Positive and Negative Aspects of Social Media on the Internet
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This report discusses the positive and negative aspects of social media on the internet, including challenges related to privacy and security. It also compares and contrasts the applications and features of two social media platforms and their suitability for business development.
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Contents INTRODUCTION...........................................................................................................................3 MAIN BODY..................................................................................................................................3 CONCLUSION................................................................................................................................9 REFERENCES..............................................................................................................................10 2
INTRODUCTION Socialmediaisatypeofplatformthatmainlyusedforpurposeofelectronic communicationthroughwhichmanyuserscreateonlinecommunitiestosharepersonal information, message and other important content. Currently, Social media is the most popular platformintermsofadvertisingandmarketingespeciallyinthebusinessgrowthand development where looking for potential customers. The report will discuss about the social media on the internet in terms of positive as well as negative aspects. It will describe various type of challenges that will measure in context of privacy and security. Furthermore, the documentation will describe that compare and contrast the applications, features and suitability for business development. MAIN BODY Overview Social media that has largely impact on the society, there are many social media sites are very popular on the web which has transformed the best way where people interact with other people. In order to increase the opportunity for people to reconnect with old friends and colleagues. It useful for people to make new connection, share their video, images and audios. Nowadays, social media has changed the life style of society (Chou,2019). On the other hand, enterprises use social media platform to enhance overall performance and efficiency in terms of goals and objectives. It directly impacts on the organizational sales for increasing profitability in global marketplace. young generations are quickly established the connection with organization in terms of product and service. The use of social media is beneficial but it requires for used in limited because it has led privacy and security issues. As per survey, it has found that 52% adults use online social media site, they are sharing their personal information on it. More than half of adults under age of 65 and above use 70% of Facebook, Instagram which represents 32% of seniors (Dutta, Verma and Bhat, 2019). Many people are attracted towards social network sites while they are increasingly share their own information. As compare with other platform, 42% women still now use social platform rather than 13% of online men (Dwivedi and et.al., 2019). In this way, it can be identified that social media influence youth generations while increasing the demand in global marketplace. 3
Contrast and compare between positive as well as negative aspects of social media on internet. Social media is based on the new idea in terms of marketing that may include enterprises, brands which help for creating the connection. In enterprise perspectives, Social media has rapidly used to enhance overall performance of organization (Etter, Ravasi and Colleoni, 2019). In order to accomplish the enterprise objectives and also increasing the sales of organization in global marketplace. Many businesses can be promoted by using different social networking sites. If company has established their brand in market so that social media may help to develop its existing brand and promote in global world. Positive aspects of social media ï‚·Social media provide the better way to the employee within business in order to reach their specific goals and objectives. ï‚·Many people who are continuously showing their interest towards products and services. they might be expressed their feeling through social media platform because it provides the option to check availability of product and services in marketplace. ï‚·Social media provide an opportunity of open communication where it allows for people to connect with another one (Etter, Ravasi and Colleoni, 2019). ï‚·Social media platform helps for educator to teach good digital citizenship and use of internet to increase profitability or productivity. ï‚·Social media help to increase the awareness among different brands and reach with no budget. Negative aspect of social media ï‚·The First think come in mind when it occurs distraction of student in the class. As teacher would not able to recognise the proper attention during lecture. ï‚·In current scenario, it has seen that there are lot of information posted on the internet through social media platform which may increase privacy issues(Souiden, Ladhari and Chiadmi, 2019). ï‚·Through social media platform, many people lose their ability to engage themselves for face to face interaction. ï‚·Most of people posts wrong content or information on the social media which has increased the misleading data. ï‚·The social media platform is very time consuming. 4
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Describe the challenges to measure in terms of security and privacy that are taken when social media services used. Social media is primarily source of communication between data owner and end users. it will create the virtual communities by using online social networks(Souiden, Ladhari and Chiadmi, 2019). In this way, it can be identified that social media plays greater role in the global world. That’s why, privacy and security on social media has been important because they are directly impact on the human lifestyle. Nowadays, it has increasingly the issue related hackers, spammers and other type of online criminal that are targeting social media network (Franchi,Poggi and Tomaiuolo, 2020). In the social media, privacy related threat come from strangers because people easily connect with one or more. Currently, Online Stalking is the most common issue so that it requires to maintain privacy in proper manner. Social media account is powerful tool when it goes on wrong hands because there are lot of cases happen in regards of hacking. It might be used the strong password and protect their confidential personal information. Privacy and security threat in Social media platform The user generated content posts on social media platform which may include opinion, user experiences, knowledge. In order to include private information such as photos, location and name. The online share data is mainly stored for permanently that cannot be removed with permission of authorised people (Hjorth and Hinton., 2019). In this way, user face the challenges related managing social identity while compromising with privacy. There are various type of privacy and security related threat present in the social media platform. Malware is based on the malicious software that attack on social media network. It has developed the worst situation were access user credentials and impersonate them to send message to their peer. In this way, it can easily collect and gain the information of login credential which make target-infected hardware system. Spam messages are commonly used in terms of spam which become more dangerous for user to gain accessibility of social media account (Jeong, Yoon and Lee, 2019). This type of spam message is generally containing a lot of advertisements that can increase phishing as well as malware sites. 5
These are commonly threat exist within online social media network because it is based on the platform that openly sharing or exchanging information with friends. In this way, some users willingly to share persona data into social media. Unfortunately, a few of them share personal information which may have develop negative implication. Therefore, it become easier for attacker to target the sensitive information of users and access through social media account. Generally, it can be used application to access online source which may introduce new privacy threat of data leakage. In above discussion, it can be identified the security and privacy issues but it can overcome challenges with the help of precautionary measures. An attacker exploits the security as well as privacy issues in social media network. The defence against the privacy threat is to provide the setting that can be controlled by users (Kaufhold, Bayerand Reuter, 2020). However, the effectiveness of privacy setting is not enough so that it will be designed in the form of agreement. Therefore, many users are collecting or gathering the information from them rather than maintaining security aspects and following the privacy setting to control unauthorised access. Select two examples of social media, compare and contrast their feature applications, discuss their suitability for enterprises, Justified the answer. TwitterInstagram Meaningï‚·Itisdefinedasfree socialnetworking services that allow for people to register as a memberandshare theirownopinion. Theshortpostis knownastweets (Souiden, Ladhari and Chiadmi, 2019). ï‚·Itisbasedonthe onlinesharing application and social platform that provide facilitiesofuserto upload, edit and share their videos. Featureï‚·Oneofthegreat features of Twitter is facility of native GIF ï‚·Filterfeatureof Instagrammakeit moreinterestingas 6
search. As person can engageotherseasily by using GIFs etc. Customizesettingis another feature of this application that means user can use advance settingsystemto customize notification.Useof quality filter is helpful thingwhichmakeit more interesting. Keepingeyeon followers is feature of Twitterthatmeans user can easily track activitiesofits followersandcan haveaneyeon conversationswhich make it user friendly. Creatingcollagesof photos is another great facilityinTwitter hencepersoncan shareinteresting group photos easily. person can turn own pictureinto professionalpicture byusingitsfilter option.Thereare around 40 filters and personcanuse accurate option as per thesuitabilityof picture. Video post is the most interestingfeatureof thisapplication, individualcaneasily sharevideosonit whichmakeitmore beneficialfor marketers(Nummi, 2019). Sharing of Instagram stories is another great feature in this social networkingsite,this makeitfunny application and this is alsoconsideredas mosteffective promotiontool because by looking at thesestories’ consumersbuying 7
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decisioncanbe influenced. ï‚·Instagramliveis facilityinthis application that means user can ask questions andviewsofothers can be recorded. This isthebesttoolof generating leads. Applicationï‚·Twitterallowfor people to share their ownblogstories, journalarticlesand newitems.Inthis way,therearelarge numberofpeople quicklytweetand retweet(Obarand Oeldorf-Hirsch, 2020). ï‚·It is useful for sharing theirownopinion, viewpointtowards particulartopicor subject. ï‚·Instagram is based on thevisualmedium that can share or post images,statusand blogs. ï‚·It allows for users to assignvariousfilters andsharethem followers(Souiden, Ladhari and Chiadmi, 2019). Suitability to businessï‚·In context of business, twitter can be used to createsuccessful socialmedia ï‚·Instagramissuitable forbusinesspurpose thatdeliverhigh qualityvisual 8
campaigns to increase production, sales and increasemore customer services. informationor content. Table:1 It has been justified that social media site is considered as communication tool or platform that cover wide range of information through marketplace. The business people are relying more on social media platform for purpose of advertising and selling their items. With more and more people turning towards social media platform to buy or sell. It also representing their business for increasing greater opportunities in organizational growth and development in global world. In context of enterprise, many consumers do not use phone calls to make complaint and resolve issues related product (Souiden, Ladhari and Chiadmi, 2019). Instead, they will be used the social media platform for establishing the interaction which help providing accurate information related product and services.In this way, it easily addressed the positive and negative feedback from consumer side. This will work for business because the time to know about the product advertisement. Asperdiscussion,ithassummarizedthatsocialmediaplatformisanefficient communication tool that would be shared the information or data from one people to another. The online social network is great tool for customer engagement which established two-way communication effectively and efficiently. CONCLUSION From above discussion, it has concluded that Social media is the most popular platform that mainly used for purpose of electronic communication through which many users create online communities to share personal information, message and other important content. There are lot of people addicted with social media platform for sharing the information on regular basis. In this report, it has summarized about the social media on the internet in terms of positive as well as negative aspects. It can be identified the various challenges and also measure in context of privacy and security. Furthermore, the documentation is described that compare and contrast the applications, features and suitability for business development. 9
REFERENCES Book and Journals Chou,C.M.,2019.Socialmediacharacteristics,customerrelationshipandbrand equity.American Journal of Business.10(1). Dutta, N., Verma, A. and Bhat, A., 2019, December. Analysis of Factors Influencing Negative e- Word of Mouth in Online Social Media Marketing. InProceedings of the 2019 3rd International Conference on Software and e-Business(pp. 193-198). Dwivedi, A. and et.al., 2019. Consumer emotional brand attachment with social media brands and social media brand equity.European Journal of Marketing. Etter, M., Ravasi, D. and Colleoni, E., 2019. Social media and the formation of organizational reputation.Academy of Management Review.44(1). pp.28-52. Franchi, E., Poggi, A. and Tomaiuolo, M., 2020. Social media for online collaboration in firms andorganizations.InInformationDiffusionManagementandKnowledgeSharing: Breakthroughs in Research and Practice(pp. 473-489). IGI Global. Hjorth, L. and Hinton, S., 2019.Understanding social media. SAGE Publications Limited. Jeong, B., Yoon, J. and Lee, J.M., 2019. Social media mining for product planning: A product opportunityminingapproachbasedontopicmodelingandsentiment analysis.International Journal of Information Management. 48. pp.280-290. Kaufhold, M.A., Bayer, M. and Reuter, C., 2020. Rapid relevance classification of social media posts in disasters and emergencies: A system and evaluation featuring active, incremental and online learning.Information Processing & Management. 57(1). p.102132. Nummi, P., 2019. Social media data analysis in urban e-planning. InSmart Cities and Smart Spaces: Concepts, Methodologies, Tools, and Applications(pp. 636-651). IGI Global. Obar, J.A. and Oeldorf-Hirsch, A., 2020. The biggest lie on the internet: Ignoring the privacy policiesandtermsofservicepoliciesofsocialnetworkingservices.Information, Communication & Society. 23(1). pp.128-147. Souiden, N., Ladhari, R. and Chiadmi, N.E., 2019. New trends in retailing and services. 10
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