo%20Sustainbility
%20report2.pdf>