Digital Marketing Strategy

Digital Marketing
Strategy

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Task..................................................................................................................................................3
Development of realistic digital marketing plan.........................................................................3
Analyses of company's online strategies.....................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Digital marketing refers a procedure of promoting and developing an organizations'
products and services. This study is based on TUI which is a business formed by a Thomson
corporation of Canada Kannan, (2017). It was founded in the year of 1965 by Roy Thomson.
This study is going to show some importance and steps involved ins digital marketing plan. It
will also show the importance of digital and online strategies that help this company in attracting
wider range of customers.
Task
Development of realistic digital marketing plan
Executive summary
TUI Thomson travel agency is a travel and tourism public company. It offers package
holidays, flights, chartered and scheduled passengers airlines services. This study will show TUI
travel agency's vision and digital marketing goals for which it wants to develop its strategies.
Digital marketing is on the rise and plays an important role in attracting customers towards
buying service of the company.
Mission and vision:
In the context of vision it is stated that this company wants to become the world's best
loved and famous holiday company and Mission statement says that it wants to engage more
customers and also make them satisfied and smile. Digital marketing goals:
The main goal of its digital marketing is to increase sales of its services up to 45% each
month.
Situational analysis
Strengths
 It has global presence in different
domains.
 It offers products at affordable and
accessible prices.
 It has good financial stability.
Weaknesses
 It has limited market because of
increased competition.
 It is heavily dependent on technology.