Project Planning of Toyota Automobiles: Branding and Consumer Perception

Running head: BRANDING AND CONSUMER PERCEPTION
Branding and consumer perception
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BRANDING AND CONSUMER PERCEPTION
Table of Contents
Project Planning of Toyota Automobiles........................................................................................4
Background..................................................................................................................................4
Business Goals and Change.........................................................................................................4
Project Goals................................................................................................................................5
Scope............................................................................................................................................5
Purpose of Plan............................................................................................................................6
Problems or Issues.......................................................................................................................6
Project Plan Amendment.................................................................................................................7
Detailed Analysis of the mentioned Issues..................................................................................7
The amended projected plan:.......................................................................................................8
Advantages of the amendment- involvement of marketing to the project...................................9
Strengthening of supply chains of Toyota:..................................................................................9
Attracting dealers and distributors:..............................................................................................9
Attracting end customers:..........................................................................................................10
Brand image strengthening:.......................................................................................................10
First Progress Report.....................................................................................................................11
Recommendation.......................................................................................................................11
Approvals...................................................................................................................................11

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BRANDING AND CONSUMER PERCEPTION
Timeline.....................................................................................................................................12
Timeline Table...........................................................................................................................12
Second progress report:.................................................................................................................12
Gantt chart.................................................................................................................................14
References:....................................................................................................................................15

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BRANDING AND CONSUMER PERCEPTION
Project Planning of Toyota Automobiles
Background
Toyota Motors is an organization that mainly engages itself in the manufacturing of large
scale automobiles from the different plants of the company located all around the world. The
main business operations of the company are therefore largely the manufacturing, assembling
and delivering the automotive products to the customers of the business. The business of the
company is spread in mostly a large part of the globe and therefore enjoys a healthy brand name
of its own. The company was the first to build the Toyota Production System and also implement
the lean manu8facturing system in the organization. The 7 different principles that were
implemented in the production system of the business was one of the main reasons that led to the
development of the brand performance of the organization and also enhanced the customer
perception of the business. Toyota Motor Company has the reputation of topping the list of the
most preferred consumer car for a number of times in a line as because it uses superior
technology and presents a superior image to the customers to maintain a proper reputation. For
example apart from the other companies the management of Toyota ensures special safety
features in all of its cars which helps it to become the very best in the business and helps to gain
a competitive advantage over its rivals in different markets.
Business Goals and Change
Toyota announced a number of major goals that are to be achieved over a period of 35
years to address the key global environmental issues like that of climate change, water shortages,
resource depletion and degradation of biodiversity. The environmental planning of the company
has been named Toyota Environmental Challenge 2050 and it aims to reduce the negative impact