Trends in 2017 Impacting Global Marketing

Running Head: International marketing
International marketing
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International marketing 1
Trends in 2017 Impacting Global Marketing
This article is simply triggering towards the changing trend of the market on the international
market. The entire previous concept has been changed into the new innovative trend which is
totally focused on the use of all digital platforms for its work. It also focused on the new tool
used for the international marketing leaving behind the old tools of marketing. Tools used in
today's growing trends are messaging apps, videos, chatbots, and adblockers. In present time the
internet is one of the fastest methods of reaching to the people along with its wide reach range.
Messaging apps demand in present time is increasing very fast. Most of the business is looking
to embrace this trend as an opportunity. Chatbots is a setup program which interacts with the
human and provides them with a solution without make them feel that they are not interacting
with a program. As globally the impatient level of the customer has dropped a lot related to the
inquiry of the product. Hence, in this case, the chatbots act as one of the main sources to enhance
the overall user and brand experience by interacting with the customer (Law, 2017).
As we know that in 2011, 4P`s was used as a marketing strategy for promoting products. In
2014, this marketing trend was changed due to the entry of marketing mix which used social
media as a platform of communication and now in 2017 the strategy has shifted its trend towards
digital platform as the main mode of communication or for the promotion of the product or
service. Innovations of artificial intelligence have added the value of this digital platform by
providing the support of gathering information in the form of data, calculating and develops
prediction by analyzing the data and give this data a meaningful shape. Now, the marketing mix
is using tools like videos as a mode of promotion (Berthon et al, 2012). According to YouTube,
about 3.25 billion hours of video is viewed on YouTube each month. This innovation in this area
is quickly using the technology stage like Amazon and Netflix distributing addictive content in a
new, exciting way. It has been seen that it is better to promote products on this digital platform
instead of promoting it in the television advertisement. Even the cost of television is more as
compared to this social marketing mix tool. Facebook live has become one of the key video
streaming services that the international marketer is using (Dakar et al, 2012).
A revolution of advertising is happening as our generation devotes extra time to our mobile
phone, MacBook, and PCs. The challenge aimed at trademarks remains attach with clients