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UK Retail Industry - Assignment

   

Added on  2020-10-04

18 Pages4395 Words45 Views
UK Retail industry
UK Retail Industry - Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1Brief Overview for the Sainsbury and Asda....................................................................................3The Sainsbury ........................................................................................................................3Blue ocean .............................................................................................................................5Generic strategies...................................................................................................................5Porters five force model.........................................................................................................7Ansoff's matrix.....................................................................................................................10Core competencies................................................................................................................12Conclusion.....................................................................................................................................14REFERENCES .............................................................................................................................15
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INTRODUCTIONIn this report we will compare two organisations to identify theircompetitive advantages and the strategic management on the basis of theirperformances and market share. The two organisations taken intoconsideration are The Sainsbury and the Asda. Both the organisations areestablished and operated in the UK and are the part of the retail industry ormarket. The study includes the brief overview of the Sainsbury and the Asdadetermining their purposes, objectives and the industry they are relatedwith. Reatil industry of Uk plays significant role in the economy developmentof the nation. In the year 2016 it has generated 358 billion revenues. It hasapprox 290315 bricks and retail outlets in the country. Total VAT registeredretailers in the UK are 192000. It is the sector which has employed 2.8million population. 1/3 proportion spending of consumers are done in retailproducts. It contributes well in the development of the nation, in the year2016 this industry had 5% contribution in total GDP. From 2015, in the year2016 3.4% growth has been seen in this sector. 1
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Illustration 1: Industry analsyes 2016-2017Source: (Market value of grocery retail in the United Kingdom (UK) from 2007 to 2017 (inbillion GBP), 2017)SainsburyThe mission of the company is to expand its operations world wide,vision of the cited firm is to provide satisfactory products to consumers sothat sales revenues can be increased. Objective of the company is toincrease 35% sales till the end of 2019. Sainsbury takes time to time feedback from its consumers, it is itsbusiness strategy that helps in analysing business issues and by this way ittakes actions to meet with the consumer's expectation. It improvesavailability of its products so that more people can buy its quality products.Currently company is facing changes in technologies strategic issue due towhich operations of the firm is getting affected. Sales of the Sainsbury hasbeen grown by 1.9% in the year 2016. But market share of the company hasbeen fall, Sainsbury has slipped to 15.8 from 16%. 2
UK Retail Industry - Assignment_4

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