Tourist Resort Management

This document provides a comprehensive guide on tourist resort management, covering different types of resorts, issues and challenges faced by management, operational requirements, and more. It also includes a case study on Glenshee Ski Centre, its holiday packages, and sustainable approaches. Perfect for students studying tourism and hospitality management.

TOURIST RESORT
MANAGEMENT

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
LO1 Different types of resorts.....................................................................................................3
Issues and challenges of management.........................................................................................4
Operational requirements and specialists areas...........................................................................4
LO2..............................................................................................................................................5
LO 3 Business plan......................................................................................................................8
LO4................................................................................................................................................11
Different sustainable approaches, practices and initiatives.......................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Tourism resort management can be understood as an integral part of hospitality and
lodging industry where there are different types of management and highly focused for higher
effective arrangements among consumer’s market share. The resort management business is
undergoing huge transformation with various developed working avenues of oversee food and
beverage, higher world class activities and departments to overlook higher technical up
gradation. Glenshee Ski Centre is 5-star resort and spa which offers beautiful bedrooms and
gourmet cuisines with highly designed rooms and air conditioned room facilities where guests
can enjoy treatments at spa, pool, steam and many more outdoor activities. The report explains
various common resorts and other potential issues of managing them by top management where
there are various packages available among resorts. Further it explains consumer demands in
specific location and resort package that focuses the needs and development which enables to
undergo various management decisions. There is also application of guiding principles for
achieving higher sustainable tourism factors within Glenshee Ski Centre and how it aims to
develop various stakeholder approaches to meet stakeholders needs (Ngo, Lohmann and Hales,
2019).

LO1
There are different types of resorts coming up in tourism and hospitality industry where
there is huge demand among customers to enjoy best services and best high developed adventure
activities which impacts high profitability and goodwill among world levels. Some of the most
important varieties among resorts are as follows:
Beach resorts: The beach resorts offer guests many exciting water activities such as
paragliding, tennis, beach volleyball and scuba diving where guests who come in for having
large experience are offered various high quality services. Beach resorts are known for having
wide on site beach reservations specifically for guests who come in for at resorts to experience
various recreational services based on their per requirements. Beach resorts are known for giving
luxury and calming experience at all ends where various resorts worldwide are planning to be
more innovative along with high dynamics to be able be most high profiled company serving
with best packaged hospitality services. (Page, Hartwell and Hemingway, 2017).
Golf resorts: These resorts are known to be having on site golf course activities or are located
to at one course with addition to resort accommodations. Many golf resorts include golf passes
for tourists who can play one or two rounds. The use of golf carts is also available among resorts
for various segment of customers who are actively looking forward to high adventure activities,
tourism facilities.
Ski resorts: The ski resorts are known to offer ice staking, snowboarding or snowmobiling
activities which tourists wish to experience with rapid innovation and high facilities coming up
into infrastructure facilities by various tourism companies. Ski resorts also often include exciting
evening entertainment, warm hot tubs or even horse drawn sled excursions which are becoming
latest attractions
There are various issues and challenges of managing resorts in terms of differences in
operational requirements of specialty areas for various ranges of resorts which are being faced by
management fields which can be analyzed as follows:
There rapid changes in customer’s preferences while they come in resorts such as beach resorts
where the private beach requirements and aqua bar are coming in high demand. Management
usually faces various challenges such as initial high cost and external climate changes factors
which impacts the various destinations at which resorts are situated. Weather changes have been

coming huge difficult factor to program in management and services among customer’s market
share and be prominent in providing various services for gaining competitive edge.
Ski resorts face advances challenge due to extreme snowy weather and high seasonality changes
coming in climate which are not only drastic but highly pragmatically impacting business
scenario. Ski resorts can be more technically advanced with artificial snow facilities where
various adventurous facilities program out to define more attractive working elements to keenly
leverage more segments of customers from worldwide arenas (Seraphin, and Dosquet, 2019).
Ski resorts can use snow making technology and artificial guns for developing high quality
experience for tourists and also develop operational requirements for the challenge of lack of
snow. Young people look onto various recreational activities and also private accommodation
facilities among resorts within the dynamic changing tourism industry where hospitality
companies are coming up with best facilities to all tourists who book their packages. The
operational working criteria among specialty areas by resorts can be developed more effectively
by innovative marketing and promotional services by being partnering with various travel
agencies and connecting new segments o0f customers through social media. The specialty areas
within resorts can be more effectively planed by companies by bringing various seasonal offers
according to favorable climate conditions, which will enable to deliver high growth into business
parameters be active onto external changes.
The operational requirements among all activities by tourism companies shall be more
effectively developed with new changes, facilities and rational functional elements which
technically should be more promoted to reach large customers market share. There are
challenges of avalanches due to excessive snowfall in the sudden climate change which impacts
the functioning of ski –resorts and tourism parameters. Ski resorts are the resorts and hotels
where artificial snow making technique is used impact fully to develop the environment
convenient as per the various demands of hotel and resorts. Also there is strong management
demand among various paradigms through which accommodation and privacy is factored onto
best levels for gaining stronger effective management at relative situations varying as per the
varied worldwide conditions. The younger generation people are relatively looking onto best
accommodation and factors of higher effective services when they choose their resorts as per the
business management portfolio services.

LO2
Glenshee Ski Centre is ski resort and one of the highest profiled five-star resort where are
various tourism holiday packages which provide best facilities and highest developed tourist
attractive facilities which are highly focused onto best competitive edge benchmarks among all
tourism companies (Sheppard and Williams, 2016). The holiday packages are published on
Glenshee Ski Centre website where tourists and travelers can select their best preferred plans
where they can enjoy various adventure activities also along with strong promotional synergy
which has enabled to cater large customers form worldwide market share.
The packages are focused onto seasonal offers where customers can also use conference
halls for all sorts of business conferences and parties for various technical elements and
functional services to establish high end benchmarks. Sales tactics and business, revenue are
focused to bring in more developed working avenues for serving customers segregated into
worldwide parameters and rationally bring vest facilities for overall development. Business
implications in developing and running range of resort packages can be understood with the fact
that customer’s preferences to bring large evocative tourism packages, best recreational and
adventure activities have to be strategically planned up onto various activities. The promotional
strategies should also be planned up with best force of synergy and rational high creativity to
bring on strong functional parameters for keeping up with business force along with outputs of
revenue.
The range of resort packages and sales tactics to achieve overall sales objectives to
maximize profitability by Glenshee Ski Centre can be an analysed by the fact that it aims to
offer best services and sales objectives among people with innovative sales promotion strategies
and customized options for various tourists, The travel packages are offered with several
discounts, food and drinks along with families with children where resorts are available with
strong accommodation facilities and also to program bout various activities where travelers can
customize their travels. Glenshee Ski Centre business and revenue objectives are programmed to
bring on large effective working paradigms where company has business goals to develop strong
synergy of tourism attraction by looking onto high customization options available. The travelers
can choose their preferable plan as per their choices to enjoy vest recreational working

parameters and to experience best royal experience while they choose the for having an exclusive
stay (Viken and Granås, 2016).
There are conference meeting halls, spa and healthcare center, gym facilities with all-time
trainers available, swimming pool which are the main attraction parameters for gaining large
customers attraction. Business regulations are focused onto best facilities and strategic
management with best trained staff who offer high quality services to gain high customer
satisfaction onto larger parameters. Glenshee Ski Centre has been successful in establishing best
place onto business ground when it comes to offer high recreational services to people and also
to program out various paradigms onto which innovation marketing has been successfully
established for larger working avenues.
The resort has high infrastructure with all modern accommodations and structured arenas
of all amenities which enable to gather high yield of profitability and higher functional synergy
through which strong profitability is set onto higher margins (Wall-Reinius, 2017). Business
regulations and strong revenue factors are focused onto strong innovation working paradigms
and to bring on best promotional factors which will enable to get high level of profitability,
revenue scale. Resort has worked onto deriving high customized activities and rationally
brought market share of customers close to business segments for stronger working parameters
and be the best company in offering higher paradigms of tourism and hospitality services. The
resort plans to be hugely productive with new marketing techniques and development paradigms
to gather large customers who are actively a part of the business functioning regulations and also
promote stronger working force elements, Tourism and hospitality services within resorts are
pragmatically changing among worldwide marketers where Glenshee Ski Centre aims to be the
best resort within UK whose facilities and accommodation units are strongly focused onto higher
productive paradigms with coming high diameters of innovation (Wall-Reinius, Ioannides and
Zampoukos, 2019).
For example: Glenshee Ski Centre is one of the most known ski resort in UK offering
best holiday packages such as ski for week, summer holiday and many more attractive
packages to bring on various effective services paradigms to bring on best services and higher
quality factors for gaining strong factors of effective business and improving seasonal offers.
The packages within the resort not only relate to higher comfort among customer’s market
share for gaining strong goodwill and bringing best parameters of outputs but also

productively leverage onto higher scale paradigms for technical advancement as per the
changing viable position metrics.
Ski resort sale their packages with exclusive marketing based on various facilities to
develop high comfortable stay and convenience based on conference meetings, business
discussions and parties to program out higher comfortable stay and invite families and
children with best meals, free drinks and various other packages. The ski for week packages
are highly known within Glenshee ski resort where the resort has programmed out various
accommodation facilities based on their privacy concerns, space customization and enabling
them to experience royal experiences with all luxury amenities.

LO 3
Executive summary
It is very important for organization to have better strategies and analyses of the market so that
the right decisions in the organization can be taken. The organization has to take the right
decisions which is going to result in the company to get higher profit margins and higher market
share for a long run in this industry. The expectations and trends in the market are changing
which the companies have to match so that they can get the loyalty of the customers.
Objectives
 By the end of 2022 there is going to an increase in the profit margins by 30%.
 The sales will increase by 35% by the end of 2024.
 There is going to be a market share increase by 20% by the end of 2023.
 It is going to make the organization have a better strategy and objectives for the
organization by the end of 2024.
Situational Analysis
It is very important for the organization to analyse the external and internal factors so that the
right decisions for the future can be made by the organization.
 Strengths
The strengths are that Newbury is a historic place which is attracting a lot of customers which is
why the organization has created a place for them in the market.
 Weaknesses
The weakness for Glenshee Ski Centre is that there is a lot of competition in the market which
needs to be analysed by the organization so that they can improve according to the customers’
expectations and the services they need (Ghaderi, Hatamifar and Khalilzadeh, 2018).
 Opportunities
There are a lot of unique ideas which the resort is having which is going to be very important for
the company to follow so that there is a better functioning.

 Threats
The threat is that the organizations which are there in the market are getting in a lot of changes
which is a very essential factor for the organization. The competition is rising which is why the
resort will also have to improve the services and products for the tourists.
Marketing mix
 Price
The resort has taken in skimming pricing according to the customers which is that the
organization is having a stable performance for themselves which is making the company have a
better functioning.
 Products
There are a lot of facilities which is being provided by Glenshee Ski Centre for the tourists
which are coming in which is a great advantage for the organization. There is a swimming pool,
gym, spa, etc in the resort which is giving a higher satisfaction. The facilities are also taken care
of and improved for the best of products to be given to the customers (Truong, Lenglet and
Mothe, 2018).
 Promotions
The resort has posted their facilities and other information on a lot of tourism sites so that there is
a better functioning and the organization can get a higher profit margin. Internet and websites are
being used by Glenshee Ski Centre to have a better functioning and get in quality tourism.
 People
The culture of the customers is being well maintained and the organization is having a good base
for themselves and the customers at the same time. The customer services are improved
according to the customers who are going to make the internal factors more effective.
 Physical evidence
The interiors of the resort are well built and the company is having a very good impact on the
customers. The standards and quality of lifestyle with the customers do match. The outlook and
the location is also beautiful and peaceful for the employees and the people which is a great
factor.

 Process
The services of the resort are well maintained which is why the feedbacks for Glenshee Ski
Centre are positive which is going to get in more tourists.
 Place
Glenshee Ski Centre is located at a very nice location which is having a lot of visiting sites near
them which is going to attract a lot of customers. There are racecourses, library, restaurants and
markets for the tourism (Ali, Hussain and Omar, 2016). There are direct mails which are sent
from the resort to the tourists and the tourists can give their feedbacks directly as well through
mails and internet so that Glenshee Ski Centre can improve further which is going to make the
organization have a strong base for themselves in the market.
Monitoring and controlling
The employees in the resort are limited so that the customers can find their own space for living
and are not disturbed in the resort much. The tourists are given a place to cook and plan their
own activities in the resort. Monitoring the limited employees is very essential for the company
so that the reputation of the company can be maintained which is a very essential factor and that
is going to help Glenshee Ski Centre to expand themselves in other countries. There is a
benchmarking performance indicator which is used by the organization so that they can find out
more about the employee’s performance and if there is more motivation which is required by the
employees so that the satisfaction level of the tourist can increase. The staffs have been trained to
go out of their ways to make the customers have the best of stay in the organization.

LO4
It is very important for the organization to improve the internal factors only then the best
can be given to the tourists which are coming in. The key sustainable approach which can be
used by Glenshee Ski Centre is to emphasis on service and operational quality for developing its
brand and customer perception as sustainable organisation in the market. Different strategies
which can be used under this approach are as follows:
The competitors in the market are increasing which is why it is very important for the
company to be able to get in the changes accordingly. For sustainable competitive advantage and
operational improvement customer needs must be given preference. Tourists want a peaceful
location which is having a good communication mode with the tourist sites and healthy food
service. It is very important for the resort to be able to provide that factor to the tourist so that
there is a better functioning which is going to be very good for the organization (Vetrova and
et.al., 2018). There are going to be a lot of challenges in the internal environment and a lot of
investment which is required to get in a sustainable change in the organization but that is going
to make the resort have higher profit margins.
For service improvement and sustainability, the resort will have to have the right
resources so that they can have a better command and the services will be able to given to the
tourists on time. It will help Glenshee Ski Centre to meet branding aspect of sustainability
approach which will also help the company to have a strong name in the market. It is very
important for the organization to be able to create a name for them in the market because the
competition in the market is increasing which needs to be controlled. That can take away the
market share and customers from the resort which is not good for a long run in the market.
For chainging customer perception quality must be maintained within the organization.
The operations in the organization are very good which a great factor is for the company which
is why there are so many tourists in this resort over the year. The city the resort has opened in is
giving the company a great advantage which is a great factor for the company. The performance
of the organization has to be maintained which is by motivating the employees from time to time
so that they give their best in the market (Huo, 2017). The targets have to be achieved on time
which is why it is very important for the resort to have a better functioning and match the
expectations of the tourists on time so that they can get loyal to the organization.

CONCLUSION
From the above report it can be concluded that ski resorts have to improve and innovate
according to the tourists who are coming in because their culture and lifestyle differ.
Understanding the tourist’s expectations is a very important factor so that there is a better
functioning. There are a lot of measures and techniques which have to be used by this industry so
that they can attract the right tourism in the resort. There are a lot of competitors which is why it
is very important for the company to be able to have a stable stand for them in the market.

REFERENCES
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