Marketing, Sales and Negotiation Skills: A Case Study of Uber

Marketing, Sales and
Negotiation skills

Contents
INTRODUCTION..........................................................................................................................................3
MAIN BODY..................................................................................................................................................3
REFLECTION..................................................................................................................................................9
CONCLUSION.............................................................................................................................................10
REFERENCES.............................................................................................................................................10

INTRODUCTION
The term marketing refers to the activities and tasks that are opted by various business and the
organisation so as to promote the selling of the goods and services. Marketing is considered as an important
term which involves various activities such as advertising, selling and delivering of the products and services
to the customers. Marketing uses various techniques such as, the uses of marketing mix and other strategies
and tactics which can be beneficial for the company to promote their product in the targeted market. The
term marketing is commonly used to attract the customers, incorporating the knowledge which is gained by
the understanding of the management and concept of exchange of relationships. This report will be based on
the company UBER which operates as a technology platform for people which provides transportation
services to the people (Ahrholdt Greve and Hopf 2019). The company operates through various segments
such as rides, eats, freight and other Bets and ATG programs. The Uber services connect people with rides
drivers who provides various rides in a variety of vehicles such as cars, auto rickshaws, bikes etc. The Uber
bridges the gap between where the customers are at present and where they want to reach. (Deges 2018).
MAIN BODY
The company UBER is growing nowadays as it is being chosen by various customers and people so as to
avail the good services and to reach at their destination too. The company's achieving the success rate at a
good speed as it is considered by many people all around the world. Uber Company allows the customers to
book a car or other transport vehicle so that they can reach at their drop point (Hüttner 2018). The term
Pestle analysis is a term which is used to evaluate various external forces which can affect the company
directly and indirectly. The Pestle is opted by various large companies so that they can analyze the various
factors which can be a threat or an opportunity to the company so that they can prepare accordingly. Uber is
a well reputed company which is used in a wide range in various countries. The pestle analysis can be
helpful to be aware about different forces and factors which can affect the activities and operations of the
business in many ways. Given below is the Pestle analysis of Uber.
 Political factors
The political factors are referred as the most important factor of the analysis. These factors are related with
various things such as, inflation, changes in pricing policies, rise in the price of a commodity and
government influence etc. The Uber company should consider the political factors so that it can maintain a

well reputed position in the market. The company should be aware of the safety and regulations of driving
and must follow all the legal norms so that it can be effective and efficient in the long run.
 Economic factors
The Uber company woks in a sharing economy. This means that the economy is based on the sharing of
physical and intellectual resources. Uber hires the drivers so that they can drop the customers at their
location. The Uber is sometimes cheaper than taxis and easier to schedule the appointment. Various countries
have restricted and banned the services due to Uber having various unfair competition and situation against
the regular taxis (Jahnke 2018). The company is growing at a great extent as it has various advantages and
economic potential in the market.
 Social factors
The term social factors are referred as an important factor in the pestle analysis as they are related with the
interaction of customers and various people from different segments. The Uber is promoting the social factor
as the customers loves to enjoy their rides and they can share theory experience on the social media and
various other platforms by which they can communicate with different people regarding their questions and
queries which can help them to be more engaged and effective.
 Technological factors
The technology is considered as a relevant term as it is growing nowadays at a fast phase, The technological
terms have opted various upgraded versions of software as people are being techno-friendly. The Uber
company is using the advanced use of technology as it is booked through the smartphones and the location is
also provided through the map in the phones. The technology plays an important role in every sector, so as to
stay effective and efficient (Kaufmann 2021).
 Legal factors
The term legal factors are related with the rules and regulations which should be considered by the company
so as to stay well reputed in the long run. Uber has also faced criticism, bans and other restrictions in the
location worldwide. The company must follow the technical use of laws, copyright laws, labour and other
employee safety rules.
 Environmental factors
Environmental factors are related with the surroundings and atmosphere in which the people live and the
business and an organisation operates. The companies should be aware of the environmental values and they
must be concerned for the environment so as to promote it in a healthy way. The Uber should follow the