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Marketing Strategies for Ugg Footwear Brand to Expand in the UK Market

   

Added on  2023-06-11

9 Pages539 Words311 Views
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GLOBAL BUSINESS
MARKETING
Marketing Strategies for Ugg Footwear Brand to Expand in the UK Market_1

INTRODUCTION
• Analysis of the rationale of the choice along with selection
• The name of the organization is Ugg footwear brand based in Australia trying to
expand their presence in United Kingdom
• The country is chosen as the economy is stable and technological advancements has
helped in transforming the company effectively
Marketing Strategies for Ugg Footwear Brand to Expand in the UK Market_2

ANALYSIS OF RATIONALE
• To expand the business in United Kingdom as the economy is politically
stable
• Secondly, the interest rates is low in the economy of UK and this will
assist the company in receiving and generating funds for themselves
• Due to the different technological advancements, the entire economy has
been transformed
Marketing Strategies for Ugg Footwear Brand to Expand in the UK Market_3

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