Impact of Contemporary Influences on Destination Management

The assignment provided is a report on the travel and tourism experience in Australia, focusing on the influence of contemporary influences such as natural disasters and terrorism on destination management organizations (DMOs) and tour operators. The report highlights the need for DMOs and tour operators to evaluate their practices and promote tourism at locations where tourists can explore and gain positive experiences.

Travel and Tourism

Executive Summary
Travel and tourism industry is one of the great contributor towards the economy of a
country. This report is based on the contemporary issues of travel and tourism industry of
Australia. It underpins contemporary issues which affects the tourism experience with tourism
products such as accessibility, accommodation, attraction and amenities. As they offers an
everlasting experience to the visitors. There are such practices of the tour operators which used
to evaluate the tourist experience through surveys and interviews which gives an valuable
feedback for the improvements. Moreover, DMO and operators also plays an important role to
overcome these issues by enhancing their activities.

Table of Contents
Executive Summary ........................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Analyse contemporary issues influencing the experience with the tourism product..............1
2. Investigate the practices operators undertake in evaluating the tourist experience................2
Impact of contemporary issues on Destination Management Organisations (DMOs) and tour
operators in Australia. ................................................................................................................3
Practices used by tourism operators and DMOs in Australia to evaluate the tourist experience.
.....................................................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES ...............................................................................................................................5

INTRODUCTION
Travel and tourism is a practice of touring to feel the pleasure. It is a broad industry
which drives business to enhance the economy of country through attracting people . It can
influence visitors by various products such as accommodation, transportation, and other
promotional services. Every individual has different tourism experience because of their choice
and the destination issues. Hence, the report underpins contemporary issues of Australia that
gives a different experience to the visitors. This report comprises of contemporary issues
influencing the experience with tourism product, practices which are undertaken by the tour
operators to evaluate tourism experience. In addition, it also includes the impact of these issues
on the destination management organization (DMOs) and tour operators of Australia (Blanke and
Chiesa, 2013).
MAIN BODY
1. Analyse contemporary issues influencing the experience with the tourism product
Tourism products refers a group of physical elements that are pooled together in order to
satisfy the customer needs. There are several components that are bundled to indulge the visitors
and make them comfortable while travelling and experiencing an immense trip. These products
can be anything that can be offered for the attraction, accommodation, acquisition or
consumption. It includes physical objects, services, tourist places, destinations, organization and
concepts. Tourism products are the products which are offering in the tourism market for the
customer contentment. It can be define as tangible or intangible components that is based on the
activities of Australia. The products are offered as accommodation, accessibility, amenities and
attraction. These are mentioned below -
Terrorism : This is the most crucial issue which impacts on the travel and tourism
industry. It has a significance impact on the entire industry because it covers a wide range of
tourism products. As accommodation is one of the kind of tourism product which is influenced
by the terrorism. Although, the accommodation sector provides all kinds of housing facilities but
terrorism impact is the biggest issue. This worldwide problem creates barriers for the
accommodation providers and their attractive promotions cannot allure the visitors towards
Australia . As it creates a fear among the people to travel across the boundaries. They observe
the terrorism attacks and the condition of the country where the attacks happened. That's why it
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influences their decision to move towards Australia. So it hugely influences the accommodation
products in Australia (Boniface, Cooper and Cooper, 2016S).
Natural disasters : It refers to the sudden changes in a location that occurred due to
nature such as thunderstorm, floods, cyclones, etc. The serene beauty of Australia is the most
essential factor which attracts the visitors towards Australia. This is because of the landscapes,
mountains and natural attraction which are maintained and managed the travel and tourism
department of Australia. Environment has positive and negative impact on the amenities. As the
natural and man made amenities offers satisfaction to the visitors in the seasonal time. But it
also has a negative impact on travel and tourism because of the changing climate. Due to the
environmental changes and seasons these amenities cannot be provided to the tourist. For an
example, the travel and tourism offers fishing and trekking but the natural disasters and weather
changes affects the tourism. Thus, it reduces the tourist rate in Australia. (warbrooke and Horner,
2012).
These are the contemporary issues which has influence on the tourism products . As
terrorism and environment are the crucial issues which impacts on Australian tourism industry.
Hence, due to these affects the tourism products struggles to sustain and maintains the activities.
(Evans, Stonehouse and Campbell, 2012).
2. Investigate the practices operators undertake in evaluating the tourist experience
Tourist experience matters a lot for a country because it increases economy. Thus, it
becomes crucial to evaluate the tourist experience to analyse the influencing factors of the
tourism industry. As given in the case study of TOURISM RESEARCH AUSTRALIA in which
INTERNATIONAL VISITOR SURVEY (IVS) conducted a survey to know the tourist
experience. The result of the survey depends on various factors such customer profile,
geography, behaviour, psycho-graphics, etc. The operators should emphasize on some practices
which gives a valuable output to them in order to improve the industry. The survey can be
conducted with some questions, interviews, group discussion, workshops and monitoring social
media outcomes (Buhalisand Jun, 2011).
It is important to evaluate the visitor's experience because every individual has different
choice regarding their age, gender, education, income and demographics. So their preferences
will vary according to distinct concepts and perceptions. Their geographical background may
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also influence the tourism as if they are living in desert country then they would like to see the
mountains and beaches. Similarly their decision making also impact because they should plan in
an effective way after conducting a research on the Australia tourist places and activities what
they would like to do. Their purchasing behaviour such as how long they wanted to stay and
what amount they can spend on holidays. These practices will give an effective result which is
essential to know the visitors feedback to enhance the pleasure of travel to Australia.
Three tour operators evaluates tourism experience
“Adventure Tours Australia” is a inbound tour operator in Australia and it evaluates the
tourist experience through questionnaires from a various customers. In which they got to know
that every age group has different choices according to their gender. For an example, more than
15 years teenage visitors likes aquatic sports, ski diving, etc.
“Australia One ” assessed their tourists on geographic basis and in that people likes to
explore the landscapes and natural places where they can see the earthy beauty. For an instance,
the adult people would like to take grey tour package in which they can visit to the landscapes
and natural places.
In the same “Motive Tours Australia” is also appraised visitor content through
analysing their psychology that indicates which factor motivate them to visit Australia
(Dickinson and Lumsdon, 2010). There are several factors which can attract the visitors for an
Australian trip such as the culture, landscapes and so on.
3. Impact of contemporary influences upon Destination Management Organisations (DMOs) and
tour operators
Natural disasters and terrorism is impacted on the DMO and tour operators as their core
practices is to generate tourism in Australia (Xiang, Magnini and Fesenmaier, 2015). But these
issues generates hurdles for them to enhance the tourism experience. The DMO and tour
operators should evaluate themselves to assess their practices which needs to be changed. As
their practices are the major parameters which provides are used to attract the visitors. DMO and
tour operators should promote the tourism at such locations where tourists can explore and gain
positive experience. For an instance, the natural disaster can occur from the sea as Australia is
surrounded by sea. That's why the DMO and tour operators can organise such events where they
can enjoy their holiday.
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CONCLUSION
The above report is about a travel and tourism experience which has a different value for
every individual. It specifies that tourism products has an influence on tourist experience in
various aspects. In addition, it also clears that tour operators and DMO should evaluate the
tourist experience by some practices such as interviews and surveys.
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REFERENCES
Books and Journals
Blanke, J., and Chiesa, T. (2013, May). The travel & tourism competitiveness report 2013. In
The World Economic Forum.
Boniface, B., Cooper, R., and Cooper, C. (2016). Worldwide destinations: The geography of
travel and tourism. Routledge.
Swarbrooke, J., and Horner, S. (2012). Business travel and tourism. Routledge.
Evans, N., Stoneshouse, G., and Campbell, D. (2012). Strategic management for travel and
tourism. Taylor & Francis.
Buhalis, D., and Jun, S. H. (2011). E-tourism. Contemporary tourism reviews. 1. 2-38.
Xiang, Z., Magnini, V. P., and Fesenmaier, D. R. (2015). Information technology and consumer
behavior in travel and tourism: Insights from travel planning using the internet. Journal of
Retailing and Consumer Services. 22. 244-249.
Dickinson, J., and Lumsdon, L. (2010). Slow travel and tourism. Routledge.
Gladstone, D. L. (2013). From pilgrimage to package tour: Travel and tourism in the third world.
Routledge.
Moutinho, L. (Ed.). (2011). Strategic management in tourism. Cabi.
Sigala, M. (2016). Introduction to Part 1. In Social Media in Travel, Tourism and Hospitality
(pp. 29-32). Routledge.
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