Research Methodologies: To evaluate the decision to change business model in the UK retail sector

Research proposal
(To evaluate the decision to change
business model in the UK retail sector)
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Table of Contents
ABSTRACT....................................................................................................................................3
INTRODUCTION...........................................................................................................................4
Overview of the topic..................................................................................................................4
Background of the chosen organisation.......................................................................................4
Relevance of the Proposed Research to Business Research........................................................4
Place the proposed study in context.............................................................................................4
Justification of the chosen topic..................................................................................................5
Value of this research..................................................................................................................5
Research aim and objective.........................................................................................................5
Research question........................................................................................................................6
LITERATURE REVIEW................................................................................................................7
What is the business model used within the UK retail industry?................................................7
What are the decision to change business model in the Debenhams?.........................................9
What are the benefits of changing business model for the Debenhams?..................................10
RESEARCH METHODOLOGY..................................................................................................12
Research design.........................................................................................................................12
REFERENCES..............................................................................................................................15
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ABSTRACT
The main purpose to conduct the existing investigation is to gain detailed understanding on
the decision to change business model in the retail sector. In this research quantitative data is
being collected with the help of Questionnaire so that mass data can be gather in systematic
manner.
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INTRODUCTION
Overview of the topic
Business model refers to a plan which company make to earn profit. This model is used by
an organisation to create and deliver values to economic, social and culture. It is one of the
business strategy which is adopted by the companies so that they can change their business
operation. The company make plan in order to earn money by selling product to the customer in
market (Davies and Doherty, 2019). There is various type of business model some of them are
Subscription model, bundling model, product to service model, leasing model, crowdsourcing
model and many more. These model are necessary to be understand by the retailer in order to
decide price as well as advertise their good in the market.
Background of the chosen organisation
For conducting this research, the chosen company is Debenhams. It is a British
departmental store which was founded in the year in 1778 by William Debenhams. It’s
headquarter is in Oxford street, London. Debenhams Chain operates in United Kingdom,
Denmark and Ireland. The department store deal in fashion and beauty product. There are
various goods which is sold by Debenhams. It includes variety of product such as clothes, shoes,
toys, accessories and many more which can be purchases by middle to high class people. The
company is now being purchased by Boohoo after the company announced it is getting
liquidated (Cao, Navare and Jin, 2018).
Relevance of the Proposed Research to Business Research
The present proposed study is quite relevant for the organisation research because this
investigation will cover the business model which is used by the company to earn profit. It is that
business strategy which is very important for the organisation to make higher profit (Kim and
Chun, 2018). Thus, the present research is vital for the business and help them to make plan
which assist them to improve and change the current model and adopt new in order to improve
their financial performance and to advertise their product to the target market.
Place the proposed study in context
The research has proposed a study on the decision to change business model in the retail
sector to earn profit. In this research, investigator carried out a detailed information about the
business model and why it is important for the organisation. Business model is adopted by the
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