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Understanding and Leading Change in Starbucks : Report

   

Added on  2020-06-04

14 Pages4055 Words38 Views
UNDERSTANDINGAND LEADING CHANGE

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1P1) Comparing various organisational operational strategies after adopting changes..........1P2) Internal and External cause of change affecting team, individualist and leadership......3P3 Measures taken to reducing the impact of alteration on organisational activity..............5TASK 2 ...........................................................................................................................................7P4) State various change barriers & determine the impact of leadership decision-making 7TASK 3 ..........................................................................................................................................9P5 Application of different leadership approaches that efficaciously deals with change......9CONCLUSION..............................................................................................................................10REFERENCE...................................................................................................................................1

INTRODUCTIONIn this present time, the main objectives of company is to perform different types offunctions which helps to accomplish demand and desires of the customer (Bin Taher, Krotovand Silva, 2015). These policies which are implemented in organisation to accomplish variousfunction of company in proper way. This helps to sustain a strong position in marketplace.Implementation of various types of changes infirm leads to produce innovative products whichhelps to generate large number for revenues for the organisation. There are various taste andpreferences of customer which are changes according to various changes in the organisation inproper manner. Starbucks and Costa Coffee are two organisation which provide different typesof products to the organisation. These are two multinational organisation which provide highquality of coffee to various part of world. TASK 1P1) Comparing various organisational operational strategies after adopting changes.It is very important for company to implement different types of changes which areaccording to changing trends in marketplace (Lee and Byun, 2012). The management oforganisation implement changes in order to generate large number of revenues and maximise thelevel of profit. This aids to attain goals and objectives of company as well. Changes arenecessary as due to this, it increase performance of the organisation in proper path. It helps tomaintain effectiveness in various functions of organisation. These changes directly impact theenvironment of the organisation as it is eventually affect the environment of company. If anorganisation do not implement changes according to trends of market then it loose its marketshare and also reduce performance of organisation. The company do not able to competedifferent rivals present in marketplace. STARBUCKS: It is American based company which provide different types of coffee products.This organisation has come into existence in 1971. This organisation is performing its service at27,300 locations in various part of the world. At different location, it provide different types ofcoffee products like hot coffee, cold coffee, whole bean coffee, micro ground instant coffee andmany others which is offered by the Starbucks. It also provide different types of beverages anddifferent types of cookies, smoothies on various stores. 1

1.COSTA COFFEE : This company is a multinational organisation and its headquarter isin Dunstable, Bed fordshire. It is branch of Whitbread. The organisation is founded in1971 by family of Costa which perform its service in supply roasted coffee to differentplace of the particular Italian coffee shops (Peters, 2012). Strategies Costa Coffee Starbucks Competence based Strategies Costa coffee do not able tofulfil demand and desire ofvarious customer and productsare manufacture on demandand desire of differentcustomer. This leads to loss ofcustomer and also reduce itsperformance in marketplace.Afterwards, company canconcentrateoverimplementation of innovationtechnologywithoutconsidering the expectationmade by company. Afterconsidering different types ofdemand company able toascertain demand and desireof customer (Gnan, Hinna,and Scarozza, 2013.). The organisation put its effortsin order to meet expectationof different types of customer.Main objective oforganisation is satisfy demandand desire of customer ineffective manner. It helps toimprove the performance ofcompany. The organisation hasrecently introduce its newdrinks such as freebie, Ombre ,pink drink and many others. Pricing strategies The organisation providecoffee which are of premiumrange to it loyal customer. Thisis the strategies which aids toprovide high quality of thecoffee and ascertain highbrand values in theIt has been assumed thatcompany has ascertain thestrong brand value in themarketplace. Management ofthe organisation tries to hikethe price of the coffee thisleads to loss of the customer in2

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