Consumer Satisfaction in Travel and Tourism Sector

Consumer satisfaction in travel
and tourism sector.

Background of study
 Consumer satisfaction is the term often utilised in marketing.
 It is the activity of ways of supplied of goods and services by firm to meet or
exceed consumers expectation.
 It is determined as number of consumers or percentage of total consumers whose
reported experience with company, its goods and services exceeds specified
satisfaction goods.

Aims & Objectives
Aims:
“To determine the effects of marketing operations on consumer satisfaction-A study on
Thomas Cook.”
Objectives:
 To examine the concept of marketing and consumer satisfaction.
 To analysis the role of marketing in relation of consumer satisfaction in Thomas
Cook.
 To determine the relationship between marketing functions and consumer
satisfaction in Thomas Cook.
 To recommend the ways of improving the consumers satisfaction adopted by
Thomas Cook.