This article provides a SWOT analysis of Toyota, highlighting its strengths in innovation and global supply chain management, weaknesses in hierarchical organizational structure and dependence on suppliers, opportunities in developing markets and environmentally friendly vehicles, and threats from competitors and exchange rates.
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Swot Analyses for Toyota
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Strength:The stronger points of Toyota professional human resource is to grow big where the huge power is set throughout the world. They have investments in getting the resources and then they also get big with better innovation in organization culture. From wide practiced management systems, to the lean manufacturing details, Toyota has been able to work on improving the brand image which is considered to be the important point. The strong diversified portfolio includes different product varieties with advanced technologies that are considered important as an innovator (Li et al., 2016). The hi-fi technology is introduced for hybrid cars in the market with global supply chain management. They have been able to reach the outlets, branch companies and other manufacturing factories which are set in and around the world. A higher production capability of Toyota gives a major serious competition which is related to contemporaries on the point with higher capacity production of the cars. The development of product and operations are considered important especially in producing a better and environmentally friendly vehicle technologies, with safety of vehicle and a better information technology (Debnath, 2015). The company is able to work on better research sectors with forward looking and leading-edge technology development. The product development helps in upgrading of existing systems effectively. The strong image of the brand and the rapid innovation generally helps in improving global supply chain which is also a strength that helps in enabling resilience with the market-based risks minimization. Weakness:The weakness is about the dependence on suppliers where Toyota has suppliers in the world and they are depending upon them. This makes the production relatively slower. The markets of Toyota has been for the green vehicle technology where the failure has been seen to grab the market with implementation of system accurately. The market of China and India is considered to be launching the vehicles, but the negative publicity happens when there are recalls
of larger vehicles. There are problems of hierarchical organizational structure where the effects of products to be recalled in recent years needs to be handled through adjustments to reduce the weakness which is based on a particular structure of organization. This part of analysis shows about how Toyota can work on the improvement through properly emphasizing on the quality of products delivered to the customers. Opportunities: The growth of the developing nations includes the discussions of perspectives which are changing and now they are mainly inclined towards buying new and trendy cars. The demand of the cars has been seen to increase with green vehicle technology that is able to focus on getting a better revenue with innovation (Dominici, 2017). The growing concerns are about the environmental pollution, where people in the world needs to be concerned about handling environmental degradation with willingness to do their bit. Hence, this time there is a requirement to popularize the environmentally friendly sector of Toyota. The markets are developing with rising demands for a better fuel-efficient automobiles. The growing interests are seen to be advanced with weak Japanese Yen vs. US Dollar. The developing markets generally present better opportunities to increase the revenue with further penetration into the markets. Here, the current trends are for the increased demands and interests that hold a higher fuel efficiency and advanced electronics present a better opportunity for Toyota for focusing on innovation and directions (Wang et al., 2017). Threats: There are different competitors in the market like Volkswagen, Ford etc. who are finding it hard to strongly put their feet in the market. The company also has threats due to the high pricing of
raw materials with increasing the costs of the end products. The lower profits are seen to be a major threat of exchange rates where the revenues are then sent back to Japan in Yen. It became a lower profit when compared to the other currencies as well. The threats are related to the low costs competitors where the rapid innovation of the other companies has brought a major setback for the companies like Toyota. The company also face a major threat of competitor with the lower costs of the automobiles which are seen to be set from the Korean and the Chinese manufacturers (Plenertand Plenert, 2018). Their presence is seen to be dominating in the foreign markets effectively, where the company is also experiencing about the rapid innovation threats for competitors like GM, Honda, and Ford. The innovation is mainly to ensure about the competitive advantages that are set through the innovation programs. References Debnath, S.C., 2015. Environmental regulations become restriction or a cause for innovation–a case study of Toyota Prius and Nissan Leaf.Procedia-Social and Behavioral Sciences,195, pp.324-333. Dominici, G., 2017. Systems Thinking Research in the Twenty-First Century: A SWOT Analysis.International Journal of Systems and Society (IJSS),4(1), pp.10-18. Li, C.Z., Hong, J., Xue, F., Shen, G.Q., Xu, X. and Luo, L., 2016. SWOT analysis and Internet of Things-enabled platform for prefabrication housing production in Hong Kong.Habitat International,57, pp.74-87. Plenert, G. and Plenert, J., 2018.Strategic Excellence in the Architecture, Engineering, and Construction Industries: How AEC Firms Can Develop and Execute Strategy Using Lean Six Sigma. Productivity Press.
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Wang, X., Li, C., Shang, J., Yang, C., Zhang, B. and Ke, X., 2017. Strategic Choices of China’s New Energy Vehicle Industry: An Analysis Based on ANP and SWOT.Energies,10(4), p.537.