Marketing Mix Factors for Hilton Hotel, London

Travel and Tourism
Marketing
Table of Contents

INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
Marketing mix factors.......................................................................................................................3
Respond to comment made by other..................................................................................................5
CONCLUSION.....................................................................................................................................6
REFERENCES......................................................................................................................................7

INTRODUCTION
Marketing is a process defined as promoting company’s products and services in
target market. This report is based on the Hilton Hotel, London. In this report different
elements of marketing mix will be discuss in respect to Hilton Hotel, London.
MAIN BODY
Marketing mix factors
Marketing mix is a analytical tool comprises with different elements such as product,
price, promotion and other factors associated with the organization. All such factors
associated with marketing mix drives organizations to take competitive advantages in the
target market sector.
Product: Hilton Hotel is among the luxury hotel in United Kingdom. Hotel is well known for
its luxury facilities and services that deliver into best consumer experience form the
hospitality services. Company offers different products to achieve the best consumer
satisfaction such as luxury rooms, yoga service, breakfast and food, restaurant, bar, lounge,
party place and other key services which serve as the luxurious experience to consumers.
Hotel Hilton also provides the service of free cab to pick customers from airport or to drop
customers somewhere. Company also provide facilities of guide. Hotel management also
established the customer grievance centre where customers can fetch their complaints.
Company also provide massage services in the hotel (Becker and et.al., 2018). In hospitality
sector quality of service play an important role in order to improve the growth of the
company. Hilton Hotel management always try to aim to upgrade the quality of services
associated with the hotel. Company always channelizes customer feedback policy in which
customers get to put their views over different services and its quality. On the basis of
customer feedbacks company also try to upgrade its service quality by making potential
changes in key areas.
Price: Price is also among the key marketing mix element. Price plays a huge role behind the
company’s presence in market. This is among the key factor behind consumer decision
making. Hilton Hotel is among the luxury hotels based on London. Target customers for
luxury hotels are generally upper economic class or upper middle class peoples who
generally do not concerns about the prices charge by hotels (Goh and et.al., 2019). The
buying decision of such economic background customers are generally depends upon the