TUI Organisation Strategy

This presentation discusses the strategy of TUI, a British travel organization, including its current situation, options and priorities, and the option to link with other businesses. It also explores the importance of strategy in achieving business goals and objectives.

TUI ORGANISATION STRATEGY

TABLE OF CONTENTS
PART B
Introduction
Current Situation
Option and Priorities
Option to link with other business
CONCLUSION
REFERENCES

INTRODUCTION
The term strategy is explained as a plan of action that is designed for
accomplishing long term goals and objectives of organisation with
organised steps. It is the art of planning as well as directing which
perform functions and operations of organisation for attaining
competitive edge in market. This report is based on TUI and its highlights
on current situation of business and priorities for performing business
operations within groups (McKercher, Mak and Wong, 2014). The
strategy to complete organisational work and its relations with business
goals is also included in this report. In the last, information to make
effective strategy will focus in the report.

Current Situation
TUI travel is the British organisation that operates its business in travel agency
and it’s headquarter is situated in Crawley, England. There are various products
offered by TUI which are passenger transport, accommodation and travel agency
etc. The current situation of TUI strategy relates with performing of operations
that is leading business to complete their operations at global level.

CONTINUE..
In the present scenario, digital and social media strategy is utilised by TUI
travel for attracting and combining individuals needs and match them with
existing services of organisation. The combination leverage with strong
market facilitates and provides better knowledge about customers that
engage third parties for fulfilling customer’s needs. Packing and booking of
tickets are some activities which are performed by third party because it
helps TUI travel to perform business appropriately at local level (Inkson and
Minnaert, 2018). Along with this with regional the key objectives harmonise
and lead business to complete task by making key strategy for each
operations. The digital platform determine existing market conditions and
aids TUI for offering services according to dynamic conditions of
environment.

OPTION AND PRIORITIES
All industry and organisation are affected by Globalisation which generate
more opportunities and also issue for performing business operations at
global level. Travel industry is one of most globalised aspects that attracts
international visitor.
 Alluring The travel industry MARKET- TUI is a comprehensively
working the travel industry organization serving 21 m customers1 every
year inside its environment.
 TUI GROUP'S Procedure- TUI's incorporated plan of action keeps on
being viewed as a triumph factor and stays to be a centre component of
Tui travel procedure.

CONTINUE…
With the digital procedure or strategy it is analysed by management that
there are various task performed by management and all operations are
advertised at local level (Haslam and et. al., 2014). This also defines
company achieve its priorities at local and international level to attract more
number of customers by merging other organisation with company.

OPTION TO LINK WITH OTHER BUSINESS
The tourism industry is achieving steady growth for
increasing their business size. From the last few years it is
identified that the economic effect of TUI enhance
possibilities for developing business at national and
international level. Merger and acquisition strategy and joint
venture strategy is implemented to enhance business size.
 Merger and acquisition
 Joint venture

CONTINUE…
 Merger and acquisition- With the respective strategy it is easy for a
corporate organisation to make effective deals in business through
buying, combining and selling the goals of company with motive of
achieving rapid growth in business.
 Joint venture- JV (joint venture) refers to business arrangement that is
done between more than two parties.

CONCLUSION
In the last, with the analysis of above report it is concluded that strategy plays an
important role for organisation and it is leading business to perform their work with
more efficiency. The task which is performed by management relates with company
goals and objectives that enhance business size and leads organisation to increase sales
figures. Merger, joint venture, acquisition etc. are some effective strategy that leads
business for completing all operations with organised step to complete business
operations with more efficiency.

REFERENCES
 McKercher, B., Mak, B. and Wong, S., 2014. Does climate change matter
to the travel trade?. Journal of Sustainable Tourism, 22(5), pp.685-704.
 Picazo, P. and Moreno-Gil, S., 2018. Tour operators' marketing strategies
and their impact on prices of sun and beach package holidays. Journal of
Hospitality and Tourism Management, 35, pp.17-28.
 Haslam, C and et. al., 2014, September. Accounting for carbon and
reframing disclosure: A business model approach. In Accounting
Forum (Vol. 38, No. 3, pp. 200-211). Taylor & Francis
 Pavia, N., Floričić, T. and Cerović, M., 2015, April. Sustainable
sensitivity of tourists and sustainable initiatives in tourism destination.
In 3rd International Scientific Conference Tourism in Southern and
Eastern Europe.