(PDF) Unbundling Enterprise and Entrepreneurship

Enterprise and
Entrepreneurship

Table of Contents
INTRODUCTION...........................................................................................................................3
EXECUTIVE SUMMARY....................................................................................................3
MAIN BODY...................................................................................................................................3
BUSINESS CONCEPT..........................................................................................................3
ENTREPRENEUR COMPETENCES...................................................................................4
OBJECTIVES.........................................................................................................................5
PESTEL OF telecommunication industry OR TELLECOM INDUSTRY............................6
COMPETITION.....................................................................................................................7
THE PRODUCT.....................................................................................................................7
MARKETING THE BUSINESS : SEGMENTATION, TARGETING & POSITIONING..7
POSITIONING.......................................................................................................................8
SALES AND OPERATION...................................................................................................8
SALES FORECAST..............................................................................................................8
FINANCIAL PROJECTIONS...............................................................................................8
STRENGTH AND RISK OF BUSINESS.............................................................................9
SUMMARY...........................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................10

INTRODUCTION
This report is about a business plan which consist how does new business make its mark in
market in which there is discussion about business model, its competencies, objectives, PESTEL
analysis of its market, discussion about competitors, product features and many more things
which come under a business plan and the company which had been discussed in it is MOKA
Telecommunication.
BUSINESS PLAN
EXECUTIVE SUMMARY
A business plan is a formal written document containing business goals, the methods on how
these goals can be attained, and the time frame within which these goals need to be achieved.
The business plan will consist of new entrepreneurial idea which is going to be soon launch in
the market. Company is going to launch a new phone MOKA that will serve in market in the
coming year which is 2021. Phone will have latest features and will be launched in market at
suitable prices affordable by all consumers. Organization is engage in investing a lot in this new
phone so that it become a success and can establish their market. This can help them grow.
BUSINESS CONCEPT.
The main concept behind opening of new business of MOKA mobiles as it will solve many
problem of the customer, it will mainly focus on customer’s satisfaction and to fulfil their need
by providing them mobile at good price with great quality, and by providing them mobile at
satisfied price with the best quality will give a great positive impact to our company. MOKA'S
main mission is to give those features to customer which will make them curious for purchasing
this companies mobile phones, as it will contains all the features which a customer need in his
phone like providing them the best performance by it high processor, will also contains latest
android version, and its camera will become USP of this mobile (Hill and Leitch,, 2017). There
will be different models will be coming in market which will have different features. The main
thing which will make this product different from other is that it will give an incomparable
feature at same price tag and it is main reason behind launching this MOKA mobile phone. Now
days children is so much involved in playing games, as it gives bad effect to eyes and to protect
their eyes MOKA has given very effective features for keeping their eyes safe while playing
games and watching videos. At clicking pictures is the main things in mobile which everyone
does so to make them feel happier while clicking pictures it has provided best camera quality

which public had ever seen till now, so MOKA is coming to change the future of mobile phones
(Huq and Gilbert, 2017). MOKA will use three cameras which include wide camera, telephoto
camera and ultra wide camera. This will make the phone better than other phone which is being
available in market.
ENTREPRENEUR COMPETENCES.
As an entrepreneur I think there are lot of quality which me and my team is having that's why
we are investing in telecommunication industry in which there are non countable competitors
and to fight against competitors there should be many qualities which we should have, and as
working with my team on my new business of mobile, I think the competencies which me and
my team is having are as follows:
 Leadership – As an entrepreneur I need to develop leadership skills so that I am able to
effectively deal with all the team members who are working with me. In this I need to
have good communication skills so that I can easily analyse the needs and demands of
employees working in it. (Piperopoulos and Dimov, 2015). There are many more things
which I have to do as a leader like brainstorming, keeping my whole team focused to one
goal.
 Risk-taking – Risk-taking is a big factor when you are starting new business in which
there are already lots of competitors, as I am planning to invest in telecommunication
industry and as it is very big industry with lots of up and down, and having big
competitors like Apple, Samsung, One plus, and other big companies which have covered
large market in mobile world and to give competition to this company bring a high risk
with it.
 Confident – Confidence is that factor which decide either you are taking right decision or
not. And working with my team and watching their confidence while working becomes
great motivation for me also. Confidence is that thing which is necessary at every stage of
line either is in business or in daily life. So when I was planning about investing in
business the most important thing I was in need of that was confidence, it was a fact that
whenever you are investing in any business you got nervous but to end that nervousness
you need to work with full confidence.
 Willingness – Whenever person want to do something it’s his willingness that force him
to do work. Willingness is that thing which is compulsory for doing any work with full

effort. So when I thought about what will be the result as investment is so high and
competition is also high so how I will handle this but as my mind was set and I was fully
focused about on one goal to provide customer that mobile which will complete their all
need.
 Innovative – Innovative is the main USP of my team as they have given our new phone
many new and unique features which will attract so many customer as per my perspective
or can say forecast (Hoppe, 2016). I need to be innovative and bring out different creative
things in product which I am going to launch. It is very important for company to be
innovative so that firm can attract large number of consumers towards it. This can help
my new company in establishing their market share. It will also help firm in increasing
the sales of new product MOKA.
As for starting this mobile business I will need a partner Mr. Tony which has a greate experience
of around 9 years in research & development sector of the telecom industry. Moreover, he has
been working for last 2 years on finding the latest trend that attracts the youth of the country over
mobile technology.
OBJECTIVES
 To establish company in target market till the end of year 2020 – As MOKA had been
launched and it is doing good in market initially but the objective of my company is to
establish company till 2020 and to increase it we have taken feedback from the customer
about the and they are very satisfied with the product but to as market is changing very
fast so to deal with this changing environment we have to be more innovative, and now
we are changing its packaging and providing product now with different variants so that
every type of customer will able to purchase it (Maritz, 2017).
 To attract investors in upcoming 3 months – The main objective of our company is to
make experience much better for customer and after launch of product it is getting good
response but our next target is to make customer better in next 3 months, and for that we
are coming with new model of MOKA soon.
 To ensure sustainable growth of business– At last every company motive is to earn good
amount of return on investment so as we have just started our business and to set this
business in market we have to sell our product at low price with no profit no loss
situation but after creating image in consumers mind we will focus on ensuring

sustainable growth till 2021 ending, because it is not possible us to provide product at
low price for long time as we have to develop it so after some time we will launch more
new product at good price and we will provide best quality their will no compromise in
quality (Lindh and Thorgren, 2016).
PESTEL OF telecommunication industry OR TELLECOM INDUSTRY
 Political – Political issues come up as daily part of telecommunication industry and in
today's market mobile is like kidney of person from which they can't go out and that's
why government has imposed high rate of tax on mobile because as government know
that every individual will purchase phone and for purchasing it they have to pay tax. So
paying high tax is non beneficial for both either telecommunication industry or customer
as mobile makers has to keep their rates high and that's why customer also give extra
amount.
 Economical factors – Economical factor impact great on telecommunication industry as it
contains factors like inflation, bank rate and many other economic factors so whenever
there is any impact on economy than it will impact telecommunication industry as well,
sometime positive impact sometime negative.
 Social factors – The main factor which affect telecommunication industry is social factor
as social factor consist society which is made by individuals and this individuals either
company will run or not for example if society is liking mobiles of MOKA or not if they
are happy with the its mobile than they will make it a successful company other vice
versa.
 Technological factor – It is a USP factor of telecommunication industry, the company
with better technology will make a good growth otherwise there are many companies
which started mobile business and now don't even exist. So it is compulsory for
telecommunication industry to come up with new technology in products every time
otherwise there is no scope for them in telecommunication industry (Sirelkhatim and Gangi,
2015).
 Legal factors- Telecommunication industry sometimes also get impacted by legal factors
as they are some legal issues which government have with telecommunication industry.

Environmental factors – There are environmental problem which comes with the UVI rays from
mobile and which is a part of global warming and its a challenge for telecommunication industry
to make phones do not affect people and animals badly.
COMPETITION.
As Telecommunication is very big industry with so many competitors in it so MOKA has
to deal with many factors to deal with competitors like MI, Apple, Samsung, or other bog
companies. It is not easy to make space in presence of this big companies, so for competing with
this company MOKA has launch its product at low price with giving best quality product to its
customer. Firm is going to launch its new product MOKS so they will have huge competition
with the established market players such as Apple, Samsung, Redmi, (Dahlstedt and Fejes, 2019).
THE PRODUCT.
MOKA had launched its mobile naming MOKA 2.0 in this product there will be many
features which had make public curious on purchasing it. MOKA 2.0 is android phone which
comes with rate of £210 only with having ultimate features in it so the main features are : It is
having 6.67 bezel-less display, Qualcomm's Snapdragon 855+ which is latest in android mobile
right now and it will come with 4000 mAh battery, with 256gb internal storage, and the thing
which make consumer crazy is its camera rear camera with 48+16+16+8 and front with 48mp
which clicks picture as real, and comes with dual volte SIM. So as customer can see that they
will be getting products at very low price if they compare with other big brands so this a reason
MOKA is getting good response in market. MOKA is also making more phones to keep their
devices up to date, and they are giving good updates of phone so that it can give users a better
experience.
This moka mobile is something unique in the market as this type of features are not
available in the market or launched by any other company. This moka mobile has the folding
feature i.e. one can fold the mobile vertically. On unfolding the size of the mobile becomes
double. This type of product has never been developed yet by any other company such as by
Samsung or Apple.
MARKETING THE BUSINESS: SEGMENTATION, TARGETING & POSITIONING.
Segmentation – MOKA has recently launched MOKA 2.0 keeping mind about youth but
after sometime it is launching mobiles for youngsters and also for individuals with different

income group, but recently they will target youth who are having craze of gaming and clicking
pictures and dividing product according to market is known as segmentation.
Targeting – Recently MOKA is focusing on youngsters, but after taking some time in
market it will target all type of customer because in starting if it targets all types of customer then
it will become big risk for company so reducing risk they have targeted the main market of
telecommunication industry. For this product the Company will target people between the age of
21-30 years.
POSITIONING.
Positioning is creating image in consumers mind about product so MOKA initially make
good image in mind of product by providing them good product at very effective price and when
customer gets good things in less price they attract towards it, so positioning is very important
for any new business. Company will make use of cost positioning strategy in which they will
focus to reduce cost and provide quality products to consumers.
To advertise this product the company has invested a huge revenue on its advertising
department. The company will go to advertise this product on the billboards all over its market
worldwide. Moreover, the company wants to advertise this product on television as well as on
social media sites.
SALES AND OPERATION.
For making MAKO 2.0 image in consumers mind its marketing, sales and operation team
has done a great job they have advertised it so well that the market of youth is quite attract to it,
and initially they are selling product at good rate, which is good for any start up and their
operation team has kept their eyes while all the process either at the time of production or at the
time of selling their product.

SALES FORECAST.
MOKA is using some sales forecasting technique like
Expert opinion – In this method they are having some professional which are experts of
making mobile and know about whole telecommunication market as we can say they are experts
of marketing, so MAKO had created its phone by taking their experts suggestion and which help
MAKO to create good product at less price and experts also provide them sales forecast that how
much their product will impact in market (Thom, 2017).
Market test method – To check is their target market is liking their product or not for that
it had produced. So for that they had given product to some people who are having so much of
knowledge about mobile and taking reviews from them either product is good, bad, worst or
excellent, and this things forecast about product that how much it will be sold in market, this is
called Market test method.
Survey of buyers' intentions – In this sales forecasting method company do survey in
market by talking with people face to face and ask them about their need in a perfect phone
according to them and after surveying company make the product according to the survey which
had done.

FINANCIAL PROJECTIONS
Financial projections means to take care of both aspects internal cost and external cost for
example as MOKA had created its product so to produce it mobile he need raw material,
workers, employees and other things which will give product a perfect design. So the cost which
occurred in making product either external like marketing, advertising and internal like
employees salary, rent and other cost, overall cost occurred by this factor is known as financial
projections, we can also say the cost which occurred till it is delivered to consumer is known as
financial projection,
STRENGTH AND RISK OF BUSINESS.
Strength:
Uniqueness – MAKO'S different look and its incomparable features make it unique and this
uniqueness is strength of this business.
Hard working employees – Employees of MAKO is biggest strength to it as they are making and
selling product as they are owner of the company and which create a great motivation to whole
organization.
Good leader – MAKO is having a great leader as it is dealing good in every situation either
situation is good or not, and also providing full support to its team and employees.
Risks:

Competition – The foremost risk of company is their competitor as it is big industry and contains
lot of competitors, and they are the biggest risk for new comers.
Timely innovation – If company don't provide changes in its product then it will become a big
risk for them to stay in market for long time.
SUMMARY
This whole business plan discusses many things like what is concept of business, in which
there is discussion about the business which had started, then there is discussion about how they
are better than their competitors, and what are objectives after setting up of business, in this
business plan there is also PESTEL analysis, who are competitors in this business, also the
details about the product like features, price. There is also discussion about market segmentation,
targeting, positioning, and also about sales forecasting, financial projection and strength and risk
in of particular business.
CONCLUSION
This report concludes about particular Business plan of MOKA Mobile Company that what
is their business model, what are their business plan, what are the competitive advantage they
have and how they will fight with their competitors and many more things like companies sales
forecasting, financial projections, its strength and risks and this report tells about each and every
aspect of MOKA'S business plan.

REFERENCES
Books and Journals
Bridge, S., 2017. Is “entrepreneurship” the problem in entrepreneurship education?. Education+
Training, 59(7/8), pp.740-750.
Dahlstedt, M. and Fejes, A., 2019. Shaping entrepreneurial citizens: A genealogy of
entrepreneurship education in Sweden. Critical Studies in Education, 60(4), pp.462-476.
Frances, J. and Le Lay, S., 2017. The use of business games in the doctoral
curriculum:“enterprise education” and “entrepreneurship education” in research
training. Formation emploi, (4), pp.67-86.
Henry, C., Hill, F. and Leitch, C., 2017. Entrepreneurship Education and Training: The Issue of
Effectiveness: The Issue of Effectiveness. Routledge.
Hoppe, M., 2016. Policy and entrepreneurship education. Small Business Economics, 46(1),
pp.13-29.
Huq, A. and Gilbert, D., 2017. All the world’sa stage: transforming entrepreneurship education
through design thinking. Education+ Training, 59(2), pp.155-170.
Lindh, I. and Thorgren, S., 2016. Entrepreneurship education: the role of local
business. Entrepreneurship & Regional Development, 28(5-6), pp.313-336.
Maritz, A., 2017. Illuminating the black box of entrepreneurship education programmes: Part
2. Education+ Training, 59(5), pp.471-482.
Piperopoulos, P. and Dimov, D., 2015. Burst bubbles or build steam? Entrepreneurship
education, entrepreneurial self‐efficacy, and entrepreneurial intentions. Journal of Small
Business Management, 53(4), pp.970-985.
Sirelkhatim, F. and Gangi, Y., 2015. Entrepreneurship education: A systematic literature review
of curricula contents and teaching methods. Cogent Business & Management, 2(1),
p.1052034.
Thom, M., 2017. The rough journey into arts entrepreneurship: Why arts entrepreneurship
education is still in its infancy in the UK and Germany. Education+ Training, 59(7/8),
pp.720-739