Introduce and Contrast two Local Organizations

Running head: TWO BUSINESSES
TWO BUSINESSES
Name of the Student
Name of the University
Author Note

TWO BUSINESSES1
Introduction
The purpose of this paper will be to introduce and contrast two local organizations
from the region of London, where one will be a big company and the other one will be a
small one. The context of this paper will be viewpoint of a junior journalist from the local
newspaper which is planning to run a feature article on local businesses. This article
consisting of the two local and contrasting businesses will cover the purpose, ownership,
external environment, organisational structure and strategic planning of the two identified
business houses, which are Marks and spencer as the big organization and Atlantic Books as
the small one.
Marks and Spencer belongs from the retail industry, and started their business
operations in the year of 1884. Headquarter of this business house is in Westminster and the
organization possess a presence in almost 1463 locations around the world. They are
specialized in selling of high end home products, clothing and products. Archie Norman is
the Chairman of this company, whereas Steve Rowe is the Chief Executive, and there are
almost 81,000 employees present in all the locations that have been mentioned above. The
amount of revenue that has been earned by the management of this multinational retail
company is £10,377.3 million, which has helped the management to use this amount of
money for making the existing structure better. It can be stated in this context that
advancement in the area of technology has changed the entire business concept and retail
industry is one of the most competitive business sector among all other business sectors. So,
there are opportunities for Marks and Spencer (Marksandspencer.com 2020).
On the other hand, Atlantic Books is from the publishing industry, and is a publishing
house based from London. It is an independent publishing house, which possess the power to
competitive in this global market place. The organization was founded in 2000 which is focused

TWO BUSINESSES2
on publishing various kinds of books in the market place of London, or where it operates.
Toby Mundy is the founder of this business house, and it can be stated that there are business
opportunities for this company and will continue to do the same for years to come (Atlantic
Books 2020).
External Environment
Political Factor
The first and foremost factor is the political factor and it can be stated in this context
that the nature of the government hugely impacts the business operations of a company. The
same is applicable in the context of some of the impact of these external factors may have on
each of the companies. A stable government always helps to maintain smooth business
operations in the market place of London, which helps Marks and Spencer and Atlantic
Books to maintain a healthy work culture within their operations in this particular market
place. London can be stated as one of the most successful market places in terms of control of
corruption, the application of rule of law, regulatory quality and government effectiveness.
Apart from this, the market place ranks as satisfactory on political stability according to the
governance indicators of the World Bank.
Economic Factor
This factor also plays an integral part in the business environment of an organization.
The GDP growth of the market of London affects the business operations of both the selected
organizations and it can be noted in this context that the economy of London or the region of
the entire United Kingdom continues to get benefitted from robust economic growth. The
major or primary part of this growth occurs in London as well as the south east part of the
nation. Traditionally, it has been seen that the industrial activities has mostly been