logo

Digital Marketing Strategy - TUI Assignment

   

Added on  2021-02-19

9 Pages1534 Words45 Views
Digital MarketingStrategy
Digital Marketing Strategy - TUI Assignment_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3Task..................................................................................................................................................3Development of realistic digital marketing plan.........................................................................3Analyses of company's online strategies.....................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
Digital Marketing Strategy - TUI Assignment_2
INTRODUCTIONDigital marketing refers a procedure of promoting and developing an organizations'products and services. This study is based on TUI which is a business formed by a Thomsoncorporation of Canada Kannan, (2017). It was founded in the year of 1965 by Roy Thomson.This study is going to show some importance and steps involved ins digital marketing plan. Itwill also show the importance of digital and online strategies that help this company in attractingwider range of customers.TaskDevelopment of realistic digital marketing planExecutive summaryTUI Thomson travel agency is a travel and tourism public company. It offers packageholidays, flights, chartered and scheduled passengers airlines services. This study will show TUItravel agency's vision and digital marketing goals for which it wants to develop its strategies.Digital marketing is on the rise and plays an important role in attracting customers towardsbuying service of the company.Mission and vision:In the context of vision it is stated that this company wants to become the world's bestloved and famous holiday company and Mission statement says that it wants to engage morecustomers and also make them satisfied and smile.Digital marketing goals:The main goal of its digital marketing is to increase sales of its services up to 45% eachmonth.Situational analysisStrengthsIt has global presence in differentdomains.It offers products at affordable andaccessible prices.It has good financial stability.WeaknessesIt has limited market because ofincreased competition.It is heavily dependent on technology.OpportunitiesThreats
Digital Marketing Strategy - TUI Assignment_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Digital Marketing Strategy
|9
|1396
|43

Report on Marketing Concepts and Principles in Travel and Tourism Sector
|18
|5369
|50

Digital Sales and Marketing Strategies for the Tour Operating Sector
|16
|5967
|122

Marketing and Business for the Service Sector
|11
|3224
|271

Marketing Essentials for Travel and Tourism - TUI Assignment
|9
|2507
|38

Incorporating Sustainability Agenda for TUI: Foundation Year Research Project
|3
|1262
|99