Toyota's Applied Research Strategies for Addressing Social, Political and Environmental Concerns

Toyota - Initiate and lead applied research

Introduction
As the number of businesses increases globally, so is competition in every sector thus making
research a fundamental requirement every business must conduct so as to retain its market
position. The automobile industry has been at the forefront of this initiative due to the increasing
competition as well as pressure from social, political and environmental fronts. This has resulted
in Automobile companies needing to adopt major reforms aimed at addressing the concerns but
these have only been possible through the application of in-depth research (Wickham, 2016). For
this analysis, the company Toyota shall be analysed to determine research strategies applied by
the company with regard to addressing social, political and environmental concerns raised in
recent years. While the pressure has been intense on most automobile companies, Toyota has
demonstrated the most adaptability with regard to adopting the changes thus making it the most
suitable research subject to be used in this analysis. Toyota has been in operation since 1956 and
grown to be among the largest automobile companies globally thus placing it at the forefront of
addressing social corporate initializes (Chambers, 2018). The company has also experienced
several scandals in the past which have highlighted the company’s reputation which further
makes the company attractive to perform an applied research study to determine important
approaches adopted by the company to address the social, political and environmental pressures
experienced by the company.
References:
Wickham, H. (2016). ggplot2: elegant graphics for data analysis. Springer.
Chambers, J. M. (2018). Graphical methods for data analysis. CRC Press.

Part 1.1 to 1.7 - Applied Research Strategies
1.1 –applied research purpose and needs of the target group
• Addressing social, legal and environmental concerns – Toyota will need to identify and
address social, political and environmental concerns as part of the organization
contributions towards corporate social responsibility (Krueger & Casey, 2014)
• Addressing serious vehicle malfunctions resulting in many accidents and deaths – the
past decade has registered some serious vehicle malfunctions That Toyota has had to
address so as to retain customer confidence
• Expanding to major Asia markets – Asia is today among the largest consumer markets
thus Toyota will have to develop strategies to enter the market which adhering to the
countries investor regulation, creating employment while addressing social corporate
responsibility concerns in the region.
• reducingCO2 emissions – with the concerns over pollution and global warming on the
rise it has become important for Toyota to address the concern by developing
automobiles which produce fewer emissions as well as thus helping reduce pollution and
its health and environment effects on the animals and plants.
• Increasing the production of environmentally friendly vehicles – Toyota will have to
increase the number and efficiency of zero-emissions vehicles such as electric cars and
hybrids so as to retain consumer confidence Robson & McCartan, 2016). Toyota remains
among the major producers of hybrid vehicles globally but the company will have to
develop new technology to remain ahead of competition
1.2 policies and procedures in relation to conducting research
• customer relations data collected from reviews
• environmental organization data on carbon emissions
• political and legal research guidelines related to data collections
1.3-Mechanisms for collecting and maintaining data
• data collected using both qualitative and quantitative approaches
• online data banks have been used to perform qualitative research and collect data