Impact of Business Environment on TUI Group: Analysis of Covid-19 Pandemic and UK Government's Recovery Plan

Business Environment

Table of Contents
INTRODUCTION...........................................................................................................................2
SECTION 1......................................................................................................................................2
Background Information About TUI Group...........................................................................2
SECTION 2......................................................................................................................................3
The impacts of the Covid-19 Pandemic on TUI Group’s internal environment....................3
The impacts of the UK government’s recovery plan on TUI Group’s internal environment.4
SECTION 3......................................................................................................................................4
The impacts of the UK government’s recovery plan on TUI Group’s micro-environment...4
Impact of Covid – 19 on TUI's micro-economic environment:.............................................5
SECTION 4......................................................................................................................................5
The impacts of STEEPLE factors on TUI Group’s operations..............................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
1

INTRODUCTION
All the internal and external forces which can affect the decisions and operations of the
company including employees, customers, management, supply and demand of the product
called Business environment (Bao, 2019). The main objective of this report is to determine the
importance of the analysis of business environment by the organisation that how business
environment can affect the operations of the business from inside and outside if they did not
analyse or evaluate the environment properly.
Internal business environment refers to those factors which can affect or change the
decisions of the business from internally called Internal business environment. Some of these
factors are members, culture of the organisation, work process etc. Members can be related to the
business directly and indirectly such as Employees, owners, shareholders, investors, managing
director, board of directors. These factors can be controlled by the organisation and they change
their functions also so that the businesses can make the decisions whatever they want.
Micro business environment is related to those factors which can affect directly to the
business such as competitors, suppliers, market mediators, and customer of the business.
Macro Business Environment refers to those determinants which can influence the decision
making of the businesses and these factors cannot be able to control by the control by the
organisation (Bhatnagar, 2019). Some examples of these determinants are political and legal
actions, new tax policies, demographic conditions, technological changes etc.
SECTION 1
Background Information About TUI Group
The TUI Group which is based in UK and founded on 1 September, 1923. This company
is also known as Tourism Union International. This company provide tourism packages to their
customers and also facilitate cruises or flights for their vacations the consumer can use their
services by help of contacting with their agencies. This company have over 1,800 agencies which
provide their services all over the world. This Group is very big and also operating their
businesses in different industries like Tourism, Aviation, Hospitality etc. Their aircraft and
charted plains are flying in more than 180 destinations worldwide. UK and France are biggest
and fastest growing market for TUI. They have 30 million customers worldwide which proves
their dominance in this industry. This organisation has own TUI airways, TUI fly, TUI fly
2