This report discusses the future of the Uber industry and the changing trends in the car industry, especially during the COVID-19 pandemic. It identifies the capabilities and competencies required by Uber to operate in the continuously changing market. The report also explains the challenges faced by the firm and innovative techniques that could be used to increase efficiency in current business operations. It covers topics such as eco-friendly services, new technology, and cost savings. The report also discusses the importance of building future innovation capabilities of the firm and the need to adopt transparent work policies within the workplace.