Essendon Food Solutions

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Name of the student
Name of the university
Author note

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Introduction to the company and the scenario
Jonathan and Henry established Essendon Food Solutions (EFS) while inducing creativity
and innovation in the diverse operational units. Both the founder members of the organization
had specialist knowledge on microbiology and food technology which permitted the founder
members in refining the innovativeness of the organization. The concerned organization holds
two subsidiaries under the flagship, EnzymeTech and Essendon Emulsifiers. However, there are
significant amount of issues in the organization which has restricted their capability of increasing
the innovativeness of the same while functioning in the diverse economies. The research will
evaluate the diverse internal, external, marketing, technological and leadership aspects of the
organization which is restricting the potencies of the same in upholding the innovative
frameworks.
Internal
The concerned company employs more than 800 employees under two subsidiaries,
EnzymeTech and Essendon Emulsifiers, which is headed by a general manager. The organization
holds a top- down management approach where autonomy and stringent policies are framed with
the objective of refining the limit of operation of the employees. Again, the company culture
clearly mandated the inclusion of diverse senior executives from the ranks that are being
served by the same over a period of years in the company.
The corporate culture enabled the organization in retaining the talents and developing the
workforce potencies through the application of skilled management personnel. Moreover, it has
been noted that most of the employees have a degree in Microbiology which is a standard HR
activity undertaken by the organizational management. However, it has been noted that the

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organization holds lesser people with the process based knowledge which might affect the limit
of process based functions of the venture while functioning in the diverse economies.
Jonathan and Henry, the CEO of the holding organization highly appreciates the
involvement of skilled workforce in the diverse process based functions that are planned by the
business. The inclusion of skilled and efficient candidates in the organization enabled the same
in empowering the performance of the diverse departments. However, Teece, Peteraf and Leih
(2016) stated that the diverse changes in the organizational process based functions are
critically based on the experience and practical knowledge which is again an important factor for
the performance of the businesses. It has been noted that the organization faced significant issues
in developing a well collaborative R&D team which is again affecting he limit of process based
functions of the venture.
The absence of change readiness among the employees in the R&D department and
absence of collaboration with the CFO also disabled the organization n maintaining the
efficiency of the propositions. It has been noted that the R&D staff in the organization resisted to
the diverse modifications in the organizational process based functions while resisting to leave
Adelaide for a day, which again restricted the potencies of the organization in refining
performance. Again, the absence of practical knowledge of the staff members in the R&D
departments affected the potencies of the organization in refining the limit of process based
functions.
External
The diverse external factors are considered to be a critical part of the success factors
that are considered by the businesses while functioning in diverse markets. It has been noted that

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EnzymeTech faced severe issues relating to the intense competition that is being faced by the
same in the markets. The intense competition in the market affected the potencies of the
organization in refining the efficiency of the propositions or retaining the trust and loyalty of the
customers. The intense competition in the markets affected the limit of process based functions
of the venture while functioning in the diverse economies. The absence of collaboration among
the diverse stakeholders affected the capability of the organization in retaining the performance
of the same while functioning in the diverse economies.
Park (2017) noted that increasing competition in the diverse economies significantly
restricts to the organizational performance while functioning in the diverse economies. It has
been noted that the organization absence ed resources for backing the expansion related
objective of the same while functioning in diverse market structures. The absence of efficient
resource and the senior executive’s belief of restricting the organizational process based
functions to Australian markets affected the limit of sustainability. It has been noted that the
Australian markets are already saturated which affected the growth objectives of the venture.
Marketing
The diverse marketing process based functions that are initiated by the organizations
are specifically based on marketing the propositions. In this relation, the diverse changes in the
product and the services that are proposed by the organization are related to the interactions with
the customers and assessment of the needs of the same. However, the concerned organization
failed to develop efficient links of communication with the customers due to the non-
responsiveness of the staff members. The absence of collaboration among the staff members
and their unwilling attitude to leave Adelaide even for a day restricted the potencies of the
organization in identifying the changing needs of the customers. Teece and Leih (2016) stated

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that the IMC (Integrated Marketing Communication) based process based functions of a venture
enable the same in refining the limit of communication with the customers. However, the
absence of collaborative mentality of the staff members towards going to individual customers
for holding communication affected the potencies of the venture in defining the changing
preferences the customers for refining he product development process.
Technology
The technological innovations in the organization is supported through the knowledge of
the CEO on the field of business. However, the absence of practical experience of the people
working in the organization restricted the change related potencies of the venture. Pinho and
Prange (2016) opined that the organization’ technological innovations are backed by the
experience and technical knowledge of the people. The concerned organization employed
knowledgeable candidates, good at their academics in the field of Microbiology. However, the
absence of practical knowledge among the candidates affected the potencies of the same in
upholding the efficiency of the process based functions as per the changing expectations of the
customers. On the other hand, the organization absence ed in technological medium for holding
efficient communication with the customers which again affected their capability of innovation.
Strategic leadership
The strategic leadership of an organization enables the same in upholding the efficiency
of the process based functions in orientation with the sustenance related needs of the
organizations. Annarelli and Nonino (2016) opined that the strategic orientation of the
organizations are reliant on the contributions that are made by the leaders towards the sustenance
of the ventures. The founders of the organization held the vision that the diverse modifications
in the organizational process based functions are held through the knowledge of the candidates

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over the genre of business. On the other hand, the recruitment of resilient workforce which is
saturated with the knowledge affected the potencies of the R&D team to improve the limit of
innovations in the organizational propositions. The leaders of the organization are confused
towards the recruitment of a new CEO has also affected the limit of process based functions of
the venture.
Analysis
The assessment of the organizational case clearly reflected on the loopholes in the
structure and leadership approaches which affected the performance of the venture. The leaders
in the organization held the opinion that the inclusion of knowledgeable workforce would enable
the venture in refining the limit of process based functions. However, the absence of practical
knowledge among the employees might affect the limit of operation of the venture while making
expansion in diverse economies. On the other hand, the absence of predefined communication
channels affected the potencies of the organization in ensuring communicative links between the
R&D department and the consumers. The absence of effective links of communication affected
the organization in enhancing the innovativeness of the same while functioning in the diverse
economies (Henisz 2016). Therefore, the organization faced intense competition in the markets
due to their absence of efficient innovativeness culture and diversity of propositions. Apart
from all the loopholes, the organization developed a well-knit culture of promoting the
experienced executives from diverse ranks with the objective of maintaining the efficiency of
the business process based functions as per the sustenance related needs of the same.
Recommendations
The recommended course of action that might be undertaken by the organization are:

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 Developing communication channels between the R&D department and the
consumers: The development of communication channels between he R&D staffs and
the customers would enable the organization in influencing the innovativeness in the
product development stages. On the other hand, the technological infusions in
communicational channels, like the implementation of CRM, would enable the
organization in reducing their dependence on the R&D staffs to attend the clients
physically while bringing forth modifications in the products.
 Recruitment of staffs having practical knowledge on the processes: The recruitment of
candidates with practical knowledge on the processes would enable the organization in
empowering the design of the process based functions. It would also enable the
organization in micro-managing the operation of the venture for attaining the sustainable
goals.
Conclusion
Therefore, the concerned research critically examined the position of the case
organization and advocated the diverse means through which the business might empower
change in the organizational structure and process based functions. The assessment of the
diverse situations that are faced by the organization, during the research, enabled in developing
a clear idea on the diverse modifications that might implemented by the business for
sustenance and growth.

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References
Annarelli, A. and Nonino, F., 2016. Strategic and operational management of organizational
resilience: Current state of research and future directions. Omega, 62, pp.1-18.
Henisz, W.J., 2016. The dynamic capability of corporate diplomacy. Global Strategy
Journal, 6(3), pp.183-196.
Park, H., 2017. Technology convergence, open innovation, and dynamic economy. Journal of
Open Innovation: Technology, Market, and Complexity, 3(4), p.24.
Pinho, J.C. and Prange, C., 2016. The effect of social networks and dynamic internationalization
potencies on international performance. Journal of World Business, 51(3), pp.391-403.
Teece, D. and Leih, S., 2016. Uncertainty, innovation, and dynamic potencies: An
introduction. California Management Review, 58(4), pp.5-12.
Teece, D., Peteraf, M. and Leih, S., 2016. Dynamic potencies and organizational agility: Risk,
uncertainty, and strategy in the innovation economy. California Management Review, 58(4),
pp.13-35.