Understanding and Leading Change in Uk - Assignment
Added on 2021-02-19
15 Pages4464 Words31 Views
Leadership ManagementProfessional Development
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Understanding and LeadingChange
Table of ContentsLO 1.................................................................................................................................................3P1 Impact of Change on organisation's strategy and operations.................................................3P2 Internal and External drivers of change affect leadership, team and individual behavioursin organisation.............................................................................................................................6LO2..................................................................................................................................................9P3. Evaluate measures to minimize the negative impacts of change..........................................9LO3................................................................................................................................................11LO4................................................................................................................................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13
INTRODUCTIONUnderstanding and leading changes help the people working in the organisation to getaware about various changes with respect to the organisation and what problems will thecompany face during these changes. It also tells about advantages of these changes and what willit result in. This also includes understanding the need of change and how it help in building astrong organisation by influencing people working in the organisation to know importance ofchanges according to market need and go with the changes so that company can compete to thererivalry and can lead the market. Captify is a UK based company founded by Dominic Joseph in2011. Company's unique technology helps the 2.2 billion consumers all over the world as thecompany understand consumers search behaviour. In this report impact of changes onorganisational strategy and operations are described by analysing these changes in two UK basedcompanies that are:- Captify and Checkout.com. Further the report includes different Internal andExternal drivers of change which affect leadership, team and individual behaviours in Captify.Captify take different measures to minimise negative impacts of these changes which areexplained further in the report. Different barriers for change and there influence on leadersdecision making is explained in this report. At last different leadership approaches are applied todeal with changes in Captify.LO 1P1 Impact of Change on organisation's strategy and operationsStrategic and operational changes in an organisation plays an important part towards thegrowth of the business. These changes are necessary to compete in market and survive in toughcompetition. Operational changes are based on product and services whereas strategic changesare based on discoveries of new sources of business. Operational changes help in maintaing dayto day operations of the firm and motivating employees of the business to work efficiently. Thisreduce risk and boost up morale of the firm (Espedal, 2017). On other hand strategic changesbring new ideas and brings clarity to the business. Focused planning and strategic thinking canlead to market positioning.Captify and Checkout.com have great impact of operational and strategic changes. Captify :-3
It is an ad-tech company founded by Dominic Joseph in 2011. In just one year after itslaunch Captify earned £1M out of the operation. Now company has become global leader insearch intelligence and becoming better day by day with its innovative strategies to understandconsumer behaviour and form a path to reach the customers mind with different marketingstrategies. Company is also coming up with different opeartional changes by developing suchinnovative products which attract different customers towards them. Operational changesaccording to interest of customers are necessary in every organisation as it develop the productsaccording to customers need and this lead to progress of the business. Captify's semantictechnology is very unique as it analyse billions of monthly searches across all channels and inevery device (Glass and Cook, 2016). For implementing such changes Captify has investedapprox 15 million $ for bringing positive changes in organisations growth. By coming up withsuch startegies in market it impact the organisation in positive aspects. It is increasing captify'sproduct and service need in the market. Marketers of captify are making various strategies tocome up with effective ways to optimized search results as voice search will be in full demand innear future. There strategic planning is basically on future aspects of business environment.Because of such good strategic planning and time to time bringing changes in the operations ofthe business Captify have generated 34.5M $ revenue (Watts, 2019). Strategic changes can alsohelping in clearing vision of the Captify and will results in longevity of the business. Captify alsoraised £8M in series B funding to expand its product suit. Bringing such strategies for thebusiness can bring new scope for the firm. Presently company is working with 88 media agenciesin UK and 100 in Europe for this company also run different campaigns. Checkout.com:-It is a leading international provider of online payment solutions for different websites and Appswhich was founded in the year 2012. Company focuses on e-commerce payment solutions andwork on different opeartional part to provide platform for the same either through mobilepurchasing or online one. Operational changes are helping the company to bring quality of workin the organisation. These changes are improving collaboration and communication internally aswell as externally in Checkout.com. As competition is increasing day by day in this business.Company has become first payment solutions provider as it accept payment for all majorinternational cards like Visa, Mastercard, JCB, American Express and Discover. These strategicchanges are increasing quality of the business. Company has also discovered local payment4
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