Understanding and Leading Change Assignment (DOC)
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Added on 2020-09-17
Understanding and Leading Change Assignment (DOC)
Added on 2020-09-17
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Understanding andLeading change
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Comparison between different organisational operational strategies after adopting changes.....................................................................................................................................................1P2 Measurement of internal and external drivers of change on leadership, individual and team.....................................................................................................................................................3M1...............................................................................................................................................5M2...............................................................................................................................................5D1................................................................................................................................................6P3 Evaluate how to minimize negative impact of change on organisation.................................6TASK 2............................................................................................................................................7P4 Barriers which effect the change and affect leadership decision making strategies..............7M3...............................................................................................................................................8D2................................................................................................................................................9TASK 3............................................................................................................................................9P5 Application of suitable leadership style in organisational context........................................9M4.............................................................................................................................................11D3..............................................................................................................................................11CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTION In a business process, there are various tools and techniques which can be utilised tomake the process successful and making business capable of adopting changes within marketplace environment. Adopting dynamic kind of nature also helps in providing gaining competitiveadvantage. There are various changes which take place within marketplace due to change intastes and desires of marketplace (Fullan, 2014). Smooth and effective running is being ensuredwhen the company running get flexible in nature. In this report, company chosen is Costa andStarbucks and they both are multinational firms that deal in providing coffee products across theglobe. There are various factors which are presented in this report like effect of changes withinstructure and operations of an organisation and its policies. Apart from this, there are variousother sections which will be discussed like drivers who has direct impact on the team behaviourand leaders for completing aims and objectives in better and effectual manner. TASK 1P1. Comparison between different organisational operational strategies after adopting changesIn marketplace, number of modifications which takes place within marketplace by the impact ofvarious factors like culture, tastes, technology and many other elements. These whole processcan be stated as changes in organisation. It is highly essential to adopt these kind of changes byan organisation in order to acquire the best possible opportunities so that it can make the positionmuch better than earlier in future regarding staff members and making long term relationshipswith customers. In global market, there are two companies which are mainly operating as retailcoffee products chain at multinational platform and they are large in scale and those are Costaand Starbucks. STARBUCKSThis company can be stated as one of the largest firms that has been dealing in coffeeproducts. First, Starbucks was launched in Seattle on 31st March, 1971 by they three friends whowere studying in College. This is a public limited company and it has around 27000 outlets thatare operating worldwide. Company has some main products like Coffee Beverages, smoothies,tea, bakes goods and Sandwiches. As per the report of 2017, their turnover was noticed on 22.38billion dollars. Their current employees are approx. 238,000. COSTA1
Costa coffee is a British multinational company which is headquartered in Dunstable,Bedfordshire and is subsidiary of Whitbread. This company was established in 1971 in LondonEngland and there are approx. 3400 stores of this coffee company across the globe. The mainproducts of this company is Coffee, Tea, Sandwiches and Iced drinks. As per 2016, theirturnover which was noticed about 1.16 billion Euros. There are number of policies and plans which are being made and has been adopted byboth companies but still, there are number of differences that are given as below: BasisStarbucksCostaDemand basedstrategiesCriteria of company is to grab theknowledge and analyse actualneeds and wants of customers andthus, bringing changes accordingto desires. There are variouschanges which took place due toimplementation of Innovation andcategorised as per desires andneeds. Costa Coffee has certain products likeInfusions and Smoothies which theymainly deal in. There is huge and maindifference between Starbucks andCosta Coffee and that is Costa does notmainly look out for the taste ofcustomers and what does they actuallywant (Aslan and Reigeluth, 2013). Asper the comparison, Costa coffee pricesare high in nature and thus it becomeshard in nature ton maintain the budgetfor having cup of coffee. The mainfocus area of this company isinnovating in products and experimentsso that tastes of people can be exploredand changed. Pricing strategiesWhen company got high goodwill,price of products increased andthis in turn affected theproductivity and profitability in anegative manner because thosekind of prices was not beingaccepted by consumers. Therefore,There are number of cost strategieswhich are being adopted by companyso that competitive advantage can begained. There has been addition done inflavours and tastes in order to gain newexperience which can be given tocoffee having people. 2
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