Marketing in Travel and Tourism Industry
Added on 2020-10-04
12 Pages3774 Words29 Views
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Travel tourism andmanagement
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Concept of marketing in travel and tourism sector...............................................................11.2 Impact of marketing on travel and tourism business and destination...................................21.3 Factors affecting consumer motivation and demand............................................................31.4 Principals of market segmentation and its usage..................................................................5TASK 2............................................................................................................................................62.1 Importance of strategic marketing planning.........................................................................62.2 Relevance of marketing research and market information...................................................72.3 Influence of Marketing in Society.........................................................................................7TASK 3............................................................................................................................................8Covered in PPT...........................................................................................................................8TASK 4............................................................................................................................................84.1 Nature and role of promotional mix......................................................................................84.2 Integrated promotional campaign for Thomas Cook............................................................9Covered in Poster........................................................................................................................9CONCLUSION................................................................................................................................9REFERENCE.................................................................................................................................10
INTRODUCTIONThis is one of the important sector for the organisation to have the effective managementof their business so that they can achieve better result in their business. It is important for thecompany to make focus on marketing strategies so that they can enhance their market share aswell as customers base. Marketing is the management process that help to move the goods andservices from concept to consumers (Qu and Lee, 2011). There are four basic element that playimportant role in this regard as identification, selection and development of product;identification of price of such commodity; determination of effective distribution channel so thatsuch product can be reach to the place of customer; development of effective promotionalstrategy. This report is based on Thomas Cook which is providing their services in travel andtourism sector. There are different destination services that are provided by this company. In thepresent report, there is vast explanation where this company is organising summer holiday 2018at Morocco and Egypt. Furthermore, the concept of marketing in relation to travel and tourism,factors that affect motivation and demand of consumer, market segmentation, importance ofmarketing planning, influence of marketing on society, promotional mix are also explained. TASK 11.1 Concept of marketing in travel and tourism sectorMarketing is one of the important factor of the organisation. It helps to enhance the performanceof the company in market. There are many factors that are required to be considered by theorganisation so that they can make necessary development in this regard. This concept aids to thesuccess of the business (Vanhove, 2011). Thomas cook is the company that is providing their services in effective manner in tourand travel sector. They have different packages so that they can attract large number ofcustomers toward them. The marketing of this sector is very important and it aids to enhance themarket base of the organisation. It is effective in providing useful information to large number ofpeople so that they can be attracted them toward themselves. Following are the components that are required to consider by Thomas Cook-1.Need and wants1
It is required for the company to make focus on needs and wants of their tourist at variousdestination so that they can provide better services to them. When company makes focus onneeds and desire of people then it helps to the organisation to achieve its goals and objectives. 2.Satisfaction and qualityThis is important task for the company to make focus to provide maximum satisfaction to itscustomers by providing better and qualitative product and services. Satisfaction helps to thecompany to attain their objective in better way and to stand for long time in market (Uriely,2010). 3.ProductThe marketing is important to provide useful information related to product and services of thecompany. It is helps to the organisation to identify the requirement of people so that they canprovide better product that can fulfil the desire of the customers. Exchange, transaction, relationshipThe exchange facility must be provided by the company at destination so that customer can besatisfied with the services of company. The transaction that are with customers must be secureand easy to understand. This is essential for the company to establish effective relationship withthe customers so that they can communicate in future as well (Peeters and Dubois, 2010). MarketIt is required for the company to check market condition, variations and trend so that businesscan provide services according to present situation. Market analysis is required to be done by theorganisation so that they can provide their services in effective way.1.2 Impact of marketing on travel and tourism business and destinationMARKETING IN TRAVEL AND TOURISMDate- 1st August 2017Marketing environment is important factor where different features of marketing interactwith each other. This not only covers business elements but also external factors that haveinfluence over business. Thomas cook has enhanced their market sector by providing betterservices at different destination like Egypt and Morocco. It will help to the growth of thecompany. It is required for the company to provide their services in better way to citeddestination so that they can enhance their market sector. Marketing is one of he important factor that helps to enhance the market sector of the2
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