Impact of Change on Organization's Strategy and Operations

This article discusses the impact of change on an organization's strategy and operations, including the internal and external drivers of change and how they affect leadership, team, and individual behavior. It also evaluates measures to minimize negative impacts of change on organizational behavior. The content includes a comparison between two airline companies, Wizz Air and Blue Air, and their strategies for managing change.

Understanding and
leading change

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Impact of change on an organization's strategy and operations.............................................3
M1................................................................................................................................................6
TASK 2............................................................................................................................................7
P2 Ways in which internal and external drivers of change affect leadership, team and
individual behaviour....................................................................................................................7
P3.Evaluate measures that can be taken to minimise negative impacts of change on
organisational behaviour............................................................................................................10
M2. Critically evaluate the long term implications of internal and external drivers of change 11
D1. Conclusion and recommendations with valid justifications for planning effective for
change........................................................................................................................................12
TASK 3..........................................................................................................................................12
Covered into PPT.......................................................................................................................12
TASK 4..........................................................................................................................................12
P5 Different leadership approaches to dealing with change......................................................12
M4. Evaluate the extent to which leadership approaches can deliver organisational change...13
D3. Critically evaluate the effectiveness of leadership approaches and models of change
management...............................................................................................................................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................14

INTRODUCTION
In a business, change is refers to the process in which something is done a different way.
As it is also important for company in improving their performance because it is related with the
changes that are trending in the market place. As per current scenario, changes are occurs within
the company sometime it put positive impact and at the same time it also includes negative
impact. Thus, it is crucial for business organization to implement all the change and also
effectively understand the same to develop their positive performance (Drago-Severson and
Blum-DeStefano, 2018). For attaining this, manager of company also develop as well as
implement effective plan and strategies. With the help of this changes can be easily managed and
also provide positive results. Along with this, it is also significant for company in successfully
implement all the changes by providing proper guidance and direction to workers so that they
can easily manage the same and accomplishing their targets in an effective manner. Furthermore,
proper training and development, motivation for employees is also beneficial in making them
able to perform their activities in a dynamic environment. This will directly contributes in
improving the overall performance of the company by eliminating all the risk factors that arise
due to changes. Current report is based on the Wizz Air, is a air line company serve their services
in various cities across Europe, some destinations in North Africa and Middle East. It was
established in 2003, September with the aim of generating huge revenue by offering their
services in across the world. Company also focus on managing and leading changes that help
them in improving their positive performance at market place. Report is going to discussed about
comparison between two organization on the basis of different changes, business strategy and
operations and organisational behaviour as well. In addition to this, different type of leadership
approaches is also mentioned that help in implementing and managing the changes.
TASK 1
P1 Impact of change on an organization's strategy and operations
Organizational changes is refers to the procedure that implement by the company with
the aim of maximising the positive impact over the business activities. Through the changes,
organizational strategy, culture, technologies and many more get influenced or changed
(Tombetti and Mason, 2019). All these changes are implementing by the company in order to
attain all the competitive advantage by keeping their customers satisfied. This is the reason that

organization is responsible for managing and effectively implementing the changes so that they
can easily attain success at market place. For attaining the same, company focus on undertaking
the market research that provide them all the necessary information towards current trends and
changes present in the market place. In addition of this, changes also provide various
opportunities to company in attaining competitive success at market.
In this regards, there are two famous companies operate in air line industry i.e. Wizz Air
and Blue Air. Both organizations are focus on improving their operational activities by bringing
as well as implementing changes as per the dynamic environment. This can be beneficial in
improving the possibilities of attaining positive outcomes (Neumann, James and Vince, 2019).
Along with this, implementation of changes also related with the products and services that
customers wants from the company to satisfy their needs and wants. Today's changing
environment of business and frequent change in market trends are also change the customers
demand. This is the reason that organisation must bring change and at the same time also manage
it effectively. With the assistance of this, firm can easily accomplishing their positive and
competitive image at market place. As there are two type of changes that like planned and
emergent changes that directly influence strategies and operational activities of the company. For
an example, Wizz Air going to change in their technologies with the aim of improving their
overall performance at market place. This type of change is planned in which company invest to
implement it successfully. On the other side, frequent change in customers demand is emergent
change that faced by Blue Air. For this, company does not ready and prepare. This is the reason
that company must be responsible for managing as well as understand the same to improve their
efficiency level within the airline industry.
Actions Wizz Air Blue Air
Organizational
operations
Wizz Air is famous company that
focus on providing best services to
their customers in order to make
them satisfied (Benton and Visbal,
2018). Due to increase in
advancement of digitalization,
company investing more money to
implement new technologies within
Blue Air is also a airline company that
operate their operational activities in
different countries in order to make
their image famous. In addition of this,
company also offer their services in
around 57 destinations that can
maximising their profitability level at
market place. In dynamic business

their operational activities so that
they can easily handle all the
operational aspects. In addition of
this, company needs to analyse the
effectiveness of new technologies.
By this Wizz air can enhance their
performance and at the same time
also established their competitive
image.
environment company face the
changes that are related with frequent
change in customers demand. This is
the important to analyse customers
taste so that they can provide better
services as per their needs and wants
(Boyatzis and Cavanagh, 2018). To
invite more and more customers,
company focus on analysing market
trends before providing them services.
This can be beneficial in determining
the actual needs of customers and
make them satisfied by providing
them same. With the help of this, Blue
Air can maintain their competitive
image at market place and also
improve their brand image.
Strategies
implement by
company
Change in technology also includes
its impact over the organisational
strategy that implement by the
company (Devecchi and et. al.,
2018). By proving proper training
and development activities to its
workers also help in making them
able to handle new technology. It
may effective in eliminating
negative impact and also increase
the effectiveness of implementing
new technology. One of the main
advantage of bringing new and
innovative technology, Wizz make
Undertaking market analysis is one of
the effective strategy that help
company in understanding what
exactly customers wants from the
company. With the help of this, firm
can increase their customers base and
at the same time also generate larger
profitability level at wider market
place. Along with this, Blue air also
focus on communicating with their
customers so that they can understand
their actual demand. To invite more
and more customers company also use
effective promotional activities to

their operational activities more
effective and efficient that
contributes in serving best services
to its customers.
make customers aware about what
they offer in market. This will directly
contributes in capturing larger market
share and compete their competitors as
well (Mackey and et. al., 2018).
M1
In a competitive and dynamic business environment, change is all about modifying and
reviewing management structure and business processes that support in making overall
performance more competitive and famous as well. Along with this, it is also considered as an
important process in which company change its working style, methods and aims so that they can
deal with the changes and also effectively handle the same. This can be contributes in
eliminating the possibilities of arising any kind of issues and obstacles within the business
activities. Sometime change is organisation is also beneficial in maintaining its competitive edge.
In context to this, the major driver to change is implementing new technologies within the
operational activities to serve quality services to its customers. In this regards, there are some
drivers for changes bring over the operations and strategies execute by the company. All these
can be understood by following points:
Consumer demand: It is one of the important driver of change as customers are
frequently change their interest towards the company and its services. Due to change in market
trends is also affect the overall performance of the company. By providing them quality services
as per their demand is also beneficial in improving the performance of the company (Rossi,
2019). This will directly contributes in increasing profitability level of the company at market
place.
Competitors: It is also a major driver to change that foster company in implementing
changes by analysing the competition in market place. By this they make changes within the
products and services. This can be increase the possibilities of improving positive image at
competitive market place. By providing quality services to its customers as compare to its rivals
may aid in keeping customers satisfied and loyal as well.

TASK 2
P2 Ways in which internal and external drivers of change affect leadership, team and individual
behaviour
Leadership is an important activity that creates an inspiring vision for the future activities
of company. It also help in motivating as well as inspiring people to engage with particular
vision so that they can easily attain the same and also improve their performance. In this regards,
leader also play a crucial role in business organisation to manage all the vision (Neumann,
James and Vince, 2019). As leadership is also brings together the employee skills to done the
team activities in an effective manner. It involve proper guidance, authority, management,
direction, supervision, initiative and many more. With the help of these, leader of company can
easily manage and lead employee activities.
Change in Wizz air is taking place with frequent change in market trends and
technological advancement. It is one of the effective changes that contribute in increasing the
customers’ base by proving them quality services as per their needs and wants. In order to
evaluate the changes company is required to determine both internal and external factors. With
the help of this, firm can manage the changes and at the same time also may support in reducing
the negative impact over the company and its operational activities as well. For better
understanding there are some internal drivers of changes are as follows:
Employee morale: Productive workers are always beneficial for company in attaining all
the set goals and objectives in a stipulated time frame. Thus, it crucial for business organization
to provide proper guidance and also make them productive. By this employees get motivated and
take participate in business activities. Encouraging employees also impact over the performance
of the team and individual. This is the reason that proper leadership is more important for
employees and team workers as well (Nelson and Luetz, 2019). With the help of this, employees
attain all the predetermined targets in an effective manner.
Customers complaints: Every business organisation wants to keep their employees
satisfied towards the company and its offerings as well. Therefore, it is crucial for Wizz air to
analysis all the issue that customers faced at the time of consuming its services. With the help of
managing the customers complaints firm can improve their positive performance. In this regards,
company also use effective communication that includes proper flow of information. This will
put positive impact over the team and individual performance. Furthermore, leader of company

also influence their employees to effectively deal and communicate with their customers.
Through this, workers solve issues of customers and at the same time also tries to provide them
better satisfaction (Wolberger and Goldman Schuyler, 2018). It may support business
organization in establishing its competitive image.
External factors:
SWOT analysis of Wizz Air:
It is one of the important technique that help business organisation in providing proper
information to the company in market place. With the help of this, firm can easily analysis their
actual performance and also manage all the weaknesses and threats by increasing its strength and
opportunities as well.
Strength Weaknesses
 Wizz air has the second lowest unit cost
which is highly efficient business
model that improve its productivity
level.
 Company has strong financial
performance by high demand and low
cost base.
 Wizz Air has highest share in CCE
(Central/ Eastern Europe).
 Leading market share in market is also
a strength for Wizz Air at market place.
 Company is strongly depend on
seasonality that is major weaknesses for
company as it may reduce the
profitability.
 Wizz has low frequency flights as
compare to its competitors is also put
negative impact.
 High competition in market place is
also a biggest weakness of Wizz Air
(Bohman, 2019).
Opportunities Threats
 Company has opportunities to attain
further growth potential in central/
Eastern Europe.
 Company also have lower unit cost
from A321 orders that also support in
increasing profitability level.
 Strong competition with Ryanair is a
major threats that may eliminate the
positive performance at market place.
 Eternal events like geopolitical events
also a threat for Wizz Air.

PEST Analysis:
It is refers to the effective framework that includes all the external factors that directly
affect the business activities. Mainly, these factors are uncontrollable by the Wizz Air (Nelson-
Brantley and et. al., 2018). This is the reason that company is responsible for implementing the
same in operational activities. Pest analysis of Wizz Air is discussed below:
Political factor: This type of factor plays a significant role in determining all the factors
that directly impact over the profitability level of Wizz air. As company operating various
countries and also expose itself in different political environment. Thus, it is crucial for company
to effectively follow all the political condition and legal framework. As it also affect the team
and individual performance. So that team and individual needs to acknowledge and aware about
all the political policies in order to enhance the positive image of company and at the same time
also attain predetermined goals and objectives.
Economic factor: It is also an important factor that affect the business activities in both
positive and negative manner. In context to this, foreign currency fluctuations also impact on
import and export aspects. As economic condition is stable in nature that help company in
increasing purchasing power of customers. Performing in a team, employees are able to
successfully completing the task with specified period of time. In this leader is also motivate
their workers by providing them rewards and benefits. This may improving their performance
and involvement of the employees within the business activities.
Social factor: This component includes society culture and population attitude regarding
the facilities of Wizz air or any other tour operators. Category of consumer, the capability of
population, education extent and interest extent of individual on leisure tourism influence the
company to bring modifications. The target audiences’ expectation and their degree of fulfilment
also influence the existing plan of actions of Wizz air.
Technological factor: It consider different components like technical innovation,
research and development, advance technology, artificial intelligence and many more. The
technological modifications in the existing time bring several kinds of changes in the quality of
facilities that are offered by an establishment (Cockcroft, 2018). It impacts the firm to deliver
and offer their facilities with the help of online platform and social media tools to getting
attention of target audiences.
Impact of these drivers on leadership

With the modification, the accountability of Wizz air is also maximised because they
require rt direct their team and offer appropriate direction to handle the alterations. Leaders with
these modifications require their teammate’s encouragement extent, consumer fulfilment degree
and employment execution also (Booth, Wade and Walker, 2018). Sometimes these changes put
a favourable influence but sometime also affect the organisational structure and leadership style
of venture in unfavourable manner. It is crucial for a leader to inform and deliver all the
information regarding changes to its teammates and provide guidance to theme to perform in
complex circumstances. Sometimes, these modifications affect the morale of workforce and
causes of which they resist the changes with bring complexity for leaders to deal. By making
changes in external components, they can bring new policies and technological innovation which
help in developing service quality.
Impact of these drivers on team and individual behaviour
Cause of internal and external changes, the behaviour of individual and team influence
and which create unfavourable impact on the jib fulfilment and attitude towards their enterprise.
Lack of inspiration regarding manpower will create unfavourable impact on satisfaction level of
workers and that occurs and arise circumstances of job loss and employee turnover in Wizz air.
Along with this, modifications cause of external change may improve the development and
progress option for workers that bring positivity in their behaviour and assists to manage the
healthy working environment in the firm.
P3.Evaluate measures that can be taken to minimise negative impacts of change on
organisational behaviour
Changes occurred in the firm cause of intrinsic and extrinsic driving forces that form an
unfavourable influence on the behaviour of worker and company. Employees in Wizz air are
contributed in the activity of change because they may support the firm to deal with the
modifications and attain favourable results. Apart from this, sometimes workers organise
resistance to modify if they are not in favour of the changes cause of the rights despoiled
(Matope, 2019). To get over and reduce the unfavourable influence, the administration of
respective firm can consider some measures and the description of them as below:
Communicate or organise interview with employees- The administrator and leader of
Wizz air requires to conduct an formal meeting or interview with its human resources and
teammates so tar can acknowledge their emotions in respect to modification. In interview, they

require to interact with group members and include them in the discussion to identify the actual
complexities and problems that they are suffering cause of changes. Efficient communication of
leader and administrator of respective organisation will assist to find out the main reason towards
employee’s resistance by which they can frame and use innovative plans and policies to fulfil
them.
Try to delegate roles and responsibilities equally- The administrator and executive
requires to find out the existing capabilities and competencies of their workers so that they can
delegate roles and accountabilities as per to their skills only (Mihaljević, 2019). This kind of
measure taken by administrator will assist to administrate the favourable atmosphere in the
working environment and minimise the unfavourable impact of intrinsic and extrinsic
modifications. Equal role distribution among workers will avoid the inequality problems among
workers and minimise the options of conflicts.
Take employees commitment- After finding out modifications; it is crucial for the
administrator to deliver all the information about alterations with the workers and task or their
commitment to compact with the modifications. With the assistance of the workforce obligation,
it can be easy to Wizz air to adopt and implement change in effective form. The employees also
require acknowledging the modifications and then give their commitment to avoid the future
complexities and problems among teammates.
Expand the communication channel- It another effective measure that can be take in to
consideration with the purpose of minimising negative impact of modifications. The change is
the activity which mainly improves the need of developing the normal communication channel
so that workers can make effective interaction and deliver all the data and information. With the
improved communication channel, it can be easier for the manpower that they can share their
views and issues with manager regarding changes (Blackburn and Williamson, 2018). By
utilising the communication tool, the administrator can stay their workers modernized about
modifications on a ordinary basis.
M2. Critically evaluate the long term implications of internal and external drivers of change
There are several extrinsic and intrinsic drivers that force the companies to make changes
in the companies for contending with others and devising development. Internal drivers include
goods and service development, fiscal administration, organisational culture, innovation,
customer complaints, employee morale and wastage management. Cause of maximisation of

competition day to day, Wizz air and Blue air require to make development in the quality of its
commodities or facility to compete with others. Establishments also have to form modifications
in goods and services on receiving complaints of consumers. They have to make modifications in
encouragement and rewarding plan of actions for developing worker morale (Ruben and
Gigliotti, 2019). They require making efficient waste and fiscal administration for assuring
development of company. Extrinsic drivers of change consider technological innovation, national
authority’s policy, rivalry, financial modification and consumer fulfilments and responses that
drive company to make changes for assuring development and earning competitive edge.
D1. Conclusion and recommendations with valid justifications for planning effective for change
This has been concluded form the defined change measure like communicate or organise
interview with employees, try to delegate roles and responsibilities equally, take employees
commitment and expand the communication channel. As per these measures, it can be
recommended that the firm can make expansion in its communication channel which helps in
resolving the complexities of making change. It helps in offering and sharing clear and accurate
information to its employees and they will perform their task and duties in effective form.
TASK 3
Covered into PPT
TASK 4
P5 Different leadership approaches to dealing with change
The leaders of Wizz air play a crucial role in directing the teammate or workers of the
company so that they can deal with the modification arisen in the firm. Leadership capabilities
and attributes assist the leader to determine their teammate’s execution and devise modifications
according to the needs. Leaders of Wizz air can apply different kinds of leadership tools and
approaches so that they can handle intrinsic and extrinsic modifications in the rage of respective
enterprise. The description of leadership approaches that can be implemented by Wizz air is as
under:
Autocratic leadership approach- It can be utilised by the leaders of Wizz air which permit
the leaders of the company to take the determinations individually without including other group
members. Within this tool, all the determination devising capability is acquired by leaders only

because they do not consider their teammate in any determination or discussions (Tombetti and
Mason, 2019). Along with this, no other worker can challenge the determination taken by the
leader who is utilising this method in their leadership form. This leadership style assists the
leaders to handle their workers with hard complexities and avoid their resistance by not offering
any power.
Participative leadership approach- It is the most crucial and useful leadership approach
utilised by the leaders of the company. With the assistance of this approach, the leaders can
encourage their teammates to participate in the determination and discussions of the
establishment. This kind of approach maximises the degree of motivation of workers and assist
to avoid performing efficiency issues. Previous involvement of the employees in determination
devising activity associated to the modifications will neglect the options of future resistance for
change that is performed by the workers. If leaders of Wizz air apply this leadership approach in
their leadership form, then they can take previous permission or recommendations of their
manpower about the modification to further complexities.
Laissez-faire leadership approach- This leadership form also acknowledged as the
delegate leadership method within which the leaders of Wizz air are hand-off and also permit
their teammates to make the determinations. Apart from it, this leadership form may direct to the
low productivity of their team members. This method can be utilised by workers who are greatly
trained and knowledgeable. They form may produce no supervision efforts ad leadership from
the administrators which may generate poor communication and maximise the costing
(Neumann, James and Vince, 2019). By utilising this leadership tool the leaders can take
decision making accountability among their group people to get over their workload.
M4. Evaluate the extent to which leadership approaches can deliver organisational change
The leader of Wizz air accepts the leadership approaches after determining the
development and productivity extent of the company. The above defined and discussed
leadership styles favourable and efficient results to the organisation that assist them to deal with
the modifications and execution of their employees. The most efficient leadership approach that
assists Wizz air to handle the existing condition is participative leadership approach as this will
assist them to include their workforce in the determinations and that assist to neglect the
resistance to modifications in their business.

Participative leadership form put an influence on the agreement for change by maximising
the Wizz air leaders when building up an agreement for getting the efficient input from their
valuable workers (Benton and Visbal, 2018). Along with this, the autocratic leadership style is
also efficient as it delivers favourable outcomes in order to deal with the modifications in the
firm. The main influence of this tool is on the mobilisation of the workers regarding their
mission and objective. Autocratic leadership approach can be utilised when the company require
modifications to frame new vision so that they offer new guidance to their workers.
D3. Critically evaluate the effectiveness of leadership approaches and models of change
management
From the above defined leadership approaches and models of change management, it can be
evaluated that participative leadership approach is effective because it is an effective tool and
employees can get the chance to make participation in decision making and share their issues and
ideas with seniors. If the firm will not consider this style then people will not put their views in
front of their seniors and will not get solution for their complexities (Boyatzis and Cavanagh,
2018). This can affect the execution of respective firm in unfavourable manner.
CONCLUSION
This has been summarised from the above defined data that it is crucial for leaders,
administrators, executives and other workers to acknowledge the inside and outside changes
arisen in the company and handle with them efficiently. The report has determined drivers which
impact the intrinsic and extrinsic modifications in Wizz air establishment. Technological
innovation, consumer’s complexities, employee morale etc. are the few drivers that affect
internal modification and PEST components impact external modifications. The report has also
concluded some barriers to modifications like lack of communication, resistance to change and
many more that may influence the determination devising the activity of the leadership.
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