Difference Between Traditional and Digital Marketing Tools

NETFLIX DIGITAL
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................1
REFERENCES................................................................................................................................2

INTRODUCTION
Digital marketing is described as the advertising delivered using digital channels like
search engines, social media, websites, mobile apps and email. Online medial media are used by
digital marketing by the companies to endorse the products, services and the brands. Netflix is
subscription based online rental service. It is internet portal using which the subscribers could
rent the movies in the DVD format and have these DVD's delivered directly to home. It is first
business to adapt potential of the streaming technology and began transition of subscription for
on demand videos. Revenue has grown from 1.36 billion to 15.8 billion in 10 years and
subscribers have increased to around 181 million. Digital marketing is important to maintain
pace with the continuously upgrading technological world. Report will discuss difference
between digital and traditional marketing tools, customer touchpoints and omni channel journey
and analysis of data from digital marketing activities.
MAIN BODY
Difference between the traditional and digital marketing tools and the techniques.
The difference between the two marketing tools are explained through marketing mix.
Product – The traditional marketing involves use of the sources such as television, news papers,
books and journals. The products are generally traded using offline communication medium. In
the traditional marketing tools companies could not identify the response of consumers due to the
campaigns. On the other digital marketing use of online sources such as webs, social networking
sites and other online platforms. It could be seen that services have now become digitalised like
Netflix that allows to see videos anywhere with internet unlike television that requires fixed
place.
Price – The traditional modes of marketing used by the people and organisations are quite higher
than the digital tools. Advertisements made over the offline modes for promotions requires
business to spend considerable amount. On the other digital marketing tools are cheaper, and
organisations could promote products over wider area with same cost (Chaffey and Smith, 2017).
It does not requires extra staff to manage the marketing of products. Due to lower prices and
higher benefits organisations are going for digital marketing.
Place – It could be seen that the organisations using traditional marketing tools have access and
reach over limited region. The companies have later delivery process through traditional
marketing. On the other digital marketing tools help the company to have reach across over
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