Changes in Trading Patterns and Market Models for E-Business

Running head: CHANGES IN TRADING PATTERNS AND MARKET MODELS 1
Changes in trading patterns and market models
Student’s name
Professor’s name
Institutional Affiliation
Date

CHANGES IN TRADING PATTERNS AND MARKET MODELS 2
Table of content
Table of content...............................................................................................................................2
Changes in trading patterns and market models enabled e-business...............................................3
Introduction..................................................................................................................................3
The capabilities of e-commerce and observed changes...............................................................4
The rivalry among the existing competitors................................................................................4
The barriers to entry.....................................................................................................................4
The threat of new substitute products..........................................................................................5
The Strength of suppliers.............................................................................................................5
The bargaining power of buyers..................................................................................................5
S-commerce model (Social Commerce)..........................................................................................6
The relevance of the Technology Acceptance Model.....................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................8
Appendix........................................................................................................................................10

CHANGES IN TRADING PATTERNS AND MARKET MODELS 3
Changes in trading patterns and market models enabled e-business
Introduction
The electronic-commerce is described as an aspect of the market or a business enabled through
the internet. The electronic-commerce is becoming the primary means of carrying out the
business today indicated by the high percentage of money spent on the internet. According to the
research conducted by Forrester researcher, the US internet retail is approximated to reach close
to $ 278.9 billion in the year 2015. Therefore, the outcome of this research has shown that the
economic influence of e-commerce is increasing tremendously. The online-based industries,
internet-based organizations and the market researchers are in the process of understanding and
detecting the behaviors of the online customers, hence more research on this field is needed.
Therefore, this piece will investigate the way e-commerce has transformed business, the
structure, the trends in shopping among the consumers, and the competitive dynamics among the
business firms. Lastly, analyze the impact of the S-commerce (social commerce) on the
consumers' behavior in purchasing with the help of TAM (Technology Acceptance Model)
framework (Monkkonen, Wong, & Begley, 2012).
Many researchers like the IS (information systems) have investigated the online customers
concerning internet shopping adoption. The commonly used adoption model is the Davis's
(1989) TAM (Technology acceptance model) concept. This is an adjustment of the concept of
TRA (The reasoned action) used in forecasting information systems. The technology acceptance
model has two aspects, the PU (perceived usefulness and PEOU (perceived ease of use). These
two aspects are then compared with the decisions made by the clients. The primary objective of
establishing the TAM was to define the adoption of new technology although the researchers are
now using the model in investigating the online customers' behavior. The decision in buying on