understandimg and leading change

Please folow assignment brief, mandatori text in bold.

UNDERSTANDING AND
LEADING CHANGE

Table of Contents
INTRODUCTION...........................................................................................................................................3
TASK 1..........................................................................................................................................................3
Compare different organisational examples............................................................................................3
TASK 2 .........................................................................................................................................................6
Evaluation of Internal and external drivers of change ............................................................................6
Evaluation of measures that can minimize negative impact of change...................................................8
TASK 3........................................................................................................................................................12
Explanation of different barriers for change..........................................................................................12
TASK 4........................................................................................................................................................14
Application of leadership approach.......................................................................................................14
CONCLUSION.............................................................................................................................................15
REFERENCES ..............................................................................................................................................17

INTRODUCTION
Organisational change refers to the fluctuations in the business related to policies,
procedures, technologies, culture and several other factors. It reflects as a significant concept of
the organisation that helps the firm in fulfilling their goals and objectives in prominent and
effective manner. In this when business enterprise may face the failure at that time firm will
focus on rendering change for meeting the standards by continuous improvement within the
organization. Organizational changes are occurred for a specific period of time so that companies
can sustain for a longer period of time(Bohman, 2019). In this several management theories are
related with the changes and changes are highly emphasis on attaining the short term and long
term goals without facing any complexities. This project report is prepared for understanding the
organizational change in context of Currys. Currys is a leading British retail electrical company
within the UK that is owned by the Dixon Carphone. The company has specialist within
Household appliances and home electronic. The main aim of developing their study is to
understand the concept of organization all change so that business organization can attain high
benefits for their business by overcoming the risk with effective implementing of change.
TASK 1
Compare different organisational examples
There are several factors which can influence the changes in the organisation that can be
explained below:
Drivers of change- It refers to that type of factors which influenced change in the organization
by any form. It can be internal or external in nature. In case of Currys it is very essential to
identify the changes so that decision can be taken effectively to gain long term objectives. Within
the company the external factor is the major reason for influencing the change within the
company. Due to the high impact of COVID 19, Currys can focus on implementing the
transformation change by using the advanced technology.
Impact of drivers of change- Drivers of change can impact highly on the company operations
and their functions. In this Currys business model is highly affected by the drivers of change and

due to this firm needs major changes in their existing system to effectively gain the profits and
sustainability in marketplace(Chappell and et.al., 2016).
For growth of the organisation, business environment is very useful but at the same time it also
contains major risk. Business environment is reflecting positive and negative impact over the
organization. At that time it is the responsibility of manager to highly focus on external factor so
that needs of customers is to be satisfied. Currys is the leading electrical company operated in
UK. Due to changing in the global business environment company may face the challenge in
several factors that affect the profitability of the business. These factors may also helps in
dealing with the competitors such as Maplin. In this company can modify the business processes
and advanced technology. It reflects the comparison between Maplin and Currys in context of
changes:
Basis Currys Maplin
Changes in
external factor
i.e. pestle
Business environment is interrelated
with several factors that may impact
the overall business operations and
strategy in direct and indirect
manner. There are several factors
such as tax rate, fluctuation in
exchange rate etc. As these factors is
very helpful in supporting the talent
and business operations. Business
operations are executed on large
scale for this firm needs more
amount of funds. Company can
highly focus on technological
changes as it is very advanced in
nature in all over the world. For
staying in the market firm is focus
on reducing the cost of production
so that high profits can be gained by
the company. In this legal factors
are also affected the operations and
strategy of the organisation. Because
changes in laws that are imposed by
government affect the Currys. In
social factors customer perception
is highly impacted the Currys
profitability. As customers demands
Maplin is one of the leading online
retailers of electronics goods within the
UK. The firm majorly operate the mail
order, telephone services and extensive
outline to their customers so that large
base of buyers are to be attracted and gain
higher profits. It is the online selling
company that can generate their
operations in most of the UK states in the
Europe having large number of employees
are working. In order to give the effective
and positive response to the changes
company can highly focused on
improving their structures so that they can
remove complexities in it. In this they can
highly focus on technological factor
because of attracting large base of
customers. For this business may focus on
adopting the latest technology by
reduction in defects so tat profit margin is
to be increased and firm will sustain for
longer time frame. Political factor also
influence the changes in the business
entity because for gaining high customer
base and profitability firm will emphasis
on globalization and in this several tax

are changing very frequently and
needs innovative products and
services. So those companies need to
provide them for attracting high
profits.
policy, government laws may
impacted(Eddy and Amey, 2018). The
economic factor cannot majorly affect the
company profits as it deals on online
platform due to this there are number of
customers in the several places that helps
the Maplin to gain higher profits. In
economic factor the business are done
their operations online and it is very
effective as per the current situation where
customers are not to prefer to visit stores
for purchasing the products and services.
Drivers of
change
In currys, the drivers of change can
be reflected in several factors that
can shown below:
Technology is highly advanced in
UK and people are spending their
time on social media. This will
influence currys to focus on change
so that cost of production is to be
maintained profits is to be
maximized. It is very essential to
attracts the large base of customer.
In these budgets is to be prepared for
accommodating the new technology.
For gaining the social factor
manager can influence their human
resources, highly so that they can
connect with customers and
analyses the needs and wants so that
high profits can be attained. For this
they can comply with rules due to
this functions can be done
systematically. Currys can majorly
focus on the large change that is
based on transformation changes in
which company can accept the
changes within the business
environment by using the digital
technologies so that products can
appliances can be effectively
produced. This helps in getting the
better results in terms of higher
profits and revenues.
In this, company can use several
software’s to enhance the organisational
performance. according to current
technological change firm will execute
several software’s such as performance
management software, budget maintaining
software etc. This will influence the high
sales by driving the change. By highly
focusing on the government policies and
rules related to foriegn trading company
can gain high benefits from it.
Impact on
strategy
The change within organisation
impact the company strategy in
Changes in technological and political
factor highly emphasis the business

positive and negative ways. In this
manager can highly focus on the
changes occur within business
environment effectively so that they
can achieve the long term strategy in
effective and positive way. but if
they cannot examine the changes
effectively than negative impact can
be occur in implementing strategy.
This also helps in beating the
competitors in marketplace(Glass
and Cook, 2016). Changes within
the customers preferences is majorly
impact the strategy due to this firm
will highly focus on transformation
change.
strategy. In this Maplin can develops the
business strategy according to the changes
occur in the external environment so that
it can be reflected effectively and on
achieving the goals for gaining profits and
customer satisfaction.
Impact on
operations
This represents as a process by
which employees and carries their
operations and changes to lead the
overall organisational system or
process. Implement the changes
within organisation according to the
business analysis factors impact the
operations of the business enterprise
in positive way and in this cost of
the company also saved.
To maintain the operations of the business
enterprise employees play a major role
and for this company can use the
technology so that operations can be
delivers effectively and it helps in
completing the task in appropriate
manner.
From the above explanation it is analyzed that there are several drivers of change such as
human resource, customers, technology, laws, competitors etc. that have impact the operations
and strategy of the business organisation. The company is highly focused for gaining higher
profits. In this currys can develop the strategy so that successfully adopts the changes that are
occur in business environment that are dynamic in nature. It will influence the working pattern of
the enterprise so that changes can be occur effectively and efficiently.
TASK 2
Evaluation of Internal and external drivers of change
A change reflects as something that causing the deviation from the comfort zone. In
current business environment each and every business organization can speed up the changes for
sustaining in marketplace. It is very essential for the business entity to develops a required
organisational, operational and strategically change and aligned with trendy era so that high base

of customers can be attracted and firm will sustain for a longer period of time. it is reflected that
changes has impact the organisation in negative and positive way over the company financial
resources and the operations. Changes done in internal and external factor develops the
requirement to change in strategies and processes. The changes involve products, policies,
designs, operations and strategies. Several internal and external drivers of change can be shown
below:
 Customer Driver change- Needs of the customers are dynamic in nature and changes
very frequently as a time progresses. Each business enterprise has a mission to satisfy the
demands of customer in every possible way so it is very important to do changes in the
product strategies and innovations so that high base of customers is attracted and
satisfies. In this firm will make sure that they can follow the market trends effectively.
Similar to every other company currys can focus on drive their operations towards
fulfilling the needs of customers and capture the more new opportunities(Cruz Roche,
Romero and Sellers-Rubio, 2019).
 Competitor’s driver change- The major challenge that a company can face is to deal
with competitors that are present within market. Business entity like currys can develops
the new strategies so that they can deal with the rival firm such as Maplin. In this Maplin
is also planning to expand their market due to this currys can modify their standards and
policies for longer survival in competitor market.
 Technological driver change- With the rapidly growth economy changes can be occur
within business very prompt manner. Changes are resulting in adopting the advanced
technology that helps in gaining the high profits within the business. For gaining high
revenues currys can focus on adopting the advanced technology in their organisation so
that manger and leaders roles and responsibilities can be effectively improvised in
appropriate manner. In this proper training are to be offered to the leaders and managers
so that they cannot face the issues at the time of adopting the change(Bogue, 2019).
How organization changes impact the several terms:
Leadership behavior Team behavior Individual behavior
Within currys the role of a When the changes occur In this according to changes

leader are changes by changes
adopted in the organisation. In
this leaders are focused on
following best methods and
practices so that high results
can be achieves.
within organisation plan and
policies are also change. In
this teams are required to
adopts the changes in effective
and efficient manner so that
they can appropriately
motivate their team mates.
guidelines are to be transferred
by the superiors to their
subordinates so that they
individually understand it and
work according to the
changes. By integrating the
internal and external factors
changes are exhibited in the
organisation.
SWOT Analysis
STRENGTH WEAKNESSES
 The major strength of the company is to
offer the goods and energy parts on the
global level and gain high amount of
profits.
 currys offers the quality goods and
services that helps in developing the
goodwill in positive manner within
marketplace.
 The major weakness of currys is the
bad behavior of staff members with the
customers.
 currys can face major competition from
their rivals that impact negatively on
the operations of company(Schell,
2019). The major weaknesses within
the company is their low technological
usages.
OPPORTUNITIES THREATS
 Expansion in the global markets helps
the currys to enhance the profits and
sales.
 By adopting the high technology currys
can reduce their cost and gain the
competitive advantage.
 By building the several applications on
the different places brand population is
to be enhanced that is one of the major
opportunities.
 New policy related to tax affect the
currys profits in highest manner. That
reflects as a major threat.
 High competition within marketplace
can affect the company profits and
revenues.
PESTLE Analysis
 Political factor- This factor includes government stability, policy etc. currys can face the
high implications because of Brexit occur in the UK due to this many problems can be
arise for the organisation. In this for doing the global business policies of other countries
are also creates problems due to this changes gives positive and negative implication in
the business organisation.

 Economic factor- This factor includes economic growth, exchange rates etc. In this
currys can face the high economic regulations due to which profit ratio is to be affected
negatively. In this firm also face the issue of current fluctuations. Due to the high impact
of COVID 19, customers are highly focus on purchasing the goods and commodities in
bulk quantity because they cannot prefer to go outlets, this helps in enhancing the profit
margin of the company. It will positively impact the profits of the company and also
increase the overall economic of the nations.
 Social factor- It can relates to customer preference, age distribution, values etc. of people
within society. In present time customers preferences are changes very frequently that
creates the problem for currys to adopt change very quickly and in systematic
manner(Policy, 2018).
 Technological factor- It includes adoption of new and advanced technology as per
demand of the market. In this currys can adopts the latest technology within their
operation for communicating and selling their products to the market. This will helps in
higher profits and revenues but also enhances the overall cost. It is majorly used within
the Time of COVID 19 because at this time customers are not prefer to go outside for
buying commodities rather than they can focus on online shopping. Due to this
organization can highly focus on large scale transformation change by selling their
products online and also offers the technology to their employees so that they can
communicate easily by following social distancing.
 Legal factor- It involves consumer laws, employee related laws that are imposed by the
government of the country. In this currys overall cost is to be affected because
implementing the laws beneficial for employees and consumers are containing high cost.
 Environmental factor- It includes environmental policies, climate change etc. It will
impact the currys because of this factor modes of functioning can be changed.
Evaluation of measures that can minimize negative impact of change
Business environment involves the several activities that are implementing within the
company. These activities are performed for gaining higher profits and the execution of this can
includes the changes that are highly beneficial for the management team and sustainability of a

business enterprise. In case of currys, it is very essential for the manager and leader to
identifying the impact of change and also focus on reducing the negative impact that is related to
change. In this company can focus on transformation change so that they can gain the high
profitable results. In this several relevant techniques are helping the changes in positive way.
Such techniques in case of currys can be shown below:
 Creation of pathways- This determinant is adopted by the management team of currys
that helps the manager and leader to develops the action plan that includes all policies
and procedures which are helpful for employees in attaining the task. Action plan is to be
helpful for employees because it increases the knowledge for achieving goals in effective
and efficient manner. This technique is also very attractive to generate the interest of
employees in implementing the change. Due to these employees can accept the changes
effectively and work according to that so that task can be gained in specified period of
time(Hickman and Silva, 2018).
 Discuss plan with employees- This technique is adopted by the leaders for conveying
the plans to their team mates so that is it can be formulated effectively over particular
rules. In this advice is to be given to currys so that work can be done in systematic and
effective manner. In this regular feedbacks are to be taken by the leader to their
employees so that modification can do according to that requirement. It also helps in
realizing the employees that they are valuable to the company and due to this they can
perform better and appropriately.
 Educate your employees- It is to be evaluated that it is the best measure that a Currys
can take at the time of implementing change so that it cannot be impacted negatively . In
this leader can educate their employees related to transformation change that can be done
due to the dynamic business environment so that they were encouraged towards it and
implemented the work that values for the company.
 Harness Technology- It is the prominent measures that a company can take to reduce
the high negative impact. In this manager of the Currys can focus on teleconferencing
due to the pandemic attack within the world so that business operations cannot be
affected and information can be transfer to the virtual employees employees effectively

and it is also impressive for attracting the potential clients so that high profitable results
can be gained.
Bruke Litwin model
This model refers to a vital approach that is adopted by the human resource manager of
the organisation to a high extent. In this manager can identify the workforce related to some
specific task and offers some condition to get the effective results that can be achieved by using
this theory. It also helps in displaying the heterogeneous change and measuring needs for the
trade that can be examined through the importance of organisation which is applied within the
activities. It involves the several factors that can influence the business like external
environment, strategy, leadership and several other factors. These factors can helpful in dealing
with distinct aspects and in their growth and sustainability. In case of currys several factors can
be shown below:
 External environment- As per this model, it reflects the external change that are
essential for taking care in managing the organisation operations. In this management of
currys can take some necessary steps to minimize the negative impact on their
business(Phadermrod, Crowder and Wills, 2019).
 Mission and strategy- This factor is used to explain the goals, mission and strategy of
the business. In this currys manager can set the goals as per the priority so that negative
impact can be minimize at the time of implement change.
 Leadership- It includes the arrangement of responsibility within company. In case of
currys leaders need to display effective style of leadership so that negative impact can be
minimized.
 Organizational culture- This factor is very beneficial for minimize the negative impact
on the organisation at the time of implementing change. In this currys can develops the
best friendly culture so that changes can done effectively.
 Structure- In implementing change structure play an essential role in this manager of
currys can simplify their structure so that negative impact can be eliminates effectively.

 System- The organization can highly focus on managing the system so that negativity
can be eliminated in this. In case of currys, management can focus on implementing
changes in their system so that the task can be done effectively and efficiently(Bratasanu,
2018).
 Management practice- In this currys can highly focus on changing their management
practice as per situation occurs so that negative impact can be eliminated.
 Working climate- By implementing change currys can improvised their working climate
so that task can be done smoothly and due to this negative impact can be minimized.
 Task and skills- In this manager of currys can focus on allocating task as per the
employees skills so that they can work according to changes occur and negative impact
can be removed.
 Motivational level- In this manager of currys can offer rewards and other benefits to
their employees so that they are encouraged towards attain the task as per the changes.
This will helps in minimizing the negative effect of organisation by implementing
change.
Evaluation organisational response to change
Models and techniques like Burke Litwin change can be effectively applied in the currys.
It helps the organisation in developing the strategies effectively that helps in minimizing the
negative impact on the organisation so that high profits can be gained. These techniques and

models help the management to take decisions so that resources can be sued optimally and
functions can be done smoothly. This helps in implementing the changes successfully that can
occur because of business environment.
Conclusion and recommendations
Organisational factors possess the significant power to influence the overall business
environment in effective manner. This helps organisation to undertake the effective use of
strategies for dealing with challenges that are present within business. Changes affect the growth
and success of the company. Thus it is recommended for currys to use the Bruke Litwin model to
effectively overcome the issues so that negative impact can be minimized effectively. This
several aspects are included that helps in managing and organizing the whole functions and
activities so that high profits and revenues can be enjoyed by the firm in their long survival. in
this they can implement the strategies effectively to deal in the competitive marketplace.
TASK 3
Explanation of different barriers for change
Organisation can highly focus on changes that are fixed or not have to be changed yet. In
business doing changes is very complex. Due to this firm need to develops the pattern for
implementing change that is exist. Changes are essential for attaining the targets that is beneficial
for the company. In this currys can examine the several barriers that can be shown below:
 Resistance to change- There are several people who resist the changes within
organization when the management tries to execute change. In case of currys, there are
several employees who don’t want any change as per the business environment that is the
major barrier in front of company and this also creates major problems.
 Lack of communication- In organisation communication play a vital role and if it is
lacking than business entity cannot apply the changes effectively. In case of currys, there
is lack of communication between the departments that will create the barrier at the time
of executing change(Aline, Wanderer and Ehrenfeld, 2016).
Force field analysis

This model is proposed by the Kurt Lewin in 1940. This application is used to take the
decisions by identifying the forces related to changes or against the changes has to be made. The
main aim of developing this model is to maintain the equilibrium in accepting change or resisting
change (Force Field Analysis Advantages and Disadvantages. 2020). In case of currys some
analysis can be shown below:
Forces for change
 Customers- Within organisation customers are the one who are in favor of changes as
they get the new products and services every time. In case of currys This reflects as the
most powerful force because company need to act according to customer requirements
and needs. In this management has to take decisions related to implementing change.
 More production – If the changes can be done in the technology as due to this new
techniques can be adopted by currys that production is to be increased. This force is not a
strong force but at the same time it is essential to make strategic decisions by the
managers.
 Low maintenance cost- Changes done in technology need low maintenance cost. This
helps in reducing the overall operation cost of currys and also influences the decision
making of managers. It reflects as not a strong force (Full Understanding - Force Field
Analysis Definition. 2020).
 Reducing training time- Develop the company technology helps in reducing the training
time of employees and it related cost. This helps the currys manager in developing
strategies effectively so that high profitable results can be shown out. Due to this it is a
powerful force.
Forces against changes
 Fear among employees- The staff member of currys can resist change because of
changes done in technological advancement. Due to this employees feel that there jobs
are in danger. This influence highly the decision making and reflects as powerful force.

 High cost- Cost includes in developing the technology is very high that represent as a
powerful force because it affect the currys decision making.
 Loss of staff overtime- Because of implementing advanced technology currys employees
overtime amount is to be affected. Due to this staff members can resist change. This
influence decision making as a powerful force.
From the above discussion it is to be evaluated that analyzing score for forces for and against the
change helps the company. Due to this they understand that the score for is highly in favor as
compare to score in against. Thus it is concluded that currys can implement change within the
company.
Critical evaluate the use if force field in organisational context
From the above explanation it is critically evaluated that it is very effective for the
organisation to focus on force field analysis because it helps in analyzing the individuals who are
in favor for change or resist changing. This helps the manager to take decisions related to change
so that firm will gain higher profits and revenues.
TASK 4
Application of leadership approach
There are different types of model which is adopted by the organisation for dealing with
change in effective and efficient manner. In case of hospital situated in UK wants to execute the
rota system in which every staff member work early, late or night shift. In this staff member has
resist change because they want to work as their specific shifts. For this manager of the hospital
can focus on applying the Kurt Lewin model so that changes can be implemented effectively and
efficiently that can be shown below:
 Unfreeze- It is the basic step in which manager of the hospital ensure that they staff
member are ready to accept the change at workplace. In case of NHS hospital, in this
stage manger will interact with their staff members and communicate about the Rota
system for this they can offer rewards, recognitions and punishments within the working

environment. By using this they can encourages the staff members for prepare employees
to accept the Rota system as a change within the organisation(Kurt Lewin’s Change
Management Model: The Planned Approach to Organizational Change. 2020).
 Change- Another step is based on implementing the change for gaining the desire goal
and mission. This model includes the acceptance of new idea for doing things or
executing change at business entity. In this stage manager can focus on several factors
such as planning. Communication, rewarding to employees so that they can understand
the change effectively and encouraging towards the Rota system. In case of NHS
hospital, manager can involve their employees in decision making process related to Rota
system so that innovative ideas can be implement and also employees feel values and
satisfied with thus and effectively implement the change(NHS England, 2016).
 Refreeze- It is the last stage of this model in which manager of a hospital can implement
change effectively so that high returns can be gained. In this management can conduct
several practices to motivate their employees so that they cab effectively implement the
new policies related to Rota. In this NHS hospital can also focus on reminding their staff
members related to new Rota system so that it can be implemented successfully and
effectively.
Participative style of leadership- To implement the change successfully within the hospital
leader can implement the participative style of leadership so that staff members are satisfied with
the working culture and effectively accept the change that was executed by the management of
the business organisation for gaining higher profits and revenues. In this leaders can support to
their staff members by sharing the decision making so that proper coordination is to be done. it is
helpful in implement the successful Rita system within the working environment.
From the above report it is to be critically evaluated that the change model is very useful
for implementing the change within the organisation and fulfilling the task in effective and
efficient manner. In this manager of NHS hospital can implement the Rota system in their
hospital for their they can adopts the Kurt Lewin model so that changes can be done
prominently. In this they can adopts the participative leadership style where changes can be

implemented successfully so that longer survival can be attained by the hospital by god brand
image.
CONCLUSION
From the above report project it is to be concluded that the organisational change are the
essential part of the business enterprise as it is associated with the changes and process. In this
organisation can highly focused on implementing changes within their strategies, processes,
technologies and culture for fulfilling their overall goal and task in efficient and appropriate way.
To implement the change within the business enterprise new ideas are required for this it is
inculcates that the business need these ideas for satisfying the demands of customers in effective
and efficient manner. For implementing the new ideas creative and advanced technologies is to
be needs so that business can be function properly and effectively. There are several leadership
styles that help in adopting the change in appropriate manner.

REFERENCES
Books & Journal
Aline, F., Wanderer, J.P. and Ehrenfeld, J.M., 2016. Managing the impact of the ICD-10
transition on a data warehouse. Journal of medical systems. 40(3). p.1.
Bogue, R., 2019. Strong prospects for robots in retail. Industrial Robot: the international journal
of robotics research and application.
Bohman, K., 2019. Leading Change From the Middle: A Qualitative Study on Middle Managers'
Role in Organizational Transformation.
Bratasanu, V., 2018. Leadership Decision-Making Processes in the Context of Data Driven
Tools. Quality-Access to Success. 19.
Chappell, S. and et.al., 2016. Exploring the process of implementing healthy workplace
initiatives: mapping to Kotter's leading change model. Journal of occupational and
environmental medicine. 58(10). pp.e341-e348.
Cruz Roche, I., Romero, J. and Sellers-Rubio, R., 2019. Retail services efficiency: impact of
country-specific factors. International Journal of Retail & Distribution Management.
Eddy, P. L. and Amey, M. J., 2018. Leading in the middle.
Glass, C. and Cook, A., 2016. Leading at the top: Understanding women's challenges above the
glass ceiling. The Leadership Quarterly. 27(1). pp.51-63.
Hickman, C.R. and Silva, M.A., 2018. Creating excellence: Managing corporate culture,
strategy, and change in the new age. Routledge.
NHS England, 2016. Leading Change, Adding Value: NHS England's commitments and case
studies. British Journal of Healthcare Assistants. 10(11). pp.562-567.
Phadermrod, B., Crowder, R.M. and Wills, G.B., 2019. Importance-performance analysis based
SWOT analysis. International Journal of Information Management. 44. pp.194-203.`
Policy, P., 2018. What is pestle analysis.
Schell, W.J., 2019. Leadership and change management. In Traffic Safety Culture: Definition,
Foundation, and Application (pp. 191-218). Emerald Publishing Limited.
Online
Force Field Analysis Advantages and Disadvantages. 2020. [Online]. Available through:
<https://www.latestquality.com/force-field-analysis-advantages-disadvantages/>.
Full Understanding - Force Field Analysis Definition. 2020. [Online]. Available through:
<https://www.edrawsoft.com/force-field-analysis-definition.html>.

Kurt Lewin’s Change Management Model: The Planned Approach to Organizational Change.
2020. [Online]. Available through: <https://www.managementstudyguide.com/kurt-lewins-
change-management-model.htm>.