Towel Dryer with UV Lights: A Business Plan for Design 4 U

ENTREPRENEURSHIP AND INNOVATION
Towel Dryer with UV lights

Table of Contents
1.0 EXECUTIVE SUMMERY........................................................................................................9
1.1 PROBLEMS..........................................................................................................................9
1.2 SOLUTION...........................................................................................................................9
1.3 MARKET..............................................................................................................................9
1.4 COMPETITION....................................................................................................................9
2.0 OVERVIEW OF IDEA GENERATION.................................................................................10
2.1 PROBLEM WORTH SOLVING........................................................................................10
2.2 OUR SOLUTION................................................................................................................10
2.3 ROADMAP/FUTURE PLAN.............................................................................................10
2.4 PRODUCTS AND SERVICES...........................................................................................10
2.5 SIZE OF THE BUSINESS..................................................................................................11
2.6 BACKGROUND OF ENTREPRENEURS.........................................................................11
2.7 IDEA GENERATION PROCESS.......................................................................................12
2.8 INNOVATION AND CREATIVITY DELVOPMENT PROCESS...................................13
3.0 MARKET ANALYSIS SUMMERY......................................................................................14
3.1 BUSINESS ENVIRONMENT ANALYSIS.......................................................................14
3.1.1 PESTEL ANALYSIS...................................................................................................14
3.1.2 PORTER’S 5+3 FORCES ANALYSIS.......................................................................15
3.2 MARKET SEGMENTATION............................................................................................16

3.3 TARGET MARKET SEGMENT STRATEGY..................................................................16
3.3.1 MARKET NEEDS........................................................................................................16
3.3.2 MARKET TRENDS.....................................................................................................17
3.3.3 MARKET GROWTH...................................................................................................17
3.3.4 DIFFERENTIATION – PRODUCT DIFFERENTIATION/ COST LEADERSHIP. .17
3.3.5 POSITIONING – INCLUDING POSITIONING MAP OR STRATEGY CANVAS.18
3.3.6 TAGLINE - A SAFE AND HEALTHY FUTURE......................................................19
3.3.7. PROPRIETARY INTELLECTUAL PROPERTY AND IP STRATEGY..................19
3.4 COMPETITOR ANALYSIS...............................................................................................19
3.4.1 VALUE CHAIN ANALYSIS AND BCG MATRIX...................................................19
3.4.2 INDUSTRY ANALYSIS AND COMPETITOR’S ANALYSIS.................................21
3.4.3 WHAT ARE OUR COMPETITIVE ADVANTAGES?..............................................21
3.4.4 COMPETITORS AND ALTERNATIVES..................................................................21
3.5 WHAT ARE THE UNIQUE SELLING PREPOSITIONS (USPS)................................21
3.6 MARKETING MIX.........................................................................................................22
3.7 MARKETING PLAN..........................................................................................................22
3.7.1 MARKETING PLANS FOR YEAR............................................................................22
3.7.2 MARKETING BUDGET.............................................................................................24
3.8 SALES FORECAST........................................................................................................24
3.9 MARKETING STRATEGY AND CONTINGENCY PLANS......................................25

3.10 FUTURE MARKET DELVOPMENT PLANS............................................................25
4.0 COMPANY AND MANAGEMENT SUMMERY.................................................................26
4.1 COMPANY PROFILE........................................................................................................26
4.2 LEGAL FORMATION (OWNERSHIP)............................................................................26
4.3 VISION STATEMENT, MISSION STAMEN AND CORE VALUES.............................26
4.4 ORGANIZATIONAL STRUCTURE.................................................................................27
4.5 CAPITAL INVESTMENT..................................................................................................27
4.6 START-UP COST...............................................................................................................27
4.7 BUSINESS MANAGEMENT.............................................................................................28
4.7.1 KEY PERSONAL WITH RESPONSIBILITIES.........................................................28
4.7.2 HEALTH AND SAFETY POLICY.............................................................................28
4.7.3 WORKING POLICY....................................................................................................28
4.7.4 MANAGEMENT TEAM.............................................................................................28
4.8 COMPANY POLICY..........................................................................................................29
4.8.1 CODE OF ETHICS......................................................................................................29
4.8.2 INVESTOR RELATIONSHIPS POLICY...................................................................29
4.8.3 CORPORATE SOCIAL RESPONSIBILITY..............................................................30
4.8.4 DONATION AND CHARITY POLICY.....................................................................30
4.8.5 GOVERNMENT RULES AND REGULATION........................................................30
4.8.6 INTELLECTUAL PROPERTY RIGHTS....................................................................30

4.9 BUSINESS MODEL...........................................................................................................31
4.9.1 MAIN CORE BUSINESS MODEL.................................................................................31
4.9.2 CONSUMER RETENTION MODEL.........................................................................32
5.0 FINANCIAL PLAN SUMMERY...........................................................................................33
5.1 CASH REQUIRED.............................................................................................................33
5.1.1 START-UP COST AND CASH REQUIREMENTS...................................................33
5.1.2 WORKING CAPITAL COST......................................................................................34
5.2 SOURCE OF FINANCE.....................................................................................................34
5.3 COMPANY OVERHEAD COST.......................................................................................35
5.3.1 PRODUCTION COST.................................................................................................35
5.3.2 SALES AND DISTRIBUTION COST........................................................................35
5.4 PROJECT APPRAISAL......................................................................................................36
5.4.1. TECHNICAL AND TECHNOLOGICAL..................................................................36
5.4.2 FINANCIAL VIABILITY............................................................................................36
5.5 FINANCIAL PLANNING..................................................................................................37
5.5.1 SALES PLANNING.....................................................................................................37
5.7.2 COST PLANNING.......................................................................................................38
5.7.3 PROFITABILITY.........................................................................................................38
5.8 FINANCIAL PLANNING – FINANCING PERSPECTIVE.............................................38
5.8.1 INITIAL INVESTMENT.............................................................................................38

5.8.2 WORKING CAPITAL.................................................................................................38
5.8.3 PROJECTED PROFIT AND LOSS STATEMENT....................................................39
5.8.4 PROJECTED CASH FLOW........................................................................................41
5.8.5 PROJECTED BALANCE SHEET...............................................................................42
5.9 FUTURE – FINANCIAL PROSPECTIVE.........................................................................43
5.9.1. YEAR 2 & 3 EXPANSION.........................................................................................43
5.9.2 YEAR 4 EXPANSION.................................................................................................43
5.9.3 YEAR 5 EXPANSION.................................................................................................43
5.10 BUSINESS FINANCIAL RISK AND CONTINGENCY................................................44
5.10.1 FINANCIAL RISK AND MITIGATING CONTROLS............................................44
5.10.2 CONTINGENCY PLANNING..................................................................................44
5.11 MAJOR FINANCIAL ISSUES/CONSTRAINS...............................................................44
6.0 PRODUCTION PLANNING SUMMERY.............................................................................45
6.1 MANUFACTURING PROCESS........................................................................................45
6.2 PHYSICAL PLANT............................................................................................................45
6.3 MACHINERY AND EQUIPMENT...................................................................................46
6.4 NAMES OF THE SUPPLIERS OF RAW MATERIAL.....................................................46
6.5 TECHNOLOGY UTILIZATION........................................................................................46
6.6 INVENTORY MANAGEMENT........................................................................................46
6.7 SUSTAINABILITY PLANNING.......................................................................................46

7.0 OPERATIONAL PLANNING SUMMERY...........................................................................47
7.1 OVERVIEW OF OPERATION..........................................................................................47
7.1.2l LEGAL IDENTITY....................................................................................................47
7.1.3 INCORPORATION......................................................................................................47
7.1.4 REGISTRATION.........................................................................................................47
7.1.5. REQUIREMENTS FOR LIMITED COMPANY.......................................................48
7.1.6 EXTERNAL ADVISOR..............................................................................................48
7.2 WORK OF OPERATION...................................................................................................48
7.2.1 BUSINESS HOURS.....................................................................................................48
7.2.2 STAFF MEMBERS......................................................................................................48
7.2.3 WORK ORGANIZATIONAL CHART.......................................................................49
7.3 OPERATIVE PLANNING..................................................................................................51
7.3.1 WORKING HOURS FOR EMPLOYEES.......................................................................51
7.3.2 WORK REQUIREMENT............................................................................................51
7.3.3 RECRUITMENT AND TRAINING............................................................................52
7.3.4 MATERIAL AND TRAINING....................................................................................52
7.3.5 FLOW OF ORDERS FOR GOODS/SERVICES.........................................................52
7.3.6 HEALTH AND SAFETY REGULATION..................................................................53
7.4 LAYOUT INFORMATION................................................................................................54
7.4.1 LAYOUT PREMISES......................................................................................................54

8.0 DELVOPMENT PLANNING STRATEGY...........................................................................55
8.1 FUTURE DELVOPMENT..................................................................................................55
8.1.1 SERVICE DEVELOPMENT.......................................................................................55
8.1.2 PRODUCT DELVOPMENT........................................................................................55
8.1.3 PRODUCT DIVERSIFICATION................................................................................55
8.1.4 MARKET DELVOPMENT.........................................................................................55
8.2 BACK UP PLAN.................................................................................................................56
8.2.1 LONG-TERM PLAN...................................................................................................56
8.2.2 IMPORTANT ASSUMPTION....................................................................................56
8.2.3. RISK............................................................................................................................57
8.3 BUSINESS DELVOPMENT STRATEGY AND IMPLEMENTATION..........................57
8.3.1 MARKETING STRATEGY........................................................................................57
8.3.2 PRICE STRATEGY.....................................................................................................57
8.3.3 OPERATIONAL STRATEGY....................................................................................58
8.3.4 FINANCIAL STRATEGY...........................................................................................58
8.3.5 HRM STRATEGY.......................................................................................................58
8.3.6 PROJECT CASH FLOW.............................................................................................59
8.4 FUND MANAGEMENT.....................................................................................................59
8.4.1 PLAN FOR FUND DELVOPMENT...........................................................................59
8.4.3 ORGANIZE FUND DELVOPMENT ACTIVITIES...................................................60