Organizational Framework and Business Environment Analysis of Travelodge Hotels Limited

This report provides an analysis of the organizational framework and business environment of Travelodge Hotels Limited, including a SWOT and PESTEL analysis. It also discusses the benefits of a tall hierarchical structure and the impact of external factors on the hospitality industry.

Understanding
Business Organisation

Contents
INTRODUCTION..........................................................................................................................................................2
TASK..............................................................................................................................................................................3
CONCLUSION...............................................................................................................................................................6
REFERENCES...............................................................................................................................................................7
Books and Journals.........................................................................................................................................................7

INTRODUCTION
The distribution of employee’s internal and external needs, customer expectations,
demands, and sources of innovative technology, among other things, is the business
environment. The factors have both positive and negative effects on business operations as well
as functions. There are two types of business environments such as the Company can take
advantage of a variety of opportunities depending on the macro and micro business
environments. The operations of the company must now identify all of the factors (Alade, 2022).
They will not only be able to compete in the market as a result of this, but it will also help them
become more profitable. Businesses are fundamentally influenced in both a positive and negative
way by a variety of outside factors, including representatives, customer needs, including their
desires, requests, and supplies, government authorities, and innovation. There are essentially two
types of business environments: small scale and large scale, and it would appear that each
environment provides a distinct type of opportunity for the organization. Therefore, conducting
an advertisement investigation is crucial for the company's management to understand all of the
elements that make up the market environment. This not only contributes to increasing their
productivity but also does not assist them in gaining a competitive advantage over their rivals.
Travelodge Hotels Limited is a private company that operates in the hotels and hospitality sector
in Spain, Ireland, and the United Kingdom. It is the largest independent hotel brand in the UK
and operates over 570 limited-service hotels across the country. It is simply known as
Travelodge. Charles Forte purchased the Travelodge brand from the United States in the early
1970s with the intention of bringing it to Britain. In 1973, the first Travelodge opened in former
Forte-owned Excelsior Motor Lodge locations near busy roads. In 1976, Trust house Forte would
launch another roadside hotel chain.
TASK
Organizational Framework of Travelodge Hotels Limited
The company's structure, or corporate framework, provides a full picture of the extent to
which the company's activities contribute to achieving the established goals (Kähkipuro, 2022).
The more organized the hierarchical foundation is and the more successfully it is based several
aspects, the organization can work to their full potential. Hierarchical structure layout as well as
coordinate the parts and responsibilities to the employees within the company.
Tall Authorities Structure -

The most effective down management strategy is the tall hierarchical framework, in
which the chief executive officer (CEO) or chief executive officer of the company is the
originator. He or she is responsible for officially developing the company's work culture,
methodologies, goals, and vision, which are then communicated to the entire advisory board,
which is responsible for carrying out all of the choices and the framework (by laws) with the
assistance of employees at lower levels (Staniškis, 2022). The large organizations generally
accept the tall framework because it is rigid. Due to the fact that the Travelodge Hotels Limited
is a huge hotel chain with more than 570 hotel franchises worldwide. Therefore, the particular
business will eventually benefit from and embrace this organizational structure. The company's
management creates a distinct division within the market that is financially managed by the
board of directors. The company's administrators are responsible for making significant
decisions, and the centre director implements, evaluates, and develops a strategy to achieve the
company's objectives.
Benefits -
 The primary advantage of a tall hierarchical structure is that, with the assistance of a solid
command chain, the structure can be best maintained.
 This procedure integrates the limits of control of the parts and duties which are
communicated.
Analysis of business environment of Travelodge Hotels Limited
The business's management will use their business skills in an environment that is
fundamentally inclusive of trade. The advertised inquiry that is carried out by the company
administration determines which business environment is better able to accurately calculate
business factors when setting the respective hotel chain (Oyekunle, and Tiamiyu, 2022).
SWOT analysis of Premier Inn 300 words: -
Strengths
Company presence: - In the hotel business
sector, the company enjoys a solid reputation.
The company operates approximately 400000
Weakness
Hygiene issues: - This is being regarded as
the company's most significant failing (Devi,
and et.al., 2022). A case has been documented

rooms in more than 570 hotels worldwide.
Each month, they serve approximately 4
million customers.
in which the Travelodge Hotels Limited
housekeeper cleans the entire bathroom with
the same guest towels.
Opportunities
Newmarket: - the first and the foremost
opportunity which is present in front of the
company is that they can explore the new
marketplaces. With the successful entry of the
respective company in the Germany and
Republic of Ireland.
Digital technologies: -in order to grow their
business in the competitive market, the
respective company has the opportunity to use
the digital marketing tools. With the help of
these tools they can promote the brand
effectively and efficiently (Shaikh, and et.al.,
2022).
Threat
Legal Threat: - as the issue of hygiene,
which has a negative impact on the company's
image. They could face legal action if they
don't pay attention to the laws.
Lockdowns: - The pandemic-related
lockdowns pose numerous challenges to the
hospitality sector. The Travelodge Hotels
Limited faces a significant challenge if similar
circumstances occur in the future.
PESTEL analysis
 Political factors - Since the company has a well-known image, the advertisement helped
increase the number of potential customers. A favourable opportunity for the hotel
mentioned in this report will result from representations of eating out to help out
arrangements becoming general as Covid-19 becomes more dominant in the UK
government (Atan, and Mahmood, 2022).

 Economic factors- this included numerous things such as the interest rate, the country's
GDP, employment growth, and inflation rate. The Travelodge Hotels Limited has had a
significant negative impact on the financial situation of the United Kingdom, and the
GDP of the nation has decreased at an extremely high rate. In addition to the possibility
that individuals will be forced to lose their jobs, which will mean that they will never see
an increase in their salary, it is difficult for individuals to spend money on travel, which
could have an impact on hotel sales.
 Social factors - This model factor includes, among other things, changes in the
customer's preferences and actions. Due to the general, a significant shift has been
observed in an individual's preference for private lodging over hotels. Individual
businesses require an enormous number of free client-based structures as a result.
Customers are settling toward establishments that are said to be clean and obey to all
covid regulations. The most important hotel under management adheres to the COVID-19
regulations, has sanitized all of their rooms, and requires employees to wear masks inside
the hotel when guests arrive or depart.
 Technology Factor - In a very short amount of time, technology can rapidly dismantle
an industry's price structure and competitive landscape. As a result, it becomes crucial to
constantly and consistently innovate not only to achieve market dominance and maximize
profits but also to avoid becoming obsolete in the near future the most recent
technological advancements and competitive breakthroughs mentioned above. It is
essential to keep an eye on a new technology's level of popularity and the rate at which it
is expanding and disrupting the revenues of its rivals if it comes across one. This would
indicate the urgency needed to appropriately respond to the innovation, either by
matching the technology or finding an inventive alternative (Kolachina, and Raj, 2022).
The costs incurred by the majority of businesses in the sector as a result of the technology
have the potential to significantly boost or decrease profits. If these profits are significant,
they could be reinvested in the research and development department, where future
technological advancements would increase profits even more, ensuring long-term
sustainability of profits.

CONCLUSION
From the above report it has been concluded that, it has been designed to perform all
business functions in an extremely successful and productive manner. The organization's
management style must obey to the appropriate authoritative framework. Rights and
responsibilities are clearly communicated between employees and directors, resulting in
improved representative efficiency. As a result, the company is able to accomplish its goals with
great success. The report came to the conclusion that the company can effectively identify its
strong and weak points and the opportunities for growth in the competitive market by conducting
a SWOT analysis. After the PESTEL was finished, it was helpful in figuring out how external
factors affected the hospitality industry.
REFERENCES
Books and Journals
Alade, K.T., 2022. Developing a leadership framework for improving construction business
organisation performance in South Africa.
Kähkipuro, P., 2022. From Strategy to Skills Development in a Higher Education IT
Organisation. EPiC Series in Computing, 86, pp.141-148.
Staniškis, J.K., 2022. Sustainability Challenges in an Business Organisation. In Transformation
of Business Organization Towards Sustainability (pp. 3-14). Springer, Cham.
Oyekunle, R.A. and Tiamiyu, M.A., 2022. Interrelationships of organisation and E-business
strategies with E-business readiness, intensity and impact in Nigerian
Universities. Heliyon, 8(6), p.e09719.
Devi, M.K., and et.al., 2022. Design and Implementation of Advanced Machine Learning
Management and Its Impact on Better Healthcare Services: A Multiple Regression
Analysis Approach (MRAA). Computational and Mathematical Methods in
Medicine, 2022.
Shaikh, A.A., and et.al., 2022. Empirical analysis in analysing the major factors of machine
learning in enhancing the e-business through structural equation modelling (SEM)

approach. International Journal of System Assurance Engineering and
Management, 13(1), pp.681-689.
Atan, M. and Mahmood, R., 2022. The Influence of Organisation Dimension in Business
Analytics Adoption by Malaysian SMEs. Journal of Advanced Computing Technology
and Application (JACTA), 4(1), pp.1-17.
Kolachina, S. and Raj, K.B., 2022. A theoretical study on managing the intangible component of
the knowledge base of an organisation. International Journal of Intelligent
Enterprise, 9(3), pp.344-356.