Development of a Social Media Model for Nissan Dubai

Research Project

Table of Contents
TOPIC:.............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Overview of research..................................................................................................................1
Background of research...............................................................................................................1
Rationale of research...................................................................................................................2
Research aim...............................................................................................................................2
Research objectives.....................................................................................................................2
Research question........................................................................................................................3
Conceptual framework................................................................................................................3
Gantt Chart..................................................................................................................................3
LITERATURE REVIEW................................................................................................................5
Introduction of literature review.................................................................................................5
To explore the digital engagement and sales lead performance for Nissan Company in Dubai.5
Investigate and evaluate current trends and practices which are used for automobile industry
in Dubai with extra emphasis in Arabian automobiles Nissan...................................................7
To provide in depth of understanding of the team digital transformation and how this is
interconnected with the digital strategies/ social engagement....................................................9
To assess the current social media engagement of Nissan. Compare with the direct
competitors and provide recommendation for the future to critically evaluate primary and
secondary data...........................................................................................................................11
REFERENCES..............................................................................................................................14

TOPIC:
Towards the development of a social media model (framework) that can optimize
engagement and leads for Nissan Arabian Automobiles in Dubai.
INTRODUCTION
Overview of research
The present has tried to put emphasis on the relevancy of the secondary data in regards to
the research to logical or kind of the assertive thinking and overviewed its related findings. In
this overview of the research, major emphasis will be given to collection of data with use of
primary sources of data collected into the later stage with use of an interview and also
conducting planed observation with help of the well structured questionnaires. Moreover,
research will try to focus on current position or status and combined growth of an auto-mobile
industry internationally as well as UAE. This try to put focus on its impact on the Nissan which
is one of the leading auto-mobile sector into the region of the UAE. Intentionally, report will try
to be focus on transformation of the digital sector and also it is beneficial for the Nissan to rise
its growth and sustainability of the business operation. Also, this detailed research will try to
focus on how the digital media would help Nissan Dubai and being helpful in case of the
reaching out to its customer or the manager. As, there is no as such kind of the holistic approach
to do plan, manage or implement for social media for the Nissan Dubai which is one of the
leading auto-mobile firm operates in the Dubai and serves their people and customer. Lastly,
detailed report will also have understanding about the topic along with its applicability of the
topic in the auto-mobile industry.
Background of research
This research will be helpful to cover company such as Nissan Dubai and how social
media will lead to transform its operation. Nissan is one of the leading firm operates in the
automotive sector to led optimisation of the business operation and led its operation in the region
of the Dubai. Nissan Dubai is already leading on an appropriate car manufacturing hub deals in
providing auto-mobile support to its clients or manager. Social media is necessary to attracts
people to buy or engages for certain benefits or advantages. Through this research, goal set is to
realises an impact of the social media to optimises engagement and led Nissan Dubai to achieve
strategic in the market. Research will help to analyse the actual position and general growth of
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auto-mobile industry internationally and UAE market. Emphasis will define terms such as digital
transformation, digital marketing, and social media.
Rationale of research
In this investigation, there is discussion about developments which are taking place in
social media model that assist organisation in understanding and engaging new market. In
current market, there are many changes taking place in market,. So it is essential and relevant to
understand what has to be done through which positive outcome can be achieved. In current
market, demand of consumers is not consist, hence there is requirement of alteration through
which organisation has to come with their new and innovative ideas. There are many changes
which are taking place in external market such as technological changes, so it is essential for
managers to understand it and implement to get positive outcome. With the help of this
investigation, researcher is able to understand about technological changes and implement it
properly.
Reader gain knowledge about social media model which they can implement in near
future to get positive impact on their business. There is use of different methodologies which is
important and crucial to understand conduct research properly and effective manner. In current
market demand of consumers regarding auto-mobile changes frequently, so this requires changes
in products and services.
Research aim
Towards the development of a social media model (framework) that can optimize
engagement and leads for Nissan Arabian Automobiles in Dubai.
Research objectives
 To explore the digital engagement and sales lead performance for Nissan Company in
Dubai.
 Investigate and evaluate current trends and practices which are used for automobile
industry in Dubai with extra emphasis in Arabian automobiles Nissan.
 To provide in depth of understanding of the team digital transformation and how this is
interconnected with the digital strategies/ social engagement.
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