Transformational Leadership: Importance of Mission and Vision Statements in Organizational Change

Running head: TRANSFORMATIONAL LEADERSHIP
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Slide 2
Mission Statement is very important for a company to express the purpose of the
company to the investors and the customers. The company has various purposes that it aims to
fulfill. These aims include the internal organizational aims and the external objectives. Therefore
the mission statement must be devised in a way that the company’s objectives are expressed in a
balanced manner (Rajasekar, 2013). The investors looks closely towards the mission statement of
a company so that they know that the amount of money invested is in a company that has a
proper objective to proceed ahead.
With the shift in strategic thinking of an organization the company is also expected to
change the mission statement to be in sync with the changed objectives. The company must look
for a long term purpose that needs to be fulfilled and then form the mission statement so that the
same is reflected. The mission statement is usually the company’s details in a short statement.
Slide 3
During the time of Steve Jobs the mission statement of Apple was “Man is the creator of
change in this world. As such, he should be above systems and structures, and not subordinate
to them.” The mission statement of Apple has gone through a lot of changes with the years.
Another mission statement that was used was “To make a contribution to the world by making
tools for the mind that advance humankind.” Steve Jobs was a business visionary and he had
personally taken care of the company becoming immensely successful. The company is presently
having Tim Cook as the CEO and present mission statement of the company is “Apple designs
Macs, the best personal computers in the world, along with OS X, iLife, iWork and
professional software. Apple leads the digital music revolution with its iPods and iTunes

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online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App
store, and is defining the future of mobile media and computing devices with iPad”
(Apple.com, 2018)
Slide 4
Vision statement is broader than the mission statement of a company. The vision
statement includes the values of the company and this is even broader than the mission
statement. The vision statements is the reflection of the philosophy of the company and its
position about various commercial as well as social issues (Taiwo, Agwu & Lawal, 2016).
It is important for many of the investors to see that the vision of the company is in sync
with their own strategic vision. Often the mission and vision combines to form the strategy of the
company. The strategy is the short term actions taken to fulfill the long term mission and vision
of the company (Kirkpatrick, 2017). The employees and the higher management often refer to
the vision of the company for their actions and plan of actions. It is the vision of the company
that holds the large Multinational Companies as one single entity throughout the world.
Slide 5
The present Vision Statement of Apple is as follows “We believe that we are on the face
of the earth to make great products and that’s not changing. We are constantly focusing on
innovating. We believe in the simple not the complex. We believe that we need to own and
control the primary technologies behind the products that we make, and participate only in
markets where we can make a significant contribution. We believe in saying no to thousands
of projects, so that we can really focus on the few that are truly important and meaningful to
us. We believe in deep collaboration and cross-pollination of our groups, which allow us to