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Tourism Marketing and Sustainability

   

Added on  2020-01-15

8 Pages2855 Words197 Views
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Travel and tourismTravel and tourism’s current issues- positiveeconomic impacts, future trends andpredictions
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The travel and tourism industry is the largest industry and it attracts tourists by providingaccommodation, entertainment and other recreation facilities. However, the growth has beenboth positive and negative- in this essay it focuses upon the economic contribution of travel andtourism following the statistics from WTO of 2015. The World Travel & Tourism Council(WTTC) is a useful contact for analyzing this subject (Carrier and Macleod, 2011). As reportedby WTO, the Travel & Tourism’s impact on the economic and social development of a countrycan be large; it helps to create new businesses, growth of trade and capital investment, it helps tocreate job opportunity and to develop the skills needed to do the specific job for the workforceand has a mission to protect the heritage and cultural values. Travel & Tourism produced US$7.6 trillion (10% of global GDP) and 277 million jobs (1 in 11 jobs) for the global economy in2014. The above stated figures regarding travel and tourism assess that it helps in contributing tothe national GDP. It is essential for the country to develop different job opportunities in order toattract people from outside boundaries. Thus, it helps in providing best services to clients andalso increase the economy of the country. The growth of travel and tourism industry has given agood impact on the developments in the areas such as transport systems, environmental andeconomic sectors, sustainable tourism helps to monitor the bad and good impacts (Cheverton,2004). Hence, it can be stated that it is essential for travel and tourism to develop wide range ofopportunities so that best services can be provided to tourists and enhance the economic level ofcountry. Also, travel and tourism is one of the largest growing industry in the world and provideswide range of services to consumers such as accommodation, recreation, entertainment, lodgingand boarding facilities etc. The determination on the economic contribution of travel and tourismare often helps to understand the success of the business and how to create better vision how tolead the business. Tourism is a leisure sector with a big economic importance.Tourism in general terms is a common perception that is limited to holiday activity onlyas people travel to different places around the world in order to leisure, business or otherpurposes. However, from the point of view of economy it is of great importance because touriststraveling to any destination carries out different activities such as transportation, entertainmentetc. and increases country's balance of payments (George, 2010). The current impacts and future developments in different countries
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The Future of Travel and Tourism in the Middle East - A Vision to 2020: it is suggestedthat over the next 20 years upwards of $3 trillion will go directly into leisure and tourism andindirectly into the supporting infrastructure. As per the projects it is reported that by 2020 theairport capacity will be increased for 300M extra passengers, over 200 new hotels to be builtwith 100,000 additional rooms, to grow visitor numbers up to 150M, and to increase the size ofits aircraft fleet by over 150% by 2025, an on- going study on growth and development to 2020(Giudici and et. al., 2013).The aim of their study is to identify the strengths and weaknesses with a purpose toreduce and increase the impacts in travel and tourism in the region. The study will focus on thekey impacts: global, regional and local security, political, economic, social, technological,environmental and legislative trends, examine consumer behaviors and explore potential ‘wildcards’ and discontinuous changes. It will then develop scenarios highlighting their possibleimpact on the region’s plans (Harrison and Hitchcock, 2005). Travel and Tourism Updates and future visionsTravel and tourism is a large industry divided by several sectors such as economic, sociocultural, environmental- every country has their own action plans to make tourism attractive tothe visitors and to generate more money from tourism by investing into the data collection,studies on good and bad impacts of tourism, infrastructures, urban management and consumerbehavior etc (Kanagal, 2012). Travel of tourism sectors have got their own interest in sustainabletourism for example reducing carbon emission or improving the urban management. It is evidentthat the sectors do take seriously to focus more on reducing the environmental factors by usingeco-tourism principles. The subject here will focus on the future visions of travel and tourism inMiddle- East, the statistics available on internet and a brief overview on the future plans in traveland tourism with interesting new terms (Arthur and Mensah, 2005).The arrival statistics and environmental factorsInternational tourism grew by 4.7% in 2014 to 11.38 billion and was expected to reach1.5 billion in 2020.The forecast by WTTC for international tourist arrival will be 1.8 billion by2030. The newspaper called The Guardian provides that the demand for air travel will beincreased double by 2050. Accordingly, it will affect the environmental factors and thus thecarbon emissions from flights departing in UK are to be increased to 33.3MtCO2 in 2011 year to2050 (Chenoweth, 2002).
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