Identifying Challenges Faced by UK Hospitality Industry during COVID-19 and its Impact on Business Performance: A Study on Premier Inn

Research Proposal
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Contents
Proposal Introduction.......................................................................................................................3
PROPOSED AIM & OBJECTIVES...............................................................................................3
INTRODUCTION...........................................................................................................................4
Rationale of research...................................................................................................................4
LITERATURE REVIEW................................................................................................................4
To identify the challenges faced by UK hospitality industry during the period of COVID-19.. 4
To determine the impact of COVID-19 on business performance of Premier Inn......................5
To examine the ways used by Premier Inn for overcoming the impact of Covid 19 on their
business performance...................................................................................................................6
To evaluate the benefits that gained by Premier Inn by overcoming the impact of COVID-19
over their business performance..................................................................................................7
RESEARCH METHODS................................................................................................................7
PROPOSAL SUMMARY...............................................................................................................8
REFERENCES..............................................................................................................................10
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Research topic: To identify the issues faced by UK hospitality industry during the period of
COVID-19 and its impact on their business performance.
Proposal Introduction
Within UK, the hospitality industry is known to be the growing sector across the world
wherein various practices and roles are being performed for rendering the facilities to guests..
The current study represents the issues faced by UK hospitality industry during the period of
COVID-19 and its impact on their business performance (Alonso and et al., 2020). The topics
which are going to be discussed in this study are research aim, objectives, questions and
literature review. Apart from this, research methodology and proposal summary are also
discussed in this study.
PROPOSED AIM & OBJECTIVES
Research aim:
To identify the issues faced by UK hospitality industry during the period of COVID-19
and its impact on their business performance: A study on Premier Inn
Research objective:
 To identify the challenges faced by UK hospitality industry during the period of COVID-
19
 To determine the impact of COVID-19 on business performance of Premier Inn
 To examine the ways used by Premier Inn for overcoming the impact of COVID-19 on
their business performance
 To evaluate the benefits that gained by Premier Inn by overcoming the impact of
COVID-19 over their business performance
Research Questions:
 What are the major challenges that UK hospitality industry has faced during the period of
COVID-19?
 How COVID-19 has impacted on business performance of Premier Inn?
 What are the effective ways used by Premier Inn for reducing the impact of COVID-19
on their business performance?
 What are the advantages that gained by Premier Inn by reducing the impact of COVID-19
over their business performance?
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