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TripAdvisor SWOT & PESTLE Analysis

   

Added on  2021-05-27

15 Pages731 Words96 Views
TripAdvisorTripAdvisor
TripAdvisor SWOT & PESTLE Analysis_1
•TripAdvisor started in 2000 is famous for the online reviews and reliable information that they provide on travel destination, hotels, products (Minazzi 2015) . •TripAdvisor belongs to the travel industry with personal webpage: tripadvisor.com founded by Stephen Kaufer.•TripAdvisor makes easy to choose from a number of alternatives and reduce uncertainties.Introduction Introduction
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OverviewOverview•TripAdvsior has high engagement rate (Minazzi 2015)•Current market position- it has a competitive advantage and has higher popularity rate than sites like BBB for Business and Angie’s List (Banerjee and Chua 2016).•A majority of tourists’ choices are reported to be influenced by TripAdvsior
TripAdvisor SWOT & PESTLE Analysis_3
•Headquartered in Massachusetts•Current market position- it has a competitive advantage and has higher popularity rate than sites like BBB for Business and Angie’s List (Banerjee, S. and Chua, A.Y., 2016).•Customer segment- mobile users create a solid foundation for company’s traffic due to android phone dependency. Serves to supply-side like hotels and restaurants as well as demand-side, travellers. It strives to boost a more filtered search result for efficiency.
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