Market Research, Product, Promotion, Place, Price

Travelodge

Table of Contents
INTRODUCTION ..........................................................................................................................3
Portfolio 1........................................................................................................................................3
Introduction to the market research........................................................................................3
Market research process ........................................................................................................3
Questionnaire design .............................................................................................................4
Portfolio 2........................................................................................................................................5
Introduction to product...........................................................................................................5
Application to the selected organisation.................................................................................6
Portfolio 3........................................................................................................................................7
Introduction to promotion.......................................................................................................7
Application to Travelodge......................................................................................................8
Portfolio Page 4: .............................................................................................................................8
Introduction to Place...............................................................................................................8
Portfolio Page 5: .............................................................................................................................9
Benefits to the business from developing the price marketing mix.......................................9
Portfolio Page 6:............................................................................................................................10
Marketing Mix (7Ps):Portfolio Page ...................................................................................10
Portfolio Page 7: ...........................................................................................................................11
Critical Self Reflection.........................................................................................................11
CONCLUSION .............................................................................................................................11
REFERENCES .............................................................................................................................13

INTRODUCTION
Research is the process of identifying the customer's needs and wants towards the
product, services or process (Ju, 2020). For this project, Travelodge is a given hotel that
operating in the hospitality sector throughout the UK, Spain and Ireland. This assessment is
divided into portfolios that includes different information regarding the market research,
marketing mix, self reflection. All these are important informations that will be required in
completing of current in systematic manner.
Portfolio 1
Introduction to the market research
Market research refers to the process of determining and identifying the viability of
innovative product or services via research conducted with potential customers in direct manner.
This allows an organisation to find the target market as well as acquire opinion and other
feedback from customers regarding their interest in services and products (Köksal and Ardiyok,
2019).
Market research process
Market research process includes six steps process that includes the definition of the issue
being researched entailed, generation of report, data interpretation and analysis, how to show this
report, and entire and how the tasks (Li, 2019). 1
1 Ju, J., 2020. Market Definition, Antitrust Error, and Digital Platforms in Korean
Competition Law and Policy. 법학연구, 61(3), pp.225-264.
Köksal, E. and Ardiyok, S., 2019. Necessity of a Broader Market Definition in the
Analysis of Syndicated Loans Markets. European Competition Law Review, 40(11),
pp.547-55.
Li, L., 2019. Data and market definition of Internet-based businesses. Competition and
Regulation in Network Industries, 20(1), pp.54-85.

Illustration 1: Market research process diagram
( S o u r c e : Market research process diagram, 2020)
From the above mentioned diagram, it has been interpreted market research process. This
is important for Travelodge in identifying of trends, target market, competitive analysis etc. With
the help of this company can easily attract number of customers within less period of time, it will
help them in attaining of competitive advantages within less period of time and in successful
manner.
Questionnaire design
Questionnaire refers to the instrument of collecting primary and quantitative information
in minimum time period. Questionnaire is useful for researcher in collecting of reliable and valid
information about the customers taste, preferences towards brand. Survey monkey will be used fr
questionnaire (Ringeling and et. al., 2020). Close ended questions will be applied because it help
in collecting of quantitative infor2mation. 30 customers of travelodge will be selected for
questionnaire.
Questionnaire
Q1 Do you have knowledge abut the brand of Travelodge?
2 Ringeling, C. and et. al., 2020. European Commission’s Notice on the Definition of
Relevant Market for the Purposes of Community Competition Law, Comment of the
Global Antitrust Institute, Antonin Scalia Law School, George Mason
University. George Mason Law & Economics Research Paper, (20-28).