Understanding and Leading Change

Understanding and Leading
Change

Table of Contents
LO 1.................................................................................................................................................1
P1 Impact of Change on organisation's strategy and operations............................................1
P2 Internal and External drivers of change affect leadership, team and individual behaviours
in organisation........................................................................................................................3
LO2..................................................................................................................................................5
P3. Evaluate measures to minimize the negative impacts of change.....................................5
LO3..................................................................................................................................................7
LO4..................................................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Understanding and leading changes help the people working in the organisation to get
aware about various changes with respect to the organisation and what problems will the
company face during these changes. It also tells about advantages of these changes and what will
it result in. This also includes understanding the need of change and how it help in building a
strong organisation by influencing people working in the organisation to know importance of
changes according to market need and go with the changes so that company can compete to there
rivalry and can lead the market. Captify is a UK based company founded by Dominic Joseph in
2011. Company's unique technology helps the 2.2 billion consumers all over the world as the
company understand consumers search behaviour. In this report impact of changes on
organisational strategy and operations are described by analysing these changes in two UK based
companies that are:- Captify and Checkout.com. Further the report includes different Internal and
External drivers of change which affect leadership, team and individual behaviours in Captify.
Captify take different measures to minimise negative impacts of these changes which are
explained further in the report. Different barriers for change and there influence on leaders
decision making is explained in this report. At last different leadership approaches are applied to
deal with changes in Captify.
LO 1
P1 Impact of Change on organisation's strategy and operations
Strategic and operational changes in an organisation plays an important part towards the
growth of the business. These changes are necessary to compete in market and survive in tough
competition. Operational changes are based on product and services whereas strategic changes
are based on discoveries of new sources of business. Operational changes help in maintaing day
to day operations of the firm and motivating employees of the business to work efficiently. This
reduce risk and boost up morale of the firm (Espedal, 2017). On other hand strategic changes
bring new ideas and brings clarity to the business. Focused planning and strategic thinking can
lead to market positioning.
Captify and Checkout.com have great impact of operational and strategic changes.
Captify :-
1

It is an ad-tech company founded by Dominic Joseph in 2011. In just one year after its
launch Captify earned £1M out of the operation. Now company has become global leader in
search intelligence and becoming better day by day with its innovative strategies to understand
consumer behaviour and form a path to reach the customers mind with different marketing
strategies. Company is also coming up with different opeartional changes by developing such
innovative products which attract different customers towards them. Operational changes
according to interest of customers are necessary in every organisation as it develop the products
according to customers need and this lead to progress of the business. Captify's semantic
technology is very unique as it analyse billions of monthly searches across all channels and in
every device (Glass and Cook, 2016). For implementing such changes Captify has invested
approx 15 million $ for bringing positive changes in organisations growth. By coming up with
such startegies in market it impact the organisation in positive aspects. It is increasing captify's
product and service need in the market. Marketers of captify are making various strategies to
come up with effective ways to optimized search results as voice search will be in full demand in
near future. There strategic planning is basically on future aspects of business environment.
Because of such good strategic planning and time to time bringing changes in the operations of
the business Captify have generated 34.5M $ revenue (Watts, 2019). Strategic changes can also
helping in clearing vision of the Captify and will results in longevity of the business. Captify also
raised £8M in series B funding to expand its product suit. Bringing such strategies for the
business can bring new scope for the firm. Presently company is working with 88 media agencies
in UK and 100 in Europe for this company also run different campaigns.
Checkout.com:-
It is a leading international provider of online payment solutions for different websites and Apps
which was founded in the year 2012. Company focuses on e-commerce payment solutions and
work on different opeartional part to provide platform for the same either through mobile
purchasing or online one. Operational changes are helping the company to bring quality of work
in the organisation. These changes are improving collaboration and communication internally as
well as externally in Checkout.com. As competition is increasing day by day in this business.
Company has become first payment solutions provider as it accept payment for all major
international cards like Visa, Mastercard, JCB, American Express and Discover. These strategic
changes are increasing quality of the business. Company has also discovered local payment
2