Marketing Mix of the Organisation - Assignment

UBER

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
P1. ...............................................................................................................................................3
P2. ...............................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Uber is a mobile “app”, that enables its user to utilisation of mobile app and its official
website through which customer can book personal car and bikes on rent. The assignment
defines about several types of alternative challenges being faced by organisation in industry. The
study implies about marketing mix of the organisation and three elements of marketing mix
which can influences upon marketing strategy of the firm.
MAIN BODY
P1.
Uber is a mobile “a
Uber is a mobile “app” which enables customer with smartphone to propose trip
pursuance. Uber likes to describe itself as a marketplace (Armstrong, Kotler, Harker and
Brennan, 2015). Uber's employment and mobile app formally launching in San Francisco in
2011 which is an American Multinational online transferral network organisation. Currently, the
company is facing varied issues and challenges in industry for operating its business
functionalities. With the help of evaluation of Uber's current marketing mix, its professionals
will be able to better understand current issues and problems which are faced by organisation.
MARKETING MIX OF UBER COMPANY:
Product: Uber enables its customers to the option by which taxi services can be booked
using mobile apps and its official website. Some of the varied facilities are being furnished by
Uber to its customers which are as follows:
Uber-moto: The moto services allows its customer to book bike for rides online and roam
around city at the cheapest prices (Bolotaeva and Cata, 2010).
Uber-Go: This is the most usable service provided by company to book customer's own
car for travelling from one place to some other by accession from Wi-Fi.
Uber pool: It is a car-pooling facility that leads to travel with other travellers going in the
same direction as customers need to go. These services are provided by company at a cheaper
rate. Uber is a mobile “app”, which allows customers with smartphones to subject journey
pursuance. and direction as customer need to go. This services provided by the company at
cheaper rate.