Towel Dryer with UV Lights: A Business Plan for Design 4 U

This business plan outlines the creation and launch of "Design 4 U," a company specializing in towel dryers equipped with UV lights. The plan addresses the growing concern for hygiene and safety, offering a solution that dries and disinfects towels, eliminating bacteria and odors. It delves into market analysis, competitor analysis, financial projections, operational planning, and a comprehensive development strategy. The plan highlights the unique selling proposition of the product, its competitive advantages, and the company's commitment to sustainability and social responsibility.

ENTREPRENEURSHIP AND INNOVATION
Towel Dryer with UV lights

Table of Contents
1.0 EXECUTIVE SUMMERY........................................................................................................9
1.1 PROBLEMS..........................................................................................................................9
1.2 SOLUTION...........................................................................................................................9
1.3 MARKET..............................................................................................................................9
1.4 COMPETITION....................................................................................................................9
2.0 OVERVIEW OF IDEA GENERATION.................................................................................10
2.1 PROBLEM WORTH SOLVING........................................................................................10
2.2 OUR SOLUTION................................................................................................................10
2.3 ROADMAP/FUTURE PLAN.............................................................................................10
2.4 PRODUCTS AND SERVICES...........................................................................................10
2.5 SIZE OF THE BUSINESS..................................................................................................11
2.6 BACKGROUND OF ENTREPRENEURS.........................................................................11
2.7 IDEA GENERATION PROCESS.......................................................................................12
2.8 INNOVATION AND CREATIVITY DELVOPMENT PROCESS...................................13
3.0 MARKET ANALYSIS SUMMERY......................................................................................14
3.1 BUSINESS ENVIRONMENT ANALYSIS.......................................................................14
3.1.1 PESTEL ANALYSIS...................................................................................................14
3.1.2 PORTER’S 5+3 FORCES ANALYSIS.......................................................................15
3.2 MARKET SEGMENTATION............................................................................................16

3.3 TARGET MARKET SEGMENT STRATEGY..................................................................16
3.3.1 MARKET NEEDS........................................................................................................16
3.3.2 MARKET TRENDS.....................................................................................................17
3.3.3 MARKET GROWTH...................................................................................................17
3.3.4 DIFFERENTIATION – PRODUCT DIFFERENTIATION/ COST LEADERSHIP. .17
3.3.5 POSITIONING – INCLUDING POSITIONING MAP OR STRATEGY CANVAS.18
3.3.6 TAGLINE - A SAFE AND HEALTHY FUTURE......................................................19
3.3.7. PROPRIETARY INTELLECTUAL PROPERTY AND IP STRATEGY..................19
3.4 COMPETITOR ANALYSIS...............................................................................................19
3.4.1 VALUE CHAIN ANALYSIS AND BCG MATRIX...................................................19
3.4.2 INDUSTRY ANALYSIS AND COMPETITOR’S ANALYSIS.................................21
3.4.3 WHAT ARE OUR COMPETITIVE ADVANTAGES?..............................................21
3.4.4 COMPETITORS AND ALTERNATIVES..................................................................21
3.5 WHAT ARE THE UNIQUE SELLING PREPOSITIONS (USPS)................................21
3.6 MARKETING MIX.........................................................................................................22
3.7 MARKETING PLAN..........................................................................................................22
3.7.1 MARKETING PLANS FOR YEAR............................................................................22
3.7.2 MARKETING BUDGET.............................................................................................24
3.8 SALES FORECAST........................................................................................................24
3.9 MARKETING STRATEGY AND CONTINGENCY PLANS......................................25

3.10 FUTURE MARKET DELVOPMENT PLANS............................................................25
4.0 COMPANY AND MANAGEMENT SUMMERY.................................................................26
4.1 COMPANY PROFILE........................................................................................................26
4.2 LEGAL FORMATION (OWNERSHIP)............................................................................26
4.3 VISION STATEMENT, MISSION STAMEN AND CORE VALUES.............................26
4.4 ORGANIZATIONAL STRUCTURE.................................................................................27
4.5 CAPITAL INVESTMENT..................................................................................................27
4.6 START-UP COST...............................................................................................................27
4.7 BUSINESS MANAGEMENT.............................................................................................28
4.7.1 KEY PERSONAL WITH RESPONSIBILITIES.........................................................28
4.7.2 HEALTH AND SAFETY POLICY.............................................................................28
4.7.3 WORKING POLICY....................................................................................................28
4.7.4 MANAGEMENT TEAM.............................................................................................28
4.8 COMPANY POLICY..........................................................................................................29
4.8.1 CODE OF ETHICS......................................................................................................29
4.8.2 INVESTOR RELATIONSHIPS POLICY...................................................................29
4.8.3 CORPORATE SOCIAL RESPONSIBILITY..............................................................30
4.8.4 DONATION AND CHARITY POLICY.....................................................................30
4.8.5 GOVERNMENT RULES AND REGULATION........................................................30
4.8.6 INTELLECTUAL PROPERTY RIGHTS....................................................................30

4.9 BUSINESS MODEL...........................................................................................................31
4.9.1 MAIN CORE BUSINESS MODEL.................................................................................31
4.9.2 CONSUMER RETENTION MODEL.........................................................................32
5.0 FINANCIAL PLAN SUMMERY...........................................................................................33
5.1 CASH REQUIRED.............................................................................................................33
5.1.1 START-UP COST AND CASH REQUIREMENTS...................................................33
5.1.2 WORKING CAPITAL COST......................................................................................34
5.2 SOURCE OF FINANCE.....................................................................................................34
5.3 COMPANY OVERHEAD COST.......................................................................................35
5.3.1 PRODUCTION COST.................................................................................................35
5.3.2 SALES AND DISTRIBUTION COST........................................................................35
5.4 PROJECT APPRAISAL......................................................................................................36
5.4.1. TECHNICAL AND TECHNOLOGICAL..................................................................36
5.4.2 FINANCIAL VIABILITY............................................................................................36
5.5 FINANCIAL PLANNING..................................................................................................37
5.5.1 SALES PLANNING.....................................................................................................37
5.7.2 COST PLANNING.......................................................................................................38
5.7.3 PROFITABILITY.........................................................................................................38
5.8 FINANCIAL PLANNING – FINANCING PERSPECTIVE.............................................38
5.8.1 INITIAL INVESTMENT.............................................................................................38

5.8.2 WORKING CAPITAL.................................................................................................38
5.8.3 PROJECTED PROFIT AND LOSS STATEMENT....................................................39
5.8.4 PROJECTED CASH FLOW........................................................................................41
5.8.5 PROJECTED BALANCE SHEET...............................................................................42
5.9 FUTURE – FINANCIAL PROSPECTIVE.........................................................................43
5.9.1. YEAR 2 & 3 EXPANSION.........................................................................................43
5.9.2 YEAR 4 EXPANSION.................................................................................................43
5.9.3 YEAR 5 EXPANSION.................................................................................................43
5.10 BUSINESS FINANCIAL RISK AND CONTINGENCY................................................44
5.10.1 FINANCIAL RISK AND MITIGATING CONTROLS............................................44
5.10.2 CONTINGENCY PLANNING..................................................................................44
5.11 MAJOR FINANCIAL ISSUES/CONSTRAINS...............................................................44
6.0 PRODUCTION PLANNING SUMMERY.............................................................................45
6.1 MANUFACTURING PROCESS........................................................................................45
6.2 PHYSICAL PLANT............................................................................................................45
6.3 MACHINERY AND EQUIPMENT...................................................................................46
6.4 NAMES OF THE SUPPLIERS OF RAW MATERIAL.....................................................46
6.5 TECHNOLOGY UTILIZATION........................................................................................46
6.6 INVENTORY MANAGEMENT........................................................................................46
6.7 SUSTAINABILITY PLANNING.......................................................................................46

7.0 OPERATIONAL PLANNING SUMMERY...........................................................................47
7.1 OVERVIEW OF OPERATION..........................................................................................47
7.1.2l LEGAL IDENTITY....................................................................................................47
7.1.3 INCORPORATION......................................................................................................47
7.1.4 REGISTRATION.........................................................................................................47
7.1.5. REQUIREMENTS FOR LIMITED COMPANY.......................................................48
7.1.6 EXTERNAL ADVISOR..............................................................................................48
7.2 WORK OF OPERATION...................................................................................................48
7.2.1 BUSINESS HOURS.....................................................................................................48
7.2.2 STAFF MEMBERS......................................................................................................48
7.2.3 WORK ORGANIZATIONAL CHART.......................................................................49
7.3 OPERATIVE PLANNING..................................................................................................51
7.3.1 WORKING HOURS FOR EMPLOYEES.......................................................................51
7.3.2 WORK REQUIREMENT............................................................................................51
7.3.3 RECRUITMENT AND TRAINING............................................................................52
7.3.4 MATERIAL AND TRAINING....................................................................................52
7.3.5 FLOW OF ORDERS FOR GOODS/SERVICES.........................................................52
7.3.6 HEALTH AND SAFETY REGULATION..................................................................53
7.4 LAYOUT INFORMATION................................................................................................54
7.4.1 LAYOUT PREMISES......................................................................................................54

8.0 DELVOPMENT PLANNING STRATEGY...........................................................................55
8.1 FUTURE DELVOPMENT..................................................................................................55
8.1.1 SERVICE DEVELOPMENT.......................................................................................55
8.1.2 PRODUCT DELVOPMENT........................................................................................55
8.1.3 PRODUCT DIVERSIFICATION................................................................................55
8.1.4 MARKET DELVOPMENT.........................................................................................55
8.2 BACK UP PLAN.................................................................................................................56
8.2.1 LONG-TERM PLAN...................................................................................................56
8.2.2 IMPORTANT ASSUMPTION....................................................................................56
8.2.3. RISK............................................................................................................................57
8.3 BUSINESS DELVOPMENT STRATEGY AND IMPLEMENTATION..........................57
8.3.1 MARKETING STRATEGY........................................................................................57
8.3.2 PRICE STRATEGY.....................................................................................................57
8.3.3 OPERATIONAL STRATEGY....................................................................................58
8.3.4 FINANCIAL STRATEGY...........................................................................................58
8.3.5 HRM STRATEGY.......................................................................................................58
8.3.6 PROJECT CASH FLOW.............................................................................................59
8.4 FUND MANAGEMENT.....................................................................................................59
8.4.1 PLAN FOR FUND DELVOPMENT...........................................................................59
8.4.3 ORGANIZE FUND DELVOPMENT ACTIVITIES...................................................60

8.4.3 STAFF FUND ACTIVITIES.......................................................................................60
8.4.4 MANAGING FUND DELVOPMENT WITHIN BUDGET.......................................60
8.5 EXIT STRATEGY..............................................................................................................60
9.0 FINDINGS...............................................................................................................................61
10.0 RECOMMENDATIONS.......................................................................................................62
11.0 CONCLUSION......................................................................................................................63
12.0 REFERENCES......................................................................................................................64

1.0 EXECUTIVE SUMMERY
1.1 PROBLEMS
Over the years, the concern towards health and safety has been rapidly increased among the
population across the globe. Towel is an important part of humans and it becomes troublesome to
maintain the cleanliness and hygiene of the towel as it contains bacteria even after clearing.
1.2 SOLUTION
“Design 4 U” has come up with towel dryer with the dry and clean concept which ensures that
the towel must dry and clean, free from bacteria and smell. This dryer utilises UV rays to
disinfect the tower and making it fluffy and soft (Churchill, et al. 2013).
1.3 MARKET
Everyone who is concerned about the health, hygiene and safety and use towel are target
audience of the company. It has widened range of consumers to attract thus it involves a large
market. All the electronic and retail stores would be best place to sell the product (Domenig and
Domenig, 2015).
1.4 COMPETITION
There are still few companies who produce this kind of dryer so there is less chance of shifting of
consumers to other companies. However, the industry and concept are rapidly growing so there
is a chance in future of new entrants in the market.
1.5. FINANCIAL HIGHLIGHTS
Fundamentals Details
Product

Unit selling target( 1 year) 2500 units
Cost per unit US$130
Total cost US$325000
Perceived selling price US$145
Profit per unit US$15
Table 1: financial highlights
Source: Author’s work (2018)

2.0 OVERVIEW OF IDEA GENERATION
2.1 PROBLEM WORTH SOLVING
The consumers would be more satisfied because the dry and clean towel dryer would provide
safe and secure environment to the consumers as it removes bacteria form towel.
2.2 OUR SOLUTION
Dry and clean towel dryer will solve the biggest problem of the recent times because pollution
and infection are readily increasing so this would reduce the health and safety concerns of the
customers.
2.3 ROADMAP/FUTURE PLAN
Timescale Description
1st year Enrich the unit production and sales target
2nd year Enrich the production unit and sales target
3rd year To expand business in new destination
4th year Global expansion
5th year To start new production unit in foreign market
Table 2: Roadmap/Future Plan
Source: Author’s work (2018)
2.4 PRODUCTS AND SERVICES
A tower dryer A towel dryer which will dry and clean wet

towel with using UV lights along with this
these rays will kill the bacteria present. This
will provide a safe and healthy environment at
home and workplace
Service Organization would provide one year after
sales services to the consumers.
Table 3: products and services
Source: Author’s work (2018)
2.5 SIZE OF THE BUSINESS
Components 1st year 2nd year
Employees 30 employees 60 employees
Machine 1 production unit 5 production unit
RM cost US$ 8,000 US$ 20,000
Operating cost US$ 180,000 US$ 300,00
Expected unit of sales 15000 30000
Table 4: size of the business
Source: Author’s work (2018)

2.6 BACKGROUND OF ENTREPRENEURS
Experience in past and present
Culture background
Family background
Quality of work
Attitude, self-motivation or etc.
Creativity
Risk management
Legal compliance
Financial analysis skills
Academic and professional qualifications
Leadership style
Entrepreneurship theories
Table 5: Background of entrepreneurs
Source: Author’s work (2018)
2.7 IDEA GENERATION PROCESS
Idea generation The major reason behind this start-up is to bring an innovative
appliance in electronic industry which ensures the cleanliness and
hygiene factors of towel to provide healthy and safe environment
Idea screening Every idea must be scanned against the sales, profit and cost
calculations. And the organization also must assess the cost that they
decide for their products must fir the competitive strategy in electronic

industry (Armstrong, et al. 2015)
Feature
specification
The most impressive feature of this products is that it dries the wet
towel with the help of UV rays which makes it dry and clean and also
free from smell and bacteria
Development The delvopment of the product will incorporate the global expansion of
product and start up new unit in part of UK and India
Testing The products will be tested by housewives as they are more in contact
with the cleaning of the towels and also it would be citified by ISO
9001
Launch An launching event would be organized after featuring, delvopment and
testing of the product (Armstrong, et al. 2015)
Evaluation The evaluation process would be completely based on the feedbacks
form the consumers and accordingly modifications would be done in
future
Table 6: Idea generation process
Source: Author’s work (2018)
2.8 INNOVATION AND CREATIVITY DELVOPMENT PROCESS
Considering the creativity and innovation, this towel dryer would bring a new level of creativity
and innovation in the electronic and home appliance industry in which this would reduce the
efforts and time with immense quality. There are very few organizations who have adopted this
business model (Girotra, et al. 2010).

3.0 MARKET ANALYSIS SUMMERY
3.1 BUSINESS ENVIRONMENT ANALYSIS
3.1.1 PESTEL ANALYSIS
MACRO ENVIRONMENTAL
FACTORS
DESCRIPTION
POLITICAL If the product which is effectively contributing to the
economy of the country and is creative then government
would provide fund for the business (Jurevicius, 2013)
ECONOMICAL The current revenue and market trends of the home
appliance and electronics industry is average so it is
evident the product would get tremendous rise in its
economic standards
SOCIAL The main concern of the society is safety of the
individuals, so the product would effectively contribute
in this interest of the society (Jurevicius, 2013)
TECHNOLOGICAL Considering the technological analysis, this product
wouldn’t require high-end technical support
ENVIRONMENTAL This marital would be made-up of recycled material
which would not harm the environment (Yüksel, 2012)
LEGAL “Design 4 U” would follow all the legislations and laws
of the federal as well as state government

Table 7: PESTEL analysis
Source: Author’s work (2018)
3.1.2 PORTER’S 5+3 FORCES ANALYSIS
Porter’s Five plus three forces Description
Bargaining power Suppliers The supplier power is low for the business as there are
several suppliers in the market. company will have
multiple choices of the suppliers which states that
suppliers should not be prioritized (E. Dobbs, 2014)
Bargaining power Buyers The bargaining power of buyers or consumers is high as
consumers can easily shift to the competitive
organizations for the same products. The consumers must
be highly prioritized by the company
Competitive rivalry The rivalry power is very high as there are several
companies who produce towel dryer. However, this is an
unique concept as traditional dryer doesn’t have UV light
function so it would be beneficial of the company (Rice,
2010)
Threat of substitution As the technology is changing it is possible to substitute
the product still the power is moderate for the product
Threats of new entrants The operating cost of this business is not very high so
there is possibilities of new entrants (E. Dobbs, 2014)
Globalization As the product would be succeeded in India, organization
would expand its business to forging countries (Hart,

2010)
Digitalization Digitalization will heavily impact the product as it is
been marked by using all the means of technology (Hart,
2010)
Deregulation The company as well as product would not breach any
kind of rules and regulation formulated by federal and
state government
Table 8: Porter’s 5+ 3 Forces analysis
Source: Author’s work (2018)
3.2 MARKET SEGMENTATION
Year 1 Year 2 Year 3
Geographic Bangalore, India Wales, UK California , US
Democratic Housewives and
other individuals
using towel
Common people Individuals
Behavioural CRM model Revenue model Margin model
Psychographic Company outlet and
Retail stores
Company outlet
Retail stores and
electronic stores
Company outlet
Retail stores and
electronic stores
Table 9: Market segmentation
Source: Author’s work (2018)
3.3 TARGET MARKET SEGMENT STRATEGY
3.3.1 MARKET NEEDS
The current market has become a competitive and individuals are now expecting a product or
service with innovation and creativity. “Design 4 U” has brought an immense quality product
which will help individuals in day to day life and make them healthy as it kills bacteria from

towel and make it dry (Wedel and Kamakura, 2012). The product is useful for every individual
on the planet who is using towel and concern about cleanliness and health.
3.3.2 MARKET TRENDS
Considering the current trend of the market, so people are nowadays expecting new and
innovative product at very reasonable price (Weinstein, 2013). So price and quality are major
concern today, this product will incorporate both in deciding the price of the dryer.
3.3.3 MARKET GROWTH
Year 1
Year 2
Year 3
0 1 2 3 4 5 6 7 8 9
Series 1
Figure 1: Market growth
Source: Author’s work (2018)
The above graph shows that company would initially (1st year) face low demand and sales which
in turn will reduce the growth of the market. As the demand would rise the growth would

automatically enrich from 2nd year and it is expected that in 3rd year company would get the
desirable market growth.
3.3.4 DIFFERENTIATION – PRODUCT DIFFERENTIATION/ COST LEADERSHIP
“Design 4 U” UV towel dryer
competitor 1
Traditional towel dryer
competitor 2
Product The product of this
company has marked
its innovative areas
in which towel would
be dried using UV
rays (which will kills
bacteria and clean
this along with
drying)
The products contains
the same configuration
as mentioned
This kinds of dryers
don’t use UV rays to
make the towel dry
Unit cost US$145 US$ 400 US$250
Difference This product would
use UV rays to dry
and clean the towel
High price comparing to
our product
This would not kill
bacteria completely
Market rating 7 6.5 5
Table 10: differentiation - product differentiation/ cost leadership Source: Author’s work (2018)
3.3.5 POSITIONING – INCLUDING POSITIONING MAP OR STRATEGY CANVAS
"Design 4 U"
Price "Design 4
U"Quality Esthetica Price Esthetica quality
0
0.5
1
1.5
2
2.5
3
2017
2018
2017
2018

Figure 2: Positioning – including positioning map or strategy canvas
Source: Author’s work (2018)
The aforementioned graph shows that the growth and quality of the company would rapidly
increase year by year as the company will grow competitor will lack in quality and growth.
3.3.6 TAGLINE - A SAFE AND HEALTHY FUTURE
As per the “Design 4 U”, all the paper work, patent, copyright, trademark. Fees structure,
different payables, bills and legal papers are followed and documented in a legal and organised
way and highly confidential.
3.3.7. PROPRIETARY INTELLECTUAL PROPERTY AND IP STRATEGY
Intellectual property would be essential to gain and create competitive advantage and also to
survive in the market. So the company would have secure and effective IP policy and would
apply patent for the ideas and documents so no other firm can copy the idea of business. All the
patents and trademarks will be secured under this policy (Bently and Sherman, 2014).

3.4 COMPETITOR ANALYSIS
3.4.1 VALUE CHAIN ANALYSIS AND BCG MATRIX
Figure 3: Value chain analysis
Source: David (2011)
Based on the value chain analysis, the company will be greatly benefited from its unique design
and ideas. In inbound logistics, the company will have suppliers from all over the India and will
have alliance with other companies. The basic product of the company would be towel dryer
with UV lights, and will be operated initially in India. The major source of value in “Design 4 U”
is technological advancement and innovation with sophisticated operations system (Gereffi and
Fernandez-Stark, 2016). In marketing and sales, an effective appeal to consumers’ wants and
needs in an emotional level would be major source of value creation. In context of service, direct
mail and phone support would be provided to the consumers.

Figure 4: BCG matrix
Source: Harding (2017)
Considering the BCG matrix, the product of the company would be cash cow for the company
because it would a unique product for the individuals of India. The product would gain an
immense growth and market share which would likely to be attained in home appliance industry
(Palia, et al. 2014).
3.4.2 INDUSTRY ANALYSIS AND COMPETITOR’S ANALYSIS
The product of the “Design 4 U” has a wider scope with notable growth and huge profit along
with market value. Also this product would not harm environment and society. The major
competitors of this product would be market players of the Indian market such as Esthetica,
Godrej, Phillips, LG and Samsung who deal in home appliances (Armstrong, et al. 2015). All the
segments would effective analyse on present and future trends and the estimated market from
2018 to 2021.

3.4.3 WHAT ARE OUR COMPETITIVE ADVANTAGES?
The product of “Design 4 U” has the innovative and creative idea with latest technology which
would be major competitive advantage. Secondly, the limited availability of the product would
be competitive advantage for the company (Barney, 2014). In addition, the product would be
cheaper than the alternatives in the market and will provide best quality to the consumers in that
price.
3.4.4 COMPETITORS AND ALTERNATIVES
The main competitors of the company would be the key manufactures of home appliances (LG,
Godrej etc.) but the neck to neck competitor of the company is Esthetica because it provides the
products with same configurations (Barney, 2014).
3.5 WHAT ARE THE UNIQUE SELLING PREPOSITIONS (USPS)
The key USP of “Design 4 U” is the innovativeness and creativity of the product as this will dry
the wet towel with UV lights which is not easily available in Indian market. This towel dyer
would satisfy the basic and safety needs of consumer which is them promoted to enrich the
selling proposition of the product (Kiel, 2014).
3.6 MARKETING MIX
MARKETING MIX OF TOWEL DRYER (DESIGN 4 U)
Product The product of the company is towel dryer (warmer) which dries and
cleans the towel with the help of UV rays. It will come with high quality
material and durable substance (Huang and Sarigöllü, 2014)
Price The penetration pricing strategy will be used in order to gain the market
share in which initially the price would be low and the later the price
would be raised according to the growth of the company
Place The product will be available on the outlets of the company and retail

stores (Luan and Sudhir, 2010)
Promotion Promotion will involve rational and digital marketing which will involve
advertising, social media marketing, awareness camp etc.
People The individuals who are associated with this products would be
employees, board of directors, consumers and different stakeholders of
the company (Luan and Sudhir, 2010)
Process It is innovative product with the easy going operations, manufacturing
and destruction (Leonidou, et al. 2013)
Physical
Evidence
A tower dryer with fitted accessories. The organization would be set up
in India and sell the dryer through outlets and online
Table 11: Marketing mix 7ps
Source: Author’s work (2018)
3.7 MARKETING PLAN
3.7.1 MARKETING PLANS FOR YEAR
MARKETING
ACTIVITY
YEAR 0 YEAR 1 YEAR 2
Online marketing
Social media
marketing
Lunching
TV advertisement
Advertisement in
Newspaper
Table 12: Marketing plans for year [Source: Author’s work (2018)]

3.7.2 MARKETING BUDGET
MARKETING
ACTIVITY
YEAR 0
US$
YEAR 1
US$
Online marketing 1500 2000
Social media
marketing
2000 3000
Lunching 500 1000
TV advertisement 1500 2000
Advertisement in
Newspaper
500 1000
Total 7000 9000
Table 13: Marketing budget
Source: Author’s work (2018)
3.8 SALES FORECAST
Product
YEAR
0
YEAR
1
US$ US$
DESIGN 4 U
Number of units 2500 2800
Unit/price 145 150
Sales of Design 4
U 362500 422000

Table 14: sales forecast
Source: Author’s work (2018)
3.9 MARKETING STRATEGY AND CONTINGENCY PLANS
The marketing strategy of Design 4 U Company would involve both traditional as well digital
marketing techniques. In traditional marketing, organization would use print media such as
newspaper advertisement, distribution of pamphlet, hoardings and banner marketing etc. On the
other hand digital marketing will involve the email marketing, social media marketing, social
media campaign etc. In initial months of business, different offers would be provided to the
consumers for limited period of time to gain and attract the huge market share (Armstrong, et al.
2015). To have extra rebates with the purpose of enriching the client base excess courses of
action would be put.
3.10 FUTURE MARKET DELVOPMENT PLANS
Year 1 “Design 4 U” would be starting up production units in India
Year 2 Enrich the inventory and production unit of the company
Year 3 Expanding the business and product globally
Year 4 Expanding the business in foreign countries
Table 15: Future market development plans
Source: Author’s work (2018)

4.0 COMPANY AND MANAGEMENT SUMMERY
4.1 COMPANY PROFILE
The organization “Design 4 U” would be a micro business which would start its operations in
2019. The first business hub of the company would be in Bangalore, India then the company will
expand its business in UK and US. Initially the organization would start with the 15 employees
and would accommodate in Indian market.
4.2 LEGAL FORMATION (OWNERSHIP)
“Design 4 U” would be a sole proprietorship which would be completely governed and owned
by (K. Khan). The organization would obey all the laminations and would be formed and
registered under adequate government body. A license would be procured to initiate the
production units.
4.3 VISION STATEMENT, MISSION STAMEN AND CORE VALUES
Vision To become the market leader in the industry across the globe
Mission To provide the quality and reasonable products to the consumers and provide
immense support to workforce
Core values Teamwork, transparency, ethics, consumer centricity and integrity
Table 16: Vision, mission statement and core values
Source: Author’s work (2018)

4.4 ORGANIZATIONAL STRUCTURE
Figure 5: organizational structure
Source: Author’s work (2018)
4.5 CAPITAL INVESTMENT
The entrepreneur of Design 4 U would be providing 80 per cent of the investment and rest 20 per
cent investment would be availed trough loan. The total investment of capital would be
approximately US$ 500,000 for procuring RM and machineries for the company.
4.6 START-UP COST
The start-up cost for 1st year would be approximately US$ 400,000 which would include
insurance, Raw material, rent, office infrastructure, license lease and equipment lease.
Board of
directors
Production
Production
Managers
Team leads
Staff
Marketing
Marketing
managers
Team leads
staff
HR and
administration
HR managers
Team leads
staff
finance
Finance
mangers
Team leads
staff
R&D
R&D managers
Team leads
staff
Wareousing
Manager
staff

4.7 BUSINESS MANAGEMENT
4.7.1 KEY PERSONAL WITH RESPONSIBILITIES
The production heads and managers would ensure the smooth running of the operations and meet
the demand of production with adequate inventory. On the hand marketing and sales profeionals
would be responsible for effective marketing of the product and to forecast the demand of the
same. HR and administration professionals would be walking towards betterment of the existing
employees and also they will explore the employment gap and would fill the same with educated
and skilled workforce (Gill and Meyer, 2011). Finance department would be responsible for the
finical planning and forecasting while the warehouse profeionals would keep adequacy in
inventory and provide safety to the stored material.
4.7.2 HEALTH AND SAFETY POLICY
The company would ensure the health and safety of the employees within the business promises
trough an effective policy of health and safety. Company will adopt and install safety measures
such as insurance of the workforce, CCTV cameras, fire hose reel, fire extinguisher, fire alarm,
mock drills, woman safety through services, providing health environment etc. (Jackson, et al.
2013)
4.7.3 WORKING POLICY
The working policy of the company would be quite flexible such as individuals would adopt
work from home option when possible, flexible working hours, no alcohol policy within
premises, women safety, flexibility in leaves, usage of office’s facilities etc. (Collins et al. 2012)
4.7.4 MANAGEMENT TEAM
The figure below shows the management team of the company:

Figure 6: Management team
Source: Author’s work (2018)
4.8 COMPANY POLICY
4.8.1 CODE OF ETHICS
An effective and detailed code of conduct would be prepaid and set up by the company which
would morally manage the company and its stakeholders in day to day operations of the Design 4
U. the organization would frame a moral board which would be responsible for code of morals at
the workplace (Gill and Meyer, 2011).
4.8.2 INVESTOR RELATIONSHIPS POLICY
To meet the requirements of the consumers as well as stakeholders, company would perform and
practice information sharing system and also promote the dialogue with its investor or
shareholders.
Strategic
Board of directors
CEO, CMO, CTO
Tectical
Production and
marketing heads
HR and Finance
heads
operaiton
Team leads and
excecutives of
different
departments such
marketing, HR,
Finanace

4.8.3 CORPORATE SOCIAL RESPONSIBILITY
The organization will involve in CSR activities heavily and will work for the betterment of the
society as well as environment. The organization would greatly perform and promote CSR
activities such as charity (Schwartz, 2017).
4.8.4 DONATION AND CHARITY POLICY
Initially, the organization would donate a notable part of its profit to the society for the
betterment of the society and environment. As the organization will grow the share would be
raised and company will attempt to establish sustainable organization (Lindgreen and Swaen,
2010).
4.8.5 GOVERNMENT RULES AND REGULATION
There are several regulations has been formed by the Indian government, so the company would
provide recognition and comply with them. Also at the time of global expansion all the
international regulations would be considered and followed by Design 4 U Company (Schwartz,
2017).
4.8.6 INTELLECTUAL PROPERTY RIGHTS
The company “Design 4 U” will obey the IPR laws and will patent the innovation and plan used
for the materials. Also the logos and plans would be copyrighted by the company to ensure the
intellectuality. According to the legislations, the documents would be required for IPR are:
health and safety policy of the company, testing and validation report, ISO certificate, marketing
plans of the company, innovation of the good and start-up calculations.

4.9 BUSINESS MODEL
4.9.1 MAIN CORE BUSINESS MODEL
The company “Design 4 U” would be generating the revenue through the sales and servicing of
the product i.e. Towel dryer. The main cost drivers in the business would be equipment cost, RM
cost, administration expenses, rent and salary of the employees. The investment for the business
would be US$ 500,000. The success of the company would be based on the market share, profit
margin and sales of the company.
Revenue model of the company is shown below:
Figure 7: Revenue model
Source: Author’s work (2018)
Generate consumer values
-- innovation and creativity of Design 4 U
--Quality of the dryer
Marketing
--Achieve sales of brand in personal outlets
--solution on market vlaue
Selling
--online trade
--outlet and retail stores

4.9.2 CONSUMER RETENTION MODEL
Initially, company would provide offer vouchers and loyalty cards to the consumers which would
be profited the consumers on their next purchase. In addition, referral discount would be
provided to the consumers i.e. if they will take a consumer then they will get discount on the
product of the company (Stahl, et al. 2012). Also there would be a continuous email and phone
support for the consumers’ feedback and complaints. Also the loyalty of the consumers would be
highly prioritized which would reflect from services of company.

5.0 FINANCIAL PLAN SUMMERY
5.1 CASH REQUIRED
5.1.1 START-UP COST AND CASH REQUIREMENTS
Start-up expenses US$ (cost is in multiple of 100)
Legal activities 10
Inventory 8
Brochures 20
Equipment 1400
Insurance 10
rent 30
Logistic 200
Total expenses 1678 ($167800)
Start-up assets
Required cash 402
Inventory set up 50
Long-term 500
Total 952 ($95200)
Total requisite 2630
Start-up funding
Expenses to fund 1678

Assets to fund 952
Total funding needed 2630
Assets
Non-cash 550
Requirement of cash 402
Total 952 ($95200)
Capital & liabilities
Total liabilities 1000 ($100000)
Capital
Total capital 1630 ($163000)
Table 17: Start-up cost
Source: Author’s work (2018)
5.1.2 WORKING CAPITAL COST
PRODUCT YEAR 1 YEAR 2
US$ US$
Sales 3200000 6000000
Working Capital
@ 40% sales 1,280,000 2,400,000
Working Capital
Required 1,280,000 2,400,000
Table 18: Working capital requirement
Source: Author’s work (2018)
5.2 SOURCE OF FINANCE
The major source of finance for the company “Design 4 U” would be the loan amount sectioned
by the bank and the savings of the entrepreneur.

5.3 COMPANY OVERHEAD COST
5.3.1 PRODUCTION COST
Particular Design 4 U
US$
Labour cost 30
RM cost 40
Production cost 60
PRODUCT COST/
UNIT 130
Table 19: Cost for making one product
Source: Author’s work (2018)
5.3.2 SALES AND DISTRIBUTION COST
Table 20: Sales and distribution
MARKETING ACTIVITY YEAR 0 YEAR
1
US$ US$
Online marketing 1500 2000
Social media marketing 2000 3000
Lunching 500 1000
TV advertisement 1500 2000

Advertisement in
Newspaper 500 1000
6000 9000
Source: Author’s work (2018)
Product YEAR 0
US$
YEAR 1
US$
DESIGN 4 U
Number of units 2500 2800
Unit/price 145 150
Sales of Design 4 U 362500 422000
Table 21: sales cost
Source: Author’s work (2018)
5.4 PROJECT APPRAISAL
5.4.1. TECHNICAL AND TECHNOLOGICAL
Considering the technical and technological viability, the product i.e. towel dryer is surely and
inventively reasonable for the target audience because it uses a latest and upgraded technology to
perform the operation. The product will fulfil two different purposes with single equipment as it
will dry the towel and also will clean this (kill bacteria) using UV lights. This concept is quite
new and upgraded in this particular product. The product will be upgraded according to the
advancement in the technology and will fulfil the needs of the same in future.

5.4.2 FINANCIAL VIABILITY
The investment or start-up cost of the organization is completely based on the savings of
entrepreneurs and loan because 80 per cent of investment would occur through the savings and
rest 20 per cent would be availed by loan. The business model is quite innovative and has ability
to accomplish operating objectives of the company and fulfil the mission of the company in long
term. The business model would be viable in terms of profit i.e. sufficient for providing a return
to the business. It is expected that the loan would be repay in 5 years from the commencement of
the business and the business would fulfil the commitments to creditors (Brigham. and Houston,
2012).
5.5 FINANCIAL PLANNING
5.5.1 SALES PLANNING
Cost/Unit 2019
Cost/Unit 2020
142 143 144 145 146 147 148 149 150
Figures in $
Figure 8: sales planning

Source: Author’s work (2018)
The price for the product in initial year would be US$145 and it is expected that the sales would
rise in next year and accordingly the price of the product would be US$150. It is expected that
the sales would be increased by 10 per cent in one year.
5.7.2 COST PLANNING
The cost planning is an important art of financial planning because performance of business is
heavily relied on efficient and effective cost planning. The cost planning is dependent on the
cash flow of the company.
COST PLANNING 2019(US$) 2020(US$)
TOWEL DRYER Cost/Unit 145 150
Table 22: Cost planning
Source: Author’s work (2018)
Taking the cash flow statement of “Design 4 U” company into consideration, the cost planning
of the product is quite impressive as the product cost is about US$145 and in next year it would
become US$150.
5.7.3 PROFITABILITY
Considering the profitability of the company, the market estimation represents the decent and
influential net profit of the product as the unit cost is US$145 which reflects influential net
revenue for the company.

5.8 FINANCIAL PLANNING – FINANCING PERSPECTIVE
5.8.1 INITIAL INVESTMENT
Taking the star-up cost calculation into consideration, the total initial investment would be US$
500000 to establish business and its operations in India.
5.8.2 WORKING CAPITAL
Working capital requirements Year1
Current Asset Properties of owners
RM Inventory 20,000
Others 70,000
required Gross working capital 600,000
Liabilities 1000
Accountable payable 1500
Table 23: Cost planning
Source: Author’s work (2018)

5.8.3 PROJECTED PROFIT AND LOSS STATEMENT
Year Year 0
In US$’ 00
Year 1
In US$’ 00
Year 2
In US$’ 00
Revenue 3625 4220 5040
Direct COS 846 1040 120
Total COS 846 1040 120
Gross profit 2779 3180 3840
Expenses
Salary 1476 1620 174
Marketing, distribution
and sales
180 360 460
Taxes on payroll 254 270 288
Rent 360 360 360
Insurance 60 60 60
Utilities 60 60 60
Depreciation on
equipment
28.80 28.80 28.80
Total operating cost US$241860 US$
275880
US$29968
0
EBIT 390 450 882
Tax 794 102 237
Net profit US$ 18510 US$ 23760 US$ 55200
Table 24: Project profit
and loss

5.8.4 PROJECTED CASH FLOW
Year 1 Year 2 Year 3
Received cash
Operation cash
From Sales 1813 2110 2520
Receivables 1405 2043 2428
Total 3218 4153 4948
Additional cash
Borrowing 60 0 0
Total 3277 4150 4948
Expenditure
Payments of bills 1788 2381 2709
Spending 1476 1620 1740
Total 3264 4001 4449
Additional spending
Liabilities repayment 1412 1412 1412
Principal repayment
of borrowings
15 30 15
Total spend 3421 4172 4606
Cash flow net (144) (188) (342)
Balance 259 240 582
Table25: Projected cash flow

Source: Author’s work (2018)
5.8.5 PROJECTED BALANCE SHEET
Year 1 Year 2 Year 3
ASSETS
Cash 259 240 582
Receivable 408 475 568
Inventory cost 117 143 164
Other assets Nil Nil Nil
Total 784 858 1314
Assets (Long term)
Assets 500 500 500
Depreciation 29 58 85
Total 471 442 415
Total assets 1254 1300 1727
Liabilities (current )
Payable 214 194 225
Borrowing 45 15 0
Total 259 209 225
Liabilities (long
term)
858 717 575
Total liabilities 1117 926 800
Earnings 185 238 552
Retained (Earn.) (1678) (1493) (1255)

Paid in capital 1630 1630 1630
Total capital and
liabilities
1254 1300 1727
Net worth 137 375 926
Table 26: Projected balance sheet
Source: Author’s work (2018)
5.9 FUTURE – FINANCIAL PROSPECTIVE
5.9.1. YEAR 2 & 3 EXPANSION
Initially, in 2 and 3 year of the business company is planning to expand its business in the UK
and US. Along with the expansion of business organization will continuously focus in
establishing assets in India as organization would be offering the product through online retail
stores, portable retail stores and retail stores (Brigham, et al. 2016). Also company would be
estlabshing its outlets in different cities of India in 3rd year of business commencement.
5.9.2 YEAR 4 EXPANSION
It would be the crucial step for company because the company would be expanding its business
in Europe which is a wide market. The company is going to offer this through physical and
online retail stores in different countries of Europe. Financially, organization would avail local
subsidies and bank advances for expansion (Chandra, 2011).

5.9.3 YEAR 5 EXPANSION
By 5th year, organization is expecting huge profit from European market which would be
invested in American markets to enrich assets and workforce in the destinations. In all the above
mentioned year effecting cost and financial planning would be occurred by management of the
company.
5.10 BUSINESS FINANCIAL RISK AND CONTINGENCY
5.10.1 FINANCIAL RISK AND MITIGATING CONTROLS
Inadequate forecasting and budgeting may be the biggest financial risk because there may be
lack of financial resources due to this. Also it may affect the viability of the product’s financial
circumstance. To reduce or diminish the risk there are several controls such as organization must
hire educated and expected financial professionals, who have adequate knowledge of financial
subject area, there should internal and external audit of department on monthly basis, time to
time training should be provided to the employees of department and external consultancy may
involve in the planning (Brigham, et al. 2016).
5.10.2 CONTINGENCY PLANNING
It is essential for the organization to have and implement an effective contingency plan for
financial miss happening within the organization. All the effective advance measures would be
taken to abide the financial risks and separate fund would be allocated to the team as well.
Company would also conserve a particular amount of its profit for the any incident like this.

5.11 MAJOR FINANCIAL ISSUES/CONSTRAINS
The major financial issues involve inadequate budgeting, lack of finical resources, funding, loan
declination, economy rate of the countries, currency rate and many more (Madura, 2011.).
Majorly the company will face several issues at the time of expansion in foreign countries.

6.0 PRODUCTION PLANNING SUMMERY
6.1 MANUFACTURING PROCESS
The organization would employee latest and updated production approaches and practice in order
to combine the technology and innovation which would enrich the quality of the product greatly.
Modern and latest equipment and machineries would be used to produce the dryer and also
product differentiation technique would use to improve the market base.
Figure 9: product layout
6.2 PHYSICAL PLANT
Initially, a small plant unit would be opened in industrial area of Bangalore, India with lower
capacity. The plant in India would initially be served as the main manufacturing and production
facility. Further, as the company expands other big unit facilities in India as well as in foreign
market would be installed.

6.3 MACHINERY AND EQUIPMENT
The organization initially will only spend on machinery and other hardware would be on rent at
first. This would help company in managing the cost and as the expansion of the company would
be done organization will purchase the necessary equipment.
6.4 NAMES OF THE SUPPLIERS OF RAW MATERIAL
The suppliers of the company would be based in the India.
For outer material: Cello and Milton
For inner material: Sakhi enterprise
6.5 TECHNOLOGY UTILIZATION
Most innovated technology (UV for drying) would be used for the product of company which
drives the future market in electronic industry.
6.6 INVENTORY MANAGEMENT
To gain and create the competitive advantage in the market Lena manufacturing would be used
initially and to implement the cost-effective strategy JIT (Just in time) inventory procedures
would be used by the company. Also, SAP would be used to track the material within the
organization which would conserve the ecology (Moghaddam, et al. 2011).
6.7 SUSTAINABILITY PLANNING
The organization “Design 4 U” will ensure the sustainability throughout its operations which
would reduce the negative harms. Also, company will attempt to green production line and
power saving equipment within the premises of organization (Parisio and Glielmo, 2013). These

practices will help in building and enriching the relationship with the consumers as well other
stakeholders.
7.0 OPERATIONAL PLANNING SUMMERY
7.1 OVERVIEW OF OPERATION
“Design 4 U” would have an efficient board of directors which would involve CEO, CTO, and
CMO along with the operations, marketing, and HR and finance heads who would develop the
heretical tactics within the originations.
7.1.2l LEGAL IDENTITY
Considering the legal identity, the organization would be a sole proprietorship which is the most
key advantage of the company. There would be individuals on different level with respective
responsibilities. Moreover, “Design 4 U” would be setup as a sole proprietor organization in
India (Morris, et al. 2010).
7.1.3 INCORPORATION
It is expected that Company would be incorporated in May 2019 as a private limited company.
7.1.4 REGISTRATION
It is expected that the registration of the company with all the legal formality would be done on
June 2019 with the organizations house. The registration would involve several legal formalities
such as health and safety policy of employees and organization; domain legalization and rights;
validation and testing quality of products; ISO certificate; start-up cost evaluation and
registration of the land (Morris, et al. 2010).

7.1.5. REQUIREMENTS FOR LIMITED COMPANY
The basic prerequisites for limited company involve name of the organization, address of the
company, founder and director, information of the company’s share, MOA (memorandum of AR
association), AOA (Articles of associations), registered logo, trademark and patent of the
process. The company would come up with all the requirements at the time registration with
company house.
7.1.6 EXTERNAL ADVISOR
External advisor i.e. an outside guide would be needed for the “Design 4 U” to set up the
organization in India. The advisor must have knowledge and experience of legal formalities and
procedures of India. This practice would ensure the success of the company and also will enrich
the cash related strength in the India (Nambisan and Baron, 2013).
7.2 WORK OF OPERATION
7.2.1 BUSINESS HOURS
The business hours for the operations of the “Design 4 U” would be 09:00 AM to 06:00 from
Monday to Friday. The work timings and weekend off are for ensuring the higher organizational
effectiveness and to establish global working culture within the organization in India. Further the
outlets of the business would be operated in India from 09:00 AM to 10:00 PM in India.
7.2.2 STAFF MEMBERS
“Design 4 U” will have employees from different education background to serve the different
functions of the company such as operation, marketing, HR, finance etc. The recruitment and
selection would be free from discrimination as individuals from all backgrounds would be
invited involving male and female both. Detailed information of staff is shown below:

Staff Number
Head (Marketing, HR, finance and production) 4 (one for each department)
Mangers (Marketing, HR, finance,
production, Warehouse, and R&D)
6 (one for each department)
Team leads (Marketing, HR, finance,
production, Warehouse, and R&D)
6 (one for each department)
HR and administrative executives 2
Sales executives 4
Machine operators 8
Total 30
Table 27: Staff members
Source: Author’s work (2018)

7.2.3 WORK ORGANIZATIONAL CHART
Figure 10: The work organisation chart
Source: Author’s work (2018)
7.3 OPERATIVE PLANNING
7.3.1 WORKING HOURS FOR EMPLOYEES
The working hours for the staff of the Design 4 U would be 09:00 AM to 06:00 PM. Also the
timing would be flexible foe the employees who want to work from home (not applicable for all
departments).
7.3.2 WORK REQUIREMENT
Staff work requirement
HR manager To maintain the public relations and bridge the
Board of
directors
Production
Production
Managers
Team leads
Staff
Marketing
Marketing
managers
Team leads
staff
HR and
administration
HR managers
Team leads
staff
finance
Finance
mangers
Team leads
staff
R&D
R&D managers
Team leads
staff
Wareousing
Manager
staff

gap of employment in company
Finance manager To maintain financial databases and involve in
budgeting and forecasting
Marketing manager To maintain the marketing and sales activities
of the company and involve in demand
forecasting
Production manager To ensure the smooth running of the operations
R&D manager To focus on product innovation and
technological advancement
Heads of different departments To head the managers within the organization
and involve in
Team leads Follow the orders of managers and executing
the plans made by them
Machine operators To ensure the smooth running of the machines
and follow the orders of supervisors at
workplace
Table 28: Work requirement
Source: Author’s work (2018)
7.3.3 RECRUITMENT AND TRAINING
The employees would be recruited by the organization on the basis their educational background
and work experience in specific areas. The knowledge and skills of the employees would be
assessed before recruiting. Several training programs (involving on job training and off job

training programs) would be conducted to provide the adequate knowledge and skills to the
employees of the company.
7.3.4 MATERIAL AND TRAINING
To derive and sell the finish good i.e. towel dryer both manpower and material would be required
by the company. The inventories and training would help in combining the different parts of the
machine into a single product (Collins, et al. 2012).
7.3.5 FLOW OF ORDERS FOR GOODS/SERVICES
An effective demand forecasting method would be used to analyse and predict the demand of the
product in India and accordingly order would be place previously so the time of the consumers
could be reduced. This method will reduce the waiting time of the customers.
Figure 11: Flow of orders for goods / services
Selling
--online trade
--outlet and retail stores
Marketing
--Achieve sales of brand in personal outlets
--solution on market vlaue
Generate consumer values
-- innovation and creativity of Design 4 U
--Quality of the dryer

Source: Author’s work (2018)
7.3.6 HEALTH AND SAFETY REGULATION
The organization will consider the Factory Act 1948 and other health and safety legislations
formed by government while initiating the operations in India. The company would try to
provide a safe and secure environment to the employees. The business premises would be
equipped with CCTV cameras, fire splinters, ambulance, fire hose reel, fire alarm, fire
extinguisher and other security equipment (Lindgreen and Swaen, 2010). Apart from these
organization would get the employees enrolled for the insurance and also mediclaim procedures
would be performed. Mock drill will be performed in order provide practical knowledge of
emergency to the employees of the company.

7.4 LAYOUT INFORMATION
7.4.1 LAYOUT PREMISES
Figure 12: layout premises

8.0 DELVOPMENT PLANNING STRATEGY
8.1 FUTURE DELVOPMENT
8.1.1 SERVICE DEVELOPMENT
The company “Design 4 U” would majorly focus on aftersales services of the product of
company because positive feedbacks and approach of the consumers would enrich the net
revenue economy of the company. This will help the company in developing the positive and
sustainable image in Indian market.
8.1.2 PRODUCT DELVOPMENT
The company “Design 4 U” will continuously focus on the innovation and latest technology for
the product because 21st century is the era of technology which is rapidly chaining year by year.
The company will upgrade product time to time with new design, variant, model and new
technology. The product is the main soul of the business so this would be the prioritize function
for the company (Barney and Hesterly, 2010).
8.1.3 PRODUCT DIVERSIFICATION
After success of this product in India and other countries in which company is planning to
expand, the organization would go for the different products in the same category. It is expected
that after three years of establishment of the business, the company may focus on the different
electronic home appliances products (Hitt, et al. 2012).

8.1.4 MARKET DELVOPMENT
Market delvopment is the long term strategy of the company “Design 4 U” because the company
wants to become a market leader and to mark its present across the globe. The company has
planned to expand globally in second year from the commencement of the business i.e. after
completion of the one year marketers would assess the situation and would plan expansion in
UK. Further after one year the company would establish its unit in US because UK and Us are
most attractive market for this kind of product as individuals in these country are very much
concern about their health and safety. Further, after completion of this successful expansion
company would plan for Europe because Europe’s market is quite stable and expensive so firm
would require huge capital to start the business in Europe.
8.2 BACK UP PLAN
8.2.1 LONG-TERM PLAN
Considering the long term vision or plan of the company, Design 4 U wants to become a global
market leader in next 15 years with multiple electronic home appliances products and services.
The organization would always incline towards the betterment of the products and services and
would venture into international market. The aim of this company is not only to mark its
presence on globe but also be a sustainable global leader on which people can trust. Moreover,
the company wants to delve high brand recognition and loyalty in global Market (Hill, et al.
2014).
8.2.2 IMPORTANT ASSUMPTION
Initially, the major assumption that must be taken into consideration is that the economy of India
would rise with an influential rate and also the electronic industry will be on boom. Secondly, the

society of the India will accept the product as it would be helping them in being healthy and safe.
Thirdly, the labour, renounces and technology would favour the business model in the country.
The interest of the society of India is health and safety of the individuals and this interest would
be satisfied by the product.
8.2.3. RISK
The company in India may face several kinds of operational, functional, financial or
environmental risks. Initially, since it is a new item for the Indians so there is possibility that it
takes time for recognition. Further, the financial risks may occur which involve lack of funding,
inadequate budgeting and irregular forecasting. To abide the finical risk effective financial
planning would be required. Further the technical faults may occur so backup support systems
should be present (Hitt, et al. 2012). Lastly, breakdowns in machineries may occur so time to
time maintenance would be done.
8.3 BUSINESS DELVOPMENT STRATEGY AND IMPLEMENTATION
8.3.1 MARKETING STRATEGY
An effective integrated marketing communication method would be used by the company to
approach the client. Also the company will use both traditional as well as digital marketing
techniques to market and promote its product in Indian market. Different campaign and
launching and promotional events would be help in order to create the brand awareness.
8.3.2 PRICE STRATEGY
As the Indiana market is quite reserved and segregated company would use price penetration
strategy for its product in which initially the price of the product would be low and as the

demand increases price would be raised accordingly. This strategy will help company in gaining
and attracting the huge market share in India. The expected price of product is tabled below:
Price
strategy
Year1 (US$) Year2 (US$) Year3 (US$) Year4 (US$) Year5 (US$)
Towel dryer 145 150 200 250 300
Table 29: Price strategy
Source: Author’s work (2018)
8.3.3 OPERATIONAL STRATEGY
The focus or contrition of the company “Design 4 U” would be on administrations, items and
operations of the product to make the item differ from other companies.
Operational
strategy
Year 1 Year 2 Year3 Year 4 Year 5
Design 4 U Promoting
and
marketing of
the product
with demo
sample in
different
retail stores
of India
Opening
different
small outlets
and operating
small stalls
for small
period of
time and
global
expansion
Establish
Venture with the
government
heavily in order
to get more
recognized and
entering into US
Global
marketing
and
entering
into
Europe
Product
diversification
and changes
in existing
product
Table 30: Operational strategy
Source: Author’s work (2018)

8.3.4 FINANCIAL STRATEGY
Considering the financial strategy, the company will plan to repay the loan in 5 years and would
gather assets instead of liabilities. The company would have immense payable and receivable
process with influential ventures and trade out hand.
8.3.5 HRM STRATEGY
An effective HRM strategy would be implemented at the workplace of Design 4 U which will
involve fair compensation to employees, flexible working hours, labour welfare policies,
sufficient leaves, reward or incentive system, fair recruitment and selection process, efficient
training to the employees and other aspects of HRM. Moreover, the company would provide a
flexible, safe and productive working environment and culture to the employees of the company.
HRM
strategy
Year 1 Year 2 Year3 Year 4 Year 5
“Design 4
U”
Company
Estlabshing
effective
work culture
involving
norms,
values,
beliefs and
way of
working of
the
organization
Improving
job roles and
reporting
system
within the
organization
considering
the employee
satisfaction
Person centred
approach which
would deliver
the tactic –
career
delvopment,
communication
and other
trainings,
selection of
employees etc.
Skill
delvopment
programs
and other on
job and off
job trainings
Global workforce
and
implementation of
the international
HRM
Table 31: HRM strategy
Source: Author’s work (2018)

8.3.6 PROJECT CASH FLOW
8.4 FUND MANAGEMENT
8.4.1 PLAN FOR FUND DELVOPMENT
The company Design 4 U would be developing a five year finance enhancement plan for
upgrading the ventures and capital made by the firm. Further, expanding product in the global
market would raise the net revenue of the product because the currency and monetary standard in
US, UK and Europe are better than India (Chandra, 2011).
8.4.3 ORGANIZE FUND DELVOPMENT ACTIVITIES
Moreover, the organization would involve the consent of the board of directors in settling the
arrival of assets of new building plant offices, speculation, salaries and other pay instalments.
8.4.3 STAFF FUND ACTIVITIES
The organization going to assign the best profeionals for the enlistment and assessment of the
pay needs of the individuals within the organization. On the basis of advantages in association,
the staff would be benefited with the reward which would be extended by them.
8.4.4 MANAGING FUND DELVOPMENT WITHIN BUDGET
8.5 EXIT STRATEGY
The exit strategy refers to the strategy adopted by the businesses to overcome the failure of
business. Some basic exit strategy would incorporate merger & acquisition, IPO (Initial Public
Offerings), selling to a friendly individual, liquidation or close and making it cash cow. The
Design for you organization would approach to a friendly buyer to acquire the company or if

don’t find a suitable owner will go for the liquidation (Racaniello, 2011). This strategy will play
an important role if somehow functions and operations won’t as planned.

9.0 FINDINGS
Positive findings Negative findings Findings
 The price or cost of
the product is more
economical and less
than other alternatives
present in the Indian
market
 It uses UV rays to dry
and clean the towel
 It will provide healthy
and safe environment
as it kills the bacteria
from the towel which
are not done by
traditional dryer
 The product is easy to
use
 The product is
equipped with latest
and safe technology
 The product is
durable and long
lasting
 Product will not harm
environment by any
means (from
inception to usage)
o As the product is new
in Indian market, it
may face difficulties
to get recognized in
Indian society
o It is evident that the
target consumers in
India would be
housewives and
mothers so they may
face difficulties in in
operating the same
 The product would
easily dry and clean
the towel using in day
to day usage
 The utilization of UV
rays in dryer will
remove bacteria and
will dry the product
effectively
 It would be providing
a healthy
environment because
partially clean towel
may cause several
diseases
 This product would
be revolutionary
product in India as it
is only served in
metro cities right now
i.e. there is limited
availability of the
products in India
Table 32: Findings

Source: Author’s work (2018)
10.0 RECOMMENDATIONS
Following are the recommendations for the company “Design 4 U” that must be considered
while estlabshing operations:
 An effective analysis and screening of the environment of the country must be done
before entering into the market
 Company must focus on promotion and marketing of the product to enrich the brand
recognition and brand awareness
 The company must promote product at the healthcare centres and should enter into
alliance with different healthcare professionals
 Effective resource and financial planning should be occurred in order to gain and create
competitive advantage in the market.
 The product should be demonstrated by the executives to the individuals of the society

11.0 CONCLUSION
Form the above report, it can be stated that the product “Towel Dryer with UV Rays” of Design
4 U would be an innovative and useful product for the Indian population as it will enrich the
level of heath. The major concern of society is to maintain and enhance the health and safety
which would be satisfied with the product because it will dry and clean the towel with the help of
UV rays which kills the bacteria. The organization would be started as sole proprietorship in
Bangalore, India and as the company grows it would expand all over the world.

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