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Leadership and Management in A Global Context Assignment

   

Added on  2020-10-05

9 Pages2353 Words200 Views
Business Report on Approaches to Leadershipand Management in A Global Context

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Functional area and hierarchy of management.......................................................................1Importance of communication in leadership and management..............................................3Drivers of globalisation..........................................................................................................3Compare and contrast styles of leadership.............................................................................4CONCLUSION................................................................................................................................5REFERNCES ..................................................................................................................................7

INTRODUCTIONLeadership is a capability of individual to manipulate or influencing their followers to docertain actions which would assist them to achieve their common goals. Management refers toart and science of using other skills and capabilities to accomplish assigned task. For this essay,Captify is taken for discussion which is a medium size organisation in United Kingdom anddeals in market research by using semantic technology (THE ONE TO WATCH’ FORBES,2019). Functional areas of company will be discussed with its hierarchy. Importance of effectiveinterdepartmental communication will also be explained. Different types of drivers which affectscompany globalisation will also be elaborated.MAIN BODYFunctional area and hierarchy of managementManagement work in the company is to utilise the resources which are already availablein the company so that company can attain growth in the near future. Whole Captify is managedunder the guidance of CEO Dominic Joseph and marketing department is headed by LauraPleasants. Captify has opted hierarchical management because it clarifis the authority ofindividual working in different functional areas. For instance, Chief Marketing Officer, Chief Technology Officer, Chief OperationsOfficer will report to Chief Executive Officer of Captify. Though on the other side it leads tocentralisation of power which can affect the company's performance in to negative sense asleader could opt autocratic style to run their business. So, it can say that Mr. Dominic should optleadership styles which motivates their employees to work even more harder so that competitiveadvantage would be attained in future.According to this table, CMO of Captify Laura Pleasants will report to the CEO ofCaptify Dominic Joseph. Manager/VP of marketing will report to the CMO about the dailyactivities they have conducted in a whole day. Junior level manager will report to the VP ofmarketing and so on. They follow democratic style as opinions of every authorised person isconsidered by the leader of Captify. 1

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