Trailfinders: Sustainable Tourism and Future Expansion Plan

This presentation discusses Trailfinders, a British travel company in UK and Ireland, and their sustainable tourism and future expansion plan. It covers their short and long term goals, current operational issues, plans for market and product development, and values.

Goals
Short and long term goals – This means goals that
completes within 1 year is known as short term goals.
Moreover, goals that completes more than 3 or 5 years
is known as long term goals. In relation to Trailfinders,
short and long term goals are explained below:
To use the framework of sustainability on UK
tourism industry
To determine the challenges or problems that may
face by Trailfinders within 1 year.
To increase the number of guests in Trailfinders by
2025.
To use ways that Trailfinders would reduce the
challenges of future sustainability and expansion
plan.
To attain sustainable tourism development by
managing changes and satisfying people up to 2025.
Trailfinders is the British travel company in UK and Ireland.
This was founded in 1970 by Sir Mike Gooley. The
organization has 39 travel centres that offers different types
of travelling services to their guests and customers. The
management understand the needs and prepare a schedule
for providing services. The aim of organization is to create
sustainable tourism and future expansion plan. It has been
seen that different types of challenges faces by Trailfinders
while running business such as climate change, taxation,
cross border regulation, supply chain and others that affected
their business and productivity. This is important for
organization to understand the issues and challenges faced
by industry and put their efforts to resolve such issues. The
management of such organization plays an important role in
tourism industry as it analysis environment and contributes
to sustainable activities that can help to manage functions
and activities. The travel and tourism industry is designed to
provide different kind of travel services to their customers
and maintain higher performance. The company needs to
bring changes and new activities in their industry that can
help to operate a business continuously.
Values
Trailfinders was formed by Mike Gooley with a staff of 4 as an overland tour operator. The
management of selected organization understand the needs and wants of their customers which can help to
maintain higher performance. In 1977, company recorded their first profit and connected directly into the
Airline Computer Reservation System that made smooth operation. The organization make the use of new
technology and digital communication in order to reach their targeted customers and increase organizational
performance. This is important for each organization to understand how customers have influenced and
manage work properly. The company offers different types of travelling and tourism services for their
customers by using new technology that supported to achieve organizational vision. The company has
expanded its routes for the purpose of providing new experience and services to their guests that supports to
develop organizational productivity and performance.
The company is having good experience in formulating tour packages as it has developed number of
tour packages in past period that helped to operate their business regularly and managed the all activities.
The vision of Trailfinders is to exceed expectations of their suppliers, clients and staff that would help to
attain the competitive advantages. Due to increasing changes and lifestyle of people it became most important
for organization to create a sustainable tourism in their industry. The management needs to understand the
needs and contribute in all activities that could provide the satisfaction and maintain higher performance.
The chosen organization focused on responsible tourism that have in the heart of tours since day one. Anyone
enjoyed hiking, snorkelling, and other form of travel as they have responsibility to take care of planet. The
management make the use of digital marketing channel and services for the purpose of providing
information and maintain higher performance by offering good quality of travelling services to their
customers. The tour adviser, guides their guests and provide all information regarding visiting places and
tour packages (Patten, 2020).
Vision The vision statement is “To be world’s
most trusted and innovative tourism company
by influencing guests and others.”
Overview
CONCLUSION
From the above it can be concluded that tourism industry
is providing different types of travel and tourism services
to their customers that can help to develop organizational
productivity. To create a sustainable tourism and
implementing future plans there is need to have proper
planning and strategies which used by company to
improve past performance and maintain higher
productivity.
)
es. The CSR activities of
organization goes down
due to lack of society
trust, honesty and
changing behaviour
(Edgell, 2019).
Current operational issues that ensures organisation’s sustainable
growth?
Currently, the company is dealing with the following difficulties in
terms of operations and long-term growth:Globalization: This is a
significant issue that develops when transferring goods and services
from one country to another. It is difficult for Trailfinders to give a
decent and unique experience to their consumers without establishing
standardised standards and regulations. To achieve long-term success,
a company must understand how to interact with international
travellers (Higgins-Desbiolles and et.al, 2019).Taxation: Tourism has
been identified as one of the most taxed sectors, as it pays a higher tax
rate to the government, which has an impact on organisational
productivity. Trailfinders are confronting the difficulty of shifting and
increasing tax rates as a result of the changing administration, which
is causing operational and long-term growth issues. To resolve this
issue, government must come to realise that tourists already
contributed to local economy through purchasing, travel retail, and
visiting places. There is need to charge average price from tourism
company that can help to contribute in sustainable growth.
Travel marketing – This is another issue facing by Trailfinders as
marketing expenses of company increasing day by day that created
challenge to operate their business. To provide information and
influence number of people marketing is important which should be
used by organization as it helps to make buying decisions. To use
digital marketing and social media cost of chosen organization
increases that affected organizational productivity and profitability
( Torkington, Stanford and Guiver, 2020).
Impact of operation on environment and CSR activities of chosen
organization
Trailfinders' operational activities have a negative influence on the
environment and CSR initiatives, which has harmed the company's
performance. People or visitors are shifting their purchasing habits
and opting for different organisations to arrange tour packages.
Because of a lack of public trust, honesty, and changing behaviour,
organisations' CSR operations are declining (Edgell, 2019).
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Foundation Year Research Project State the plans of the organisation in terms of market development
and product development
It is critical to improve operational activities of firm strategies that people
utilise to make changes in their current performance. Marketing
management plays a key role in increasing organisational productivity by
conducting environment analyses that help businesses run more efficiently.
For the purpose of running a firm, Trailfinders uses Ansoff's growth
matrix, which is outlined below:Market Expansion: It has to do with
expanding a company's sales by selling existing products in an existing
market. This is critical for a company's ability to influence customers by
selling existing products at a cheaper price, which can assist improve sales.
Trailfinders might employ this method by lowering the cost of its travel
and tourist services in the present market, which would help to influence
consumers and increase sales.(Mtapuri and Giampiccoli, 2019).
Product development refers to the process of introducing new items to a
current market in order to increase sales and attract new customers.
Trailfinders can take advantage of this by introducing new tour packages
and other services that will aid in the growth of the organization's
operations. This also aids in maintaining higher levels of performance
(Kumar, 2020).Market development: This technique entails selling existing
items in new markets, which can aid in organisational performance and
productivity management. Trailfinders can employ a market development
strategy by entering a new market and providing tourism services that
incorporate new technology, which will aid in the development of
organisational performance and the enhancement of brand image (Bello
and Kamanga, 2020).
Diversification: This plan concentrates mostly on accessing new markets
by introducing new items that can aid in the development of organisational
performance. This can be used to choose a company to offer new tourism
packages in a new market or country, which could help to impact the
number of people and boost organisational productivity. This also aids in
the maintenance of higher performance by coordinating all functions and
activities. As a result of the foregoing, Trailfinders should diversify by
deciding on new tourism packages and new markets, which will assist to
impact the number of consumers and the growth of the business industry.
This also helps to brings changes in their existing performance by
formulating and implementing effective planning.
Past Operation
Trailfinders was formed by Mike Gooley with a staff of 4 as an overland tour operator. The
management of selected organization understand the needs and wants of their customers which can help to maintain higher performance.
In 1977, company recorded their first profit and connected directly into the Airline Computer Reservation System that made smooth operation.
The organization make the use of new technology and digital communication in order to reach their targeted customers and increase
organizational performance. This is important for each organization to understand how customers have influenced and manage work properly.
The company offers different types of travelling and tourism services for their customers by using new technology that supported to achieve
organizational vision. The company has expanded its routes for the purpose of providing new experience and services to their guests that
supports to develop organizational productivity and performance.
The company is having good experience in formulating tour packages as it has developed number of tour packages in past period that
helped to operate their business regularly and managed the all activities. The vision of Trailfinders is to exceed expectations of their suppliers,
clients and staff that would help to attain the competitive advantages. Due to increasing changes and lifestyle of people it became most important
for organization to create a sustainable tourism in their industry. The management needs to understand the needs and contribute in all activities
that could provide the satisfaction and maintain higher performance. The chosen organization focused on responsible tourism that have in the
heart of tours since day one. Anyone enjoyed hiking, snorkelling, and other form of travel as they have responsibility to take care of planet. The
management make the use of digital marketing channel and services for the purpose of providing information and maintain higher performance
by offering good quality of travelling services to their customers. The tour adviser, guides their guests and provide all information regarding
visiting places and tour packages (Patten, 2020).